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Dr.Jane Goodall's 2010 China Tour Visit Report
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Beijing Section
In 1998, Dr. Jane Goodall visited China for the first time. During her visit, Jane called for
more people to participate in environmental, humanitarian and animal protection activities
in their local communities. She visited China several more times in 2005, 2006, 2007, and
2008. During these years, the Jane Goodall Institute in China, and the Roots & Shoots Global
Environmental Education Program, has grown in scale and impact.
From September 15-20, Dr. Jane Goodall began her China Tour 2010 in Beijing. The year
2010 is the 50th Anniversary of Dr. Jane Goodall’s launch of her historic research on chim-
panzees in Gombe National Forest Park of Tanzania in 1960. The Jane Goodall Institute China
celebrated “Gombe 50” with a series of key events in Beijing. Below are the highlights of her
trip in Beijing.
SEPTEMBER 15TH
Dr. Jane Goodall discussed the core meaning of “cor-
porate social responsibility” with the 80 people present
at the CSR luncheon, as well as gave participants an
introduction to the Jane Goodall Institute (JGI), and Roots
& Shoots (R&S) environment protection activities. She
encouraged corporations to be more socially responsible
in regards to the environment, and shared her wish that
corporations willfully and heartedly support the Roots
& Shoots Environmental Education Program.
Dr. Jane Goodall’s China tour officially began with a media
conference which consisted of more than thirty Chinese and foreign
media representatives in attendance. Following the theme of “Gombe
50th Anniversary”, Roots & Shoots Beijing displayed several precious,
representative pictures of Dr. Jane working in Africa at the conference.
Dr. Jane spoke about the need for environmental action, Roots and
Shoots, and Gombe 50. She then answered questions from the media
and encouraged everyone to protect the environment. Meanwhile,
R&S Beijing issued Dr. Jane's China tour schedule and expressed their
sincere gratitude for the media’s support
Media Conference
CSR LunchRenaissance Beijing Capital Hotel
Beijing City International School
(Photo: Ma Xiaogang)
Photo: Amcham
SEPTEMBER 16THChina Science and Technology Museum Forum
On the morning of September 16, Dr. Jane gave a lecture
in the China Science and Technology Museum. Under the theme
“Protect Endangered Species”, Dr. Jane told several stories of
initiatives to save endangered animals. The 400-seat lecture
hall was packed with enthusiastic audience members and
guests. Liu Bing, a professor from Tsinghua University and
famous science and culture disseminator, participated in the
forum as the guest host. Other guests included Professor
Huang Chengming, vice-director of China National Zoological
Museum, Professor Ding Changqing, researcher and protec-
tor of crested ibis, and Zhao Xiaodong, representative of the
R&S group from the high school affiliated with Renmin Uni-
versity of China.
The afternoon of September 16, Dr. Jane together with Deng Juying, vice-librarian of the
Capital Library, cut the ribbon for the library’s exhibition of "Jane's Journey----Dr. Jane Goodall’s
photo exhibition of 50 years research on chimpanzess in Gombe." Co-presented by the Capital
Library and JGI China, the exhibition promoted Dr. Jane’s
philosophy of living in harmony with nature, and also intro-
duced her groundbreaking research and contribution to the
global environmental education to the public.
The Capital Library
(Photo: Ma Xiaogang)
(Photo: Ma Xiaogang)
Opening Ceremony of
the “Gombe 50 Anniversary” Photo Exhibition
SEPTEMBER 17THWAB Lake Visit
Western Academy of Beijing (WAB)
The morning of September 17, Dr. Jane
and representatives of Bayer (China) Co. Ltd
met with principals and students from WAB.
Students shared their environmental protec-
tion activities with Dr. Goodall; meanwhile,
Dr. Goodall presented her latest book to the
school’s new library and signed a letter of in-
tent about the new environmental education
component established between WAB and
R&S Beijing. In addition, they visited Duck
Lake, a Bayer-sponsored Wetland that was
recently converted from a sewage pond.
“Gombe 50” Celebration Dinner
(Photo: Chen Xi)
1725 Courtyard
(Photo: Walk Hall)
On the evening of September 17, “Gombe 50” Celebration Dinner was held at 1725 Courtyard.
