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Maker Faire Atlanta 2015 Oct 3-4 MEDIA KIT

Drone Racing Club - Maker Faire Atlanta 2015 Media Kit

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This is the Media Kit that was created for the Maker Faire Atlanta Drone Racing Challenge 2015.

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Page 1: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

Maker Faire Atlanta 2015

Oct 3-4 MEDIA KIT

Page 2: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

We are a group of avid FPV consumers and practitioners. All of the members are either flying or thinking about flying because we love the challenge and the bird-like experience we get every time we strap on a LiPo and light up our monitors or goggles. Ultimately, we are your customers.

OUR STORY, WHY WE EXIST AND SERVE.

OUR MISSION To promote the sport of FPV drone racing and make it accessible to all ages, genders and skill levels.

Page 3: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

OUR DIRECTIVESEstablish and maintain safe, challenging, and entertaining’ flying venues and events for spectators, club members and non-club members alike.

Develop and challenge the speed, agility and skills of FPV drone pilots and their technology.

Work with FPV drone racing leagues and federations to contribute to the standardization and advancement of the sport.

Help to seed, promote and maintain Drone Racing Clubs throughout the world.

As representatives of FPV drone racing, positively contribute to local and global communities.

Expand

Connect

Collaborate

Establish & maintain

Develop & challenge

Page 4: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

MEET THE TEAM

Todd Wahl Founder and Operations Manager

Todd is a lifelong entrepreneur, organizer and collaborator who is dedicated to the proliferation of the sport of FPV Racing.

Daniel Gonell Co-Founder and Brand Manager

With more than 10 years of branding experience, Daniel is responsible for ensuring the DRC brand is cohesive and relevant to it’s target audience.

Vivian van Zyl Event & Community Relations Manager

As a founder of a technology company, Viv knows what it takes to start, organize and promote FPV Racing as a sport.

BEHIND THE GOGGLES

Page 5: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

WHY SPONSOR THE DRONE RACING CLUB?THE SPORT OF FPV PILOTING REQUIRES AN ECOSYSTEM Enthusiasts and Pilots alike need the manufacturers and distributors. The manufacturers and distributors are what help make this sport possible. We want to partner with key sponsors who share the same vision of promoting and proliferating the sport for the mutual benefit. We want to help set the standard of what you should buy and where you should buy it.

IN TODAY’S WORLD IT IS ALL ABOUT THE DATA Wouldn’t you like to know what competitive pilots race and what components they use without having to search YouTube for information? Well, now you can! We are developing a system that will not only track the components related to the assembly of each pilot’s drone, but we are also tying in all the speed, agility, skills points and timing related to the pilot and airframe in the component level (motor, ESC, prop, controller, etc.). This will allow us to deliver statistical data to our sponsor partners like no other time in history. What the top pilots are flying will no longer be a mystery and it will be easier to promote and sell with the data backing it up!

Page 6: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

OUR MEMBERS LOVE US

Chad Pyle - FPV Atlanta Facebook Group “Holy moley. Showed up thinking there would be a few people. Full out event in progress! So cool to see everyone out there.”

"I had a great time Saturday. Just wanted to say you guys are doing a fantastic job of

organizing and managing this."Jim Holley, Google+ Drone Racing Club Community

Stephen Lester - DRC Meetup Group “Fun and great atmosphere for other dronies.”

Chris - DRC Meetup Group “I had a great time man cant wait til the next one”.

Page 7: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

OUR CONTENT The Drone Racing Club content is generated by our users, collaborators, members of the

community and our team. Our constant connection with all the members of the

community via social media networks like Meetup, Google+, Facebook, and Twitter allows

us to attract a new audience every day and keep them engaged.

ONLINE COMMUNITY CLUB PHOTOS CLUB VIDEOS- Community groups - Create Pilot Profile - Connect with other members - Upload photos and videos - Post Events

- Club Meetups - Race Events - Drone Profiles - Create Photo Albums

- Member Videos - Race Events - Create Video Channels

Page 9: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

OUR TARGET AUDIENCEOVERVIEW RC Enthusiasts, FPV Racers, Tech Geeks, DIY Robotics Enthusiasts, Drone Operators, and Makers.

21 - 40 yrs.21 - 60 yrs.

WAYS WE CONNECT WITH OUR AUDIENCE

EDUCATION & LIFESTYLE - 98% are college educated, 43% have post-graduate degrees. - Median age is 38 years old. - Current members spend more than $300 per month on drone

racing equipment. - 67% married. - 65% attend the Drone Racing Club events with family and

friends.

