Driving Your Brand Objectives

Paul RichardsPaul RichardsRacingRacing

Passionate and sponsor loyal fan base of 18.5 million avid NHRA fans in US

Ability to create deeply engaging marketing platforms that generate brand awareness and integrate sponsors into the NHRA race experience through ownership of key assets

Strategically targets a young male audience but also has strong female appeal

Diverse and desirable fan base that provides sponsors the ability to reach a broad spectrum of demographics

Value proposition at the team/league level is second to none. Sponsorships are available at a more palatable price point for a sizable impact

Emotional branding with one of the most relatable and uniquely American connection points with consumers: speed, power and the American car culture

◦ additional NHRA league information and demographics in appendix

Connection Points

YourBrand

Partner with Paul Richards Racing Funny Car teamPromotional & Marketing Rights to our Drivers, Team, Cars & Facility

Primary Partner Branding on vehicle as well as on all team equipment, crew