Dr. Jane's wonderful speech on the 50th anniversary of Gombe kicked off the celebration. Celebra-
tion activities included a special game for kids, and a few organic farming demos open to all
guests. The dinner came to an end with a charity raffle. R&S thanks all guests for attending
Gombe 50 Celebration Dinner.
On the afternoon of September 18, the Beijing Foreign Stud-
ies University auditorium was packed with an enthusiastic audi-
ence looking forward to Dr. Jane’s speech. In her speech, Dr. Jane
provided a vivid account of dangers that the Earth and animals
are currently facing. She then shared a story of a scientist saving
endangered animals, showing that hope for the future is not slim, and that we hold that
hope in our hands. The fate of the animal world and of
the Earth will be different so long as we take action
now to make a difference together.
SEPTEMBER 18THRoots & Shoots China Summit 2010Beijing 101 High School
On the morning of September 18, Dr. Jane arrived at Beijing
101 High School for the R&S China Summit 2010. Under the
theme of “Biodiversity”, the summit included a variety of
workshops, such as “Animal Parade”, a speech called “Protec-
tion of the South China Tiger”, “Ecosystem Adventure” as well
as an exhibition of R&S groups. At the summit, Dr. Jane chatted
with members of R&S groups, and awarded R&S Achievement
Awards to teachers and students from R&S groups for their
dedication to the program. In addition, young star Tian Yuan
was named R&S Youth Ambassador. At the end of the summit,
Bayer (China) presented an environmental education picture
book called What’s up with the earth? to teachers and student
participants.
Dr. Jane Goodall Public Lecture 2010Beijing Foreign Studies University Auditorium
(Photo: Ma Xiaogang)
(Photo: Ma Xiaogang, Chen Xi)
Roots & Shoots Peace Day Celebration
Nature Walk with R&S Student LeadersSEPTEMBER 19TH
On the morning of September 19, volunteers led a walk
through Olympic Forest Park with Dr. Jane and 15 representa-
tives from different R&S groups. They enjoyed the beauty of na-
ture and learned about biodiversity through interesting games.
After the walk, the children made the natural materials they col-
lected during the walk into beautiful crafts and shared their feelings about nature with Dr.Jane.
China is more beautiful because of you
---- 2010 China Right There Lifetime Achievement Award
September 19 is the annual “Roots & Shoots Peace Day”.
This year’s theme was “China Shares Peace with the World” and
Jane Goodall participated as a United Nations Messenger of Peace
in the celebration at Beijing Olympic Park Central Square. The
event included the sections “pray for peace”, “hope for peace” and “sing for peace”. While
listening to the music ”Heal the World”, all participants composed
the word ”PEACE” to express the hope that all people can live
happily and peacefully together.
On the evening of September 20, Dr. Jane attended
"China's more beautiful because of you - 2010 China Right
There" awards ceremony and received the Special Contribu-
tion Award. The awards ceremony recognizes foreigners’ out-
standing contributions to China. The award recognizes Dr. Jane
for the founding of JGI and the Roots & Shoots environmental
education program in China. Phoenix Satellite TV and Tianjin
TV broadcasted the entire awards ceremony.
(Photo: TJTV)
Olympic Park
Beijing 21st Century Theatre
(Photo:Ma Xiaogang)
SEPTEMBER 20TH(Photo:Kang Dahu)
Media ReMedia ReMedia ReMedia ReMedia Reporporporporporttttt
From September 17 to September 30, there have been about twenty me-
dia reports covering Dr. Jane Goodall’s China Tour 2010 in Beijing.
The Beijing News: Sep 17, 2010
>>>Culture activitiesC17 Headlines Dr. Jane Goodall calls for environment
protection
Beijing News Quick Read-ing A20 Diagram Jane’s Itinerary: There will be a 50th an-
niversary exhibition of Dr. Jane Goodall’s
Research of Gombe Chimpanzees
China Environment News: Sep 21,2010
General News 5th editionDr. Jane visits Roots & Shoots as part of
her China Summit 2010 tour
Print Media
British biologist’s “Secret
Chimpanzee” 60 picture
photo exhibit
Borrowed Planet
10 generally valued enter-
tainment Picks
Dr. Jane and chimpanzees had
half a lifetime destiny
Special thanks to the following companies, organizations and people
for the enthusiastic support provided!