89 Members

106 Members

130 Members

Page 10: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

WHY SPONSOR MAKER FAIRE ATLANTA?Maker Faire : Atlanta offers The time and place in Atlanta when hundreds of talented designers, engineers, inventors, and innovators come together to show off all that they make and create.

“50,000 PEOPLE IN ATTENDANCE AND 400+ MAKERS”

Share your message with the 50,000 people in attendance and 400+ Makers working in the demo booths who will demonstrate their fascinating creation and inventions.

Position your company/organization as a leader and supporter of the Maker Movement Atlanta’s annual festival that celebrates creativity, innovation, invention, technology, and new products.

Reach a highly educated and motivated audience of over 50,000 people in one weekend, as they come to experience one of the naion’s biggest featured Maker Faires.

Maker Faire draws a unique audience that appeals to the interests of high-tech corporations, software, engineering and architecture companies, arts and graphic organizations, universities, and start-up companies.

Choose the best option from a number of opportunities to sponsor this fascinating festival of creativity, invention, and innovation. Sponsorship opportunities range from indoor or outdoor locations, smaller startup booths, to much greater involvement with the new Diversity in Technology, Women in Technology, Making in Education, and top level Premier sponsorship Package.

Page 11: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

MAKER FAIRE DEMOGRAPHICSAUDIENCE

34% Female66% Male

- Most adults attend with children. - 6 in 10 own their own homes. - $117,000 median income.

EDUCATION & LIFESTYLE - 98% are college educated, 43% have post-graduate degrees. - Median age 46.5 years old. - 67% married. - 44% of attendees were first-time attendees. - 45% have children under 18 living at home. - 80% have Maker Faire high praise - quoting it was “the best

event they’ve been to all year” or “pretty darn great”. - 87% attended Maker Faire with family and friends.

AGE - 18-22 4.5% - 23-29 16.6% - 30-39 24.3% - 40-49 31.7% - 50-59 16.4% - 60+ 4.4%

Age 17 and under did not participate in survey.Source: Maker Faire attendance survey.

WAYS THEY CONNECT WITH THEIR AUDIENCE

704 Members 212 Followers

2,444 Likes 882 Followers

Page 12: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

SPONSORSHIP OPPORTUNITIES

MAKER FAIRE ATLANTA DRONE RACING CHALLENGE

MAKER FAIRE ATLANTA DRONE RACING RTF WORKSHOP

MAKER FAIRE ATLANTA DRONE RACING DIY WORKSHOP

PILOTS FLIGHT TENTS SPECTATOR TENTFPVLIVE.TV BROADCAST TENT

FPV RACER MAGAZINE INTERVIEW TENT

OTHER SPONSORSHIP OPPORTUNITIES

Page 13: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

MAKER FAIRE ATLANTA DRONE RACING CHALLENGE

ON-SITE BENEFITS: - Allocation of space to accommodate a Large

Sponsor Booth to promote your company, products and services (up to 30x30 space for tent.....provided by the sponsor).

- Logo featured prominently on all banners and signage in and near main race attraction.

- Premium logo placement on the following: - Pilot’s Pit Tent - Event T-Shirt for spectators, pilots, and staff. - Promotional flyers. - Event race pilot vest, marshall vest,

volunteer vest. - Pilot Registration “Swag Bag”.

- Standard logo placement on the following: - Pilots, broadcast, spectator tents. - Media interview backdrops in the FPV Racer

Magazine Tent. - Drone launch and landing platforms. - Air-gate obstacles and pylon flags.

ONLINE BENEFITS: - Social Media exposure through Meetup,

Facebook, Twitter, Google+, and Instagram. - 728x90 Ad will be displayed on all inner pages

of the Drone Racing Club’s website until October 31st, 2015.

- 300x250 Sidebar Ad will be displayed on all inner pages of the Drone Racing Club’s website until October 31st, 2015.

- Opportunity to use the event logo for offline and online promotional material.

- Premium logo placement on the following: - Drone Racing Club’s website sponsors page. - Drone Racing Club’s race results page.

- Standard logo placement on the following: - Facebook advertising campaign. - Meetup.com’s sponsors page until October

31st, 2015. - Email blasts to Drone Racing Club members.

SPONSORSHIP OPPORTUNITIES

As the only Premier Sponsor, your business will receive prominent recognition before, during and after the entire Maker Faire Atlanta Drone Racing Challenge event.

SPONSORSHIP REQUIREMENT:A Maximum of 33% of the total investment must be products.Remaining investment must be cash paid to support the material and logistical costs.

Page 14: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

MAKER FAIRE ATLANTA DRONE RACING CHALLENGE COURSE

CLICK HERE TO VIEW IN GOOGLE MAPS

Page 15: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

As the only Premier Sponsor of the Maker Faire Drone Racing DIY Workshop, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Workshop.

