Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement.

Droid Brand Evolution for Indirect

6/1/12

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 2

Evolution Objectives

Evolution Objectives:1. Maintain Droid differentiation from category sea of sameness 2. Build on current popularity by employing familiar brand cues 3. Broaden the appeal of Droid

Expansion Opportunity:• Enthusiasts: A psychographic target unified by a powerful set of beliefs, and

a mindset that overflows demographic boundaries, for mass appeal • “Do-ers” • Whatever they do, they do it with gusto. • They’re undaunted, energetic and fully engaged, whether it’s work or play. • They’re not bystanders to life.

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 3

Evolution of Droid Brand

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 4

Droid Evolution Overview

• Droid Franchise - Motorola – Whatever it is you want to do, there’s a Droid to help you get it done – Show the Droid RAZR, Droid RAZR Maxx, Droid 4 – Highlight what Droid Does, that others can’t

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 5

Droid Brand Evolution Creative Guidelines

• Guiding Principles – Remixed color palette

• Retain the recognizable heritage colors • White, Red and Black – but in a brighter overall environment

– Modern, High Tech Environments • Utopian and bright rather than sci-fi and dark • Inspired by cutting-edge modern architecture • These tech cues must appear in *All* Droid backgrounds to differentiate

– Infinite spaces • Elements should create depth of field • Never flat. Never a sense of an end to the space.

– Light as an anchor • Devices never touch the other physical elements • Light visually represents the energy around the device

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 6

Unique versions for DROID RAZR MAXX, DROID RAZR and DROID 4.• Templates include 8.5 x 11” Ad, Medium Ad and Small Ads (3x6 and 4x4.)• Available on AdBuilder at Create Materials > Message > Droid Devices.

Indirect Print

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 7

Unique versions: DROID RAZR MAXX, DROID RAZR MAXX & DROID 4• :60 & :30 scripts on AdBuilder at

Create Materials > Message > Droid Devices.

Indirect Radio

DROID RAZR MAXX :60

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 8

Indirect Radio

DROID RAZR :60 DROID 4 :60

Confidential and proprietary materials for authorized Verizon personnel and outside agencies only. Use, disclosure or distribution of this material is not permitted to any unauthorized persons or third parties except by written agreement. 9

Unique versions for DROID RAZR MAXX, DROID RAZR and DROID 4.• Online Banner Boxes with click-through below.• Skyscraper Banners with click-through also available.• To go live by Fri. 6/8.• Will be available on AdBuilder at Create Materials > Message > Droid Devices.

Indirect Online Banners