Corporate SponsorsChevron China Energy Company
Bayer China Limited
The Walt Disney Company China
Summit Sponsor International Fund for Animal Welfare
Venue Sponsors1725 Courtyard courtesy of Landgent Group
Beijing City International School
Beijing Foreign Studies University
Beijing 101 Middle School
Media SponsorsTime Out Beijing
Beijing Kids
City Weekend
Lifestyle
The World of Chinese
Ticket Sales SponsorsBookworm Sanlitun
Bookworm @ Yin Yang Community Center
International Centre for Veterinary Services
International School of Beijing Box Office
Vegan Hut
Western Academy of Beijing PTA office
Entertainment SponsorsRisteard O’ Deorian
Mr. Magic
Auction SponsorsEric Paris
Ritz-Carlton
The Hilton
Shangri-La
Raffle Sponsors Blue Frog
Brickhouse at Mutianyu Inn
Capital M
Dong-Xi
Element Fresh
Green Yard
Humane Society International
International Centre for Veterinary Ser-
vices
International SOS
Mr. Magic
Pantry Magic
Shangri-La Farms
Stumble Inn
Westin Chaoyang
World Health Store
Wine Sponsors Montrose Food & Wine Ltd.
Carl Crook
Design/Printing SupportTian Cheng Ad & Communication
David Pandt
Shuttle Bus Sponsor CityBus Tours
Goodie bag SponsorsCity Weekend
The Fig Tree
Stumble Inn
Time Out Beijing
The World of Chinese
Asian Tigers Mobility Ltd.
Event Promotion Support Future China Society
Golden Bridges
The Orchard
Entertainment Support Don’t Eat Friends
Greening the Biege
Special Thanks
Guest SpeakersAmbassador of Tanzania
US Deputy Chief of Mission
Summit Emcee Tian Yuan
Shen Shen
Public Lecture Emcee Chelsey Lee Mark
Charlotte MacInnis
Interpretor Xiao Jianke
Zhang Zhe
Wang Yuqiong
In great appreciation
to Chevron China Energy
Company for the many years
of supporting Roots & Shoots
Global Environmental Educa-
tional Program in China.
Interns & VolunteersCHEN Xi FENG Qikun GAO Yameng HE Qifei HUANG Sainan JU Minghua
KANG Dahu LAN Tian LIN Sijia LIU Anna LIU Mengxing LONG Mengmei
MA Chongjing MA Xiaogang MA Yanjing RAO Yuhan SONG Chunling SONG Fei
SONG Ming WU Yue YANG Songhao YANG Lu YUAN Yi ZHANG Daiqing
ZHANG Yilin ZHANG Zheng Zhou Chen ZHOU Yiting Alicia Noel Ariane Bobiash
David White Kerry Driver Kris Peng Leslie Forman Mary Peng Natasha Pei
Sabine Johnson-Reiser
Green Candal R&S Group of Beijing Normal University
The Society of Scientific Exploration and Outdoor Life of Beijing Forestry University
Green Wings R&S Group of Capital Normal University
Volunteer Group of Beijing University of Chemical Technology
Special thanks to the JGI-China Board for their indispensible support!
Special thanks to the following companies, organizations and people
for the enthusiastic support you provided!
ZHANG Yilin ZHANG Zheng ZHOU Chen ZHOU Yiting Alicia Noel Ariane Bobiash
Chengdu Section
On Sep 21, 2010, Dr. Jane Goodall came to Chengdu to visit Roots & Shoots friends
for the third time. It has been 3 years since her last visit. However, her flight was de-
layed because of a thunderstorm, and as a result some activities on her schedule had to
be canceled. Even so, she was still able to observe the growth and success of Roots &
Shoots in western China throughout her 2-day tour. Dr. Jane hopes that Roots & Shoots
can do more for environmental and humanity education with the support of society.
SEPTEMBER 22THSEPTEMBER 22THSEPTEMBER 22THSEPTEMBER 22THSEPTEMBER 22TH
This is a photo of Dr. Jane and
the “Follow that Fire Engine” char-
ity group taken on the afternoon
of September 22.
On the morning of September 22, Dr. Jane met
with a group of Roots & Shoots students, and
shared their experiences and feelings about envi-
ronmental protection activities.
Encouraged by her
mother, the little girl said hello
to Jane and expressed her will
of protecting environment.
You can see in the picture that Dr. Jane and
all of the Roots & Shoots students were really
happy!
Dr. Jane happily boarded the fire engine.