MAKER FAIRE ATLANTA DRONE RACING DIY WORKSHOP

ON-SITE BENEFITS: - Allocation of space to accommodate a Large

Sponsor Booth to promote your company, products and services (up to 10x20 space for tent.....provided by the sponsor).

- Premium logo placement on the following: - Workshop T-Shirt for speakers and volunteers. - Workshop flyers. - Sponsor slide on keynote presentation. - All banners and signage in workshop area.

- Standard logo placement on the following: - Pilot Registration “Swag Bag”. - All banners and signage in and near main race

attraction. - Media interview backdrops in the FPV Racer

Magazine’s Tent.

ONLINE BENEFITS: - Social Media exposure through the Drone Racing

Club’s Meetup Group, Facebook Page, Twitter, Google+ Community, and Instagram.

- Opportunity to use the event logo for offline and online promotional material.

- Premium logo placement on the following: - Sponsor slide on keynote presentation that will

be uploaded and promoted on Slideshare. - The Drone Racing Club sponsors workshop page. - Workshop’s recording that will be uploaded and

promoted on Youtube. - Standard logo placement on the following:

- Drone Racing Club’s website sponsors page. - Meetup.com’s sponsors page until October 31st,

2015. - Email blasts to Drone Racing Club members.

SPONSORSHIP REQUIREMENT:A Maximum of 33% of the total investment must be products.Remaining investment must be cash paid to support the material and logistical costs.

SPONSORSHIP OPPORTUNITIES

Page 16: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

MAKER FAIRE ATLANTA DRONE RACING RTF WORKSHOP

ON-SITE BENEFITS: - Allocation of space to accommodate a Large

Sponsor Booth to promote your company, products and services (up to 10x20 space for tent.....provided by the sponsor).

- Premium logo placement on the following: - Workshop T-Shirt for speakers and volunteers. - Workshop flyers. - Sponsor slide on keynote presentation. - All banners and signage in workshop area.

- Standard logo placement on the following: - Pilot Registration “Swag Bag”. - All banners and signage in and near main race

attraction. - Media interview backdrops in the FPV Racer

Magazine’s Tent.

ONLINE BENEFITS: - Social Media exposure through the Drone Racing

Club’s Meetup Group, Facebook Page, Twitter, Google+ Community, and Instagram.

- Opportunity to use the event logo for offline and online promotional material.

- Premium logo placement on the following: - Sponsor slide on keynote presentation that will

be uploaded and promoted on Slideshare. - The Drone Racing Club sponsors workshop page. - Workshop’s recording that will be uploaded and

promoted on Youtube. - Standard logo placement on the following:

- Drone Racing Club’s website sponsors page. - Meetup.com’s sponsors page until October 31st,

2015. - Email blasts to Drone Racing Club members.

SPONSORSHIP REQUIREMENT:A Maximum of 33% of the total investment must be products.Remaining investment must be cash paid to support the material and logistical costs.

As the only Premier Sponsor of the Maker Faire Drone Racing RTF Workshop, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Workshop.

SPONSORSHIP OPPORTUNITIES

Page 17: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

MAKER FAIRE ATLANTA DRONE RACE WORKSHOP LOCATION

CLICK HERE TO VIEW IN GOOGLE MAPS

Page 18: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

PILOTS FLIGHT TENTS

ON-SITE BENEFITS: - Premium logo placement on all 4 pilot flight tents. - Standard logo placement on the following:

- Event T-Shirt for spectators, pilots, and staff. - Promotional flyers. - Pilot Registration “Swag Bag”. - All banners and signage in and near the main race attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent.

As the only sponsor of the 4 pilot flight tents, your business will receive prominent recognition through the entire Maker Faire Atlanta Drone Racing Challenge.

ONLINE BENEFITS: - Standard logo placement on the following:

- Drone Racing Club’s website sponsors page until October 31st, 2015.

- Email blasts to Drone Racing Club members. - Meetup.com’s sponsors page until October 31st, 2015.

SPONSORSHIP OPPORTUNITIES

Page 19: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

SPECTATOR TENTAs the only sponsor of the Spectator’s tent, your business will receive prominent recognition through the entire Maker Faire Atlanta Drone Racing Challenge.

ON-SITE BENEFITS: - Premium logo placement on the Spectator’s tent. - Standard logo placement on the following:

- Event T-Shirt for spectators, pilots, and staff. - Promotional flyers. - Pilot Registration “Swag Bag”. - All banners and signage in and near main attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent.