On the afternoon of September 23, Jane met
with the Chengdu Municipal Party Committee Pro-
paganda Minister.
Dr. Jane received a gift.
SEPTEMBER 23THSEPTEMBER 23THSEPTEMBER 23THSEPTEMBER 23THSEPTEMBER 23TH
Dr. Jane gave a speech at the Bookworm.
Dr. Jane signed books and chatted with her fans at
the Bookworm.
On September 22, Dr. Jane gave a short
speech at a charity dinner at the Bookworm. QSI Roots & Shoots students presented a
special performance program.
Dr. Jane planted a tree
together with
Xiangsheng Company. Dr. Jane said to give the tree a
little more love.
Dr. Jane visited an environmental education base.
Picnic lunch on the lawn
Dr. Jane signed autographs for Roots
& Shoots volunteers.
Special thanks to the following companies, organizations
and people for the enthusiastic support you provided!
Bookworm Intel Products (Chengdu) Co., Ltd.
A photo of Dr. Jane and Roots & Shoots colleagues
Crowne PlazaChevron China Energy Company
Roots & Shoots Beijing Office
What we are doing
Roots & Shoots global environmental education program
The global environmental education program is conducted in over 120
countries as one of the components of the Jane Goodall Institute’s (JGI) Roots
& Shoots program. By providing information and training for youth and en-
couraging youth to establish groups in school and their community, the pro-
gram brings improvement to the environment and the communities.
Sub-programs of the environmental education program
TTTTThe Duche Duche Duche Duche Duck Lakk Lakk Lakk Lakk Lake e e e e WWWWWetland Ecoloetland Ecoloetland Ecoloetland Ecoloetland Ecological Rgical Rgical Rgical Rgical Restorestorestorestorestoraaaaationtiontiontiontion
Students from Roots & Shoots groups visit
Duck Lake at the Western Academy of Beijing
regularly. Through observation and communication
about various themes, students get a good oppor-
tunity to get close to nature.
Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)Eco-Action Beijing (EAB)
The program improves students’ awareness of envi-
ronmental protection through a wide variety of environ-
mental education materials and activities conducted by
volunteers. The program began in 2006 and has been
carried out annually with different themes. As of 2010 it
has been conducted five times.
Eco-EnglishEco-EnglishEco-EnglishEco-EnglishEco-English
English-speaking volunteers discuss environmental issues with
students in local schools to improve their language ability as well as
their awareness of environment protection.
Animal Welfare Education ManualAnimal Welfare Education ManualAnimal Welfare Education ManualAnimal Welfare Education ManualAnimal Welfare Education Manual
Aimed at providing information on carrying out activities related to animal
care for teachers and students, the manual discusses the different welfare for
different animals.
GGreen Life Action with Britich Council of China
By providing a writing toolkit and training college student volunteers, the
program encourages people to practice a green lifestyle to reduce their carbon
emissions.
One-square-meter garden and two-square-One-square-meter garden and two-square-One-square-meter garden and two-square-One-square-meter garden and two-square-One-square-meter garden and two-square-
meter vegetable gardenmeter vegetable gardenmeter vegetable gardenmeter vegetable gardenmeter vegetable garden
This project is to build mini-gardens and
vegetable gardens in the community green belt.
From small seeds to germination and blossoming
to fruit bearing, mothers and their children can
experience the entire life cycle of various plants in their own community,
without having to travel long distances. Children can grow up together
with the flowers and trees and know what water, sunlight and land can
give us by watching young plants change everyday.
Animal Care Seed FundAnimal Care Seed FundAnimal Care Seed FundAnimal Care Seed FundAnimal Care Seed Fund
The program provides a small amount of funding for
a Roots & Shoots group to encourage them and support
them in carrying out activities related to animal care.
MigMigMigMigMigrrrrrant Scant Scant Scant Scant School Enhool Enhool Enhool Enhool Envirvirvirvirvironmental Educaonmental Educaonmental Educaonmental Educaonmental Education Prtion Prtion Prtion Prtion Prooooogggggrrrrramamamamam We plan to prepare
environmental education materials for school-based environmental education courses targeted
at migrant children. As a long-term program, it aims to improve students’ leadership and team-
work skills through teamwork activities and to enhance their environmental knowledge and
scientific thinking methods. We are looking for sponsors to support the project.
Eco-classEco-classEco-classEco-classEco-class This program aims at carrying out themed environmental education courses
among schools with established Roots & Shoots groups in Beijing through systematic curricu-
lum and Roots & Shoots’ unique environmental education method.We are looking for sponsors
to support the project.
Action for hopeAction for hopeAction for hopeAction for hopeAction for hope This program combines the organic farming experience with farming
practice at campus. We plan to invite the participants to visit farmland in order to give them a
chance to get closer to nature and inspire them to learn more about agriculture, where raw food
comes from, and how processed foods are made. In addition, this practice will bring a deeper
understanding of the growth of plants to the participants, promote care for the environment and
the concept of a healthy lifestyle, and urge them to be proud of a sustainable lifestyle.
10:10 China 10:10 was initially launched as a UK campaign with the ambitious goal of
uniting every sector of society behind one simple idea: cutting carbon
emissions by 10% each year starting in 2010. Any individual or
organization can join in.The Roots & Shoots Beijing Office has
brought the global 10:10 campaign to youths in China. On Nov. 10,
after successfully launched 10:10, Roots & Shoots Beijing met UK
Prime Minister on the Great Wall talking about students’ 10:10
projects. Now R&S Beijing Office is looking for sponsors to support
the project. (photo: Sean Gallagher)
Projects for 2011 Following the premise of the original programs, Roots & Shoots Beijing office also plans to
develop the following sub-programs in the near future:
Make a Donation
In addition to establishing Roots & Shoots groups, and providing training and infor-
mation for the groups, the Roots & Shoots Beijing office is also in charge of a variety of
environmental education programs. These programs cover different themes in envi-
ronment protection; all activities work well for the groups and public through these
teaching programs.
In mainland China, many companies are partners of Roots & Shoots. They provide strong
support for our general management and implementation of various programs. If you
would like to participate in our programs, please contact us.
Tel: 86-10-6778 3115, or 6778 5802
Fax : 86-10-6778 2757
Email : [email protected]
Start Your Own Roots & Shoots Group
You can make our world green by establishing your own Roots & Shoots group in
your school, your company or your community just like other Roots & Shoots mem-
bers do. Please visit the Roots & Shoots Beijing Office website “ www.genyuya.org.cn
“ to find the requisites for establishing a group under the part of “Join Roots & Shoots”.
Once you¡¯re ready, please download and fill out the application form from the website
above, then send it to our specified email. We are willing to help you get through all
difficulties during this progress.
JJJJJoin Roin Roin Roin Roin Roots & Shootsoots & Shootsoots & Shootsoots & Shootsoots & Shoots,,,,, YYYYYou can makou can makou can makou can makou can make a dife a dife a dife a dife a difffffferererererence!ence!ence!ence!ence!
Join an Existing Roots & Shoots Group
If joining an existing Roots & Shoots group feels like the best option for you, try to
find a Roots & Shoots group in your area that is accepting new members, and send a
message to that group requesting to join. If you have difficulty finding the right group,
feel free to turn to us for help.
Tel: 86-10-6778 3115 or 6778 5802
Fax: 86-10-6778 2757
Email: [email protected]
Sign up for Roots & Shoots Volunteers
As long as you understand and agree with the spirit of Roots & Shoots, and are
enthusiastic about youth environmental education, not afraid of difficulties and ready to
contribute, we warmly invite you to join us as a volunteer. You will gain valuable ex-
-perience and friends. You will have access to the full range of Roots & Shoots tools and
materials to learn more about our program and connect with our global Roots & Shoots
member network.
Please visit the Roots & Shoots Beijing Office website- www.genyuya.org.cn to down-
load and fill out the application form under the part of “Join Roots & Shoots” and send it
to [email protected] to become one of us. We will send you information on volun-
teer recruitment if necessary and regularly send you the monthly newsletter and elec-
tronic calendars of Roots & Shoots Beijing Office.
Literary Editors: Lu Chao Liu MengxingArt Editor:Yang LuTranslators: Li Qiaohong Allison KrauseProofeditors: Allsion Krause Avery MartinDesigner: Yuan Yi
JJJJJoin Roin Roin Roin Roin Roots & Shootsoots & Shootsoots & Shootsoots & Shootsoots & Shoots,,,,, YYYYYou can makou can makou can makou can makou can make a dife a dife a dife a dife a difffffferererererence!ence!ence!ence!ence!