ONLINE BENEFITS: - Standard logo placement on the following:

- Drone Racing Club’s website sponsors page. - Email blasts to Drone Racing Club members. - Meetup.com’s sponsors page until October 31st, 2015.

SPONSORSHIP OPPORTUNITIES

Page 20: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

FPVLIVE.TV BROADCAST TENT

ONLINE BENEFITS: - Social Media exposure through the FPVLive.tv’s Facebook Page, Twitter,

Google+, and Instagram. - 728x90 Ad will be displayed on all inner pages of the FPVLive.tv website until

October 31st, 2015. - 300x250 Sidebar Ad will be displayed on all inner pages of the website until

October 31st, 2015. - Premium logo placement on live broadcast during breaks. - Standard logo placement on the following:

- Drone Racing Club’s Meetup.com sponsors page as a live broadcast sponsor.

- Drone Racing Club’s sponsors page as a live broadcast sponsor. - FPVLive.tv’s sponsors page.

ON-SITE BENEFITS: - Logo featured prominently on all banners and signage in and near main

race attraction. - Premium logo placement on broadcast tent. - Standard Logo placement on promotional fliers. - Standard logo placement on media interview backdrops in the FPV Racer

Magazine’s Tent.

As the only Premier Sponsor, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Challenge.

SPONSORSHIP OPPORTUNITIES

Page 21: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

FPV RACER MAGAZINE INTERVIEW TENT

ONLINE BENEFITS: - Social Media exposure through the FPV Racer Magazine’s Facebook Page,

Twitter, Google+, and Instagram. - 728x90 Ad will be displayed on all inner pages of FPVRacerMag.com’s website

until October 31st, 2015. - 300x250 Sidebar Ad will be displayed on all inner pages of FPVRacerMag.com’s

website until October 31st, 2015. - Standard logo placement on the following:

- Drone Racing Club’s Meetup.com sponsors page. - Drone Racing Club sponsors page as our media sponsor. - FPV Racer Magazine’s sponsors page.

ON-SITE BENEFITS: - Premium logo placement on the FPV Racer Magazine’s interview tents. - Standard logo placement on the following:

- Promotional fliers. - Media interview backdrops in the FPV Racer Magazine Tent.

As the only Premier Sponsor, your business will receive prominent recognition through and prior to the entire Maker Faire Atlanta Drone Racing Challenge. magazine

SPONSORSHIP OPPORTUNITIES

Page 22: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

FEATURED HOSPITALITY SPONSORSHIP

ONLINE BENEFITS: - Social Media exposure through the FPV Racer Magazine’s Facebook Page,

Twitter, Google+, and Instagram. - Opportunity to use the event logo for offline and online promotional material.

- Standard logo placement on the following: - Drone Racing Club’s Meetup.com sponsors page until October 31st, 2015. - Drone Racing Club’s website sponsors page until October 31st, 2015. - FPVLive.tv Live Broadcast during breaks. - Email blasts to Drone Racing Club members.

ON-SITE BENEFITS: - Allocation of space to accommodate a Large Sponsor Booth to promote your

company, products and services (up to 10x20 space for tent.....provided by the sponsor).

- Standard logo placement on the following: - General Event T-Shirt. - Promotional flyers. - Pilot Registration “Swag Bag”. - All banners and signage in and near the main race attraction. - Media interview backdrops in the FPV Racer Magazine’s Tent.

SPONSORSHIP OPPORTUNITIES

Page 23: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

DIGITAL COUPON BOOK:

One of our biggest challenges when doing these events is answering the question of where do I go and what do I need to get started in flying Drones for video/photography or Drone Racing?  You can help us provide that answer by contributing to the digital on-line coupon book which can be accessed via any mobile device or standard desktop/laptop.  We will be featuring a digital coupon book to help patrons connect with the vendor sponsors;  We are looking for national distributors, manufacturers of anything related to drones, multi-rotors, fixed wings and radio control.  Additionally, we are looking for local businesses which can be featured such as retail stores and restaurants. NOTE: We will also print these out for the Pilots, staff and volunteers for their registration bags.

Requirements:  Supply a logo or product image & short description.  You must also provide a private track able back-link to a specific featured product at a discount and/or give a coupon code good for a discount at the time of purchase.  Expiration dates are allowed.  Limitations are allowed.

OTHER SPONSORSHIP OPPORTUNITIESSPONSORSHIP OPPORTUNITIES

FEATURED PRODUCT OR SERVICE GIVEAWAY:

Patrons will be allowed to submit their name phone number and email address for a chance to win products or services provided by the featured sponsor for that hour.  We will be doing a drawing every hour (depending on participation and total number of sponsors); we will be announcing and highlighting the products or services throughout the day prior to the drawings.  Brand or product images will be displayed on the Giveaway poster-board in the spectator tent.  The Sponsor will be given up to 300 names/email addresses and phone numbers.

Requirements:  $250 plus a product or group of products or services worth $50 or more!  Supply a brand logo or product image & short description which will be given as a handout at the area as well as a private track able back-link to a specific featured product.

Page 24: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

POWER SPONSOR:

We will be located in a green space park in the middle of downtown Decatur, GA where there is no power outlets therefore we must acquire generators and/or solar panels to provide the necessary power requirements for all the tents and power hungry devices.

Requirements:  Supply a brand logo or product image & short description which will be given as a handout at the area.

OTHER SPONSORSHIP OPPORTUNITIESSPONSORSHIP OPPORTUNITIES

KIDS FUN FLY MINI DRC CHALLENGE COURSE:

Kids are always interested in anything that fly’s and anything remote controlled! We will feature a fun flying area that will have a mini DRC Challenge course for kids and adults to try their hand at controlling a micro-quad in and around obstacles or open space.

Requirements:  Supply a brand logo or product image & short description which will be given as a handout at the area.

BROADBAND SPONSOR:

We will be located in a green space park in the middle of downtown Decatur, GA where we will need wired or wireless broadband which will allow us to live stream the Drone Racing competition and Freestyle event.

Requirements:  Sponsor must provide dedicated wired or wireless bandwidth connection available to our communications tent and spectator tent. Supply a brand logo or product image & short description which will be given as a handout at the area.

Page 25: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

BADGE LANYARD & PILOT REGISTRATION “SWAG BAG”:

We are looking for one sponsor to help us provide the necessary lanyards which will be used for the staff, volunteers and pilots during the event. Standard logo placement on the Pilot Registration “Swag Bag” as well as the opportunity to add any additional items inside the bag.

Requirements:  Logo and/or Text of the brand name being represented with website address (must be short enough to fit properly.

OTHER SPONSORSHIP OPPORTUNITIESSPONSORSHIP OPPORTUNITIES

BEST VIDEO COMPETITION:

We will be giving away a prize and/or award to the best video of the event; The video will be featured on our website with the sponsors logo or product intro at the beginning and end of the video.  This will be posted to all social media channels and hash tagged and back-linked accordingly.  The sponsor will be the judge of the competition.  We will share with the sponsor all submission information.

Requirements:  Supply a brand logo or product image & short description which will be given as a handout at the area.  Sponsor MUST provide someone to select the winners.

BEST PHOTO COMPETITION:

We will be giving away a prize and/or award to the best photo of the event; The photo will be featured on our website with the sponsors logo water mark.  This will be posted to all social media channels and hash tagged and back-linked accordingly. The sponsor will be the judge of the competition.  We will share with the sponsor all submission information.

Requirements:  Supply a brand logo or product image & short description which will be given as a handout at the area.  Sponsor MUST provide someone to select the winners.

Page 26: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

Sun Mon Tue Wed Thu Fri Sat

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4 5 6 7 8 9 10

11 12 13 14 15 16 17

25 26 27 28 29 30 31

MAKER FAIRE ATLANTA - OCTOBER 3-4, 2015 EVENT SCHEDULE

Saturday October 3, 2015 1. 9:30am Pilot check-in.

2. 10:30am – 1:30pm Practice rounds.

3. 2pm – 5pm+ Drone Racing Challenge. Up to 4 groups of 4-6 pilots, with a minimum of 3 races per group.

Sunday October 4, 2015 1. 12pm – 1pm Freestyle Practice and Fun Fly

. 2. 1pm – 3pm Freestyle Drone Competition.

3. 3pm – 3:45pm RTF Racing Drone Test, Tune and Basic FPV Flying Workshop/Seminar (what to buy and how to tune and fly).

4. 4pm – 5pm DIY Racing Drone Assembly Workshop/Seminar (what to buy and how to assemble it).

Page 27: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

HAVE QUESTIONS ABOUT DRONE RACING?

CONNECT WITH US

facebook.1drc.com

meetup.1drc.com

google.1drc.com

twitter.1drc.com

youtube.1drc.com

CONTACT INFO

TODD WAHLFOUNDER AND OPERATIONS MANAGER

[email protected] 404-444-4322

4720 Peachtree Industrial Blvd. / Suite 101 Norcross, GA 30071

Email us: [email protected]

Page 28: Drone Racing Club  - Maker Faire Atlanta 2015 Media Kit

THANK YOU!

WWW.1DRC.COM

HOPE TO SEE YOU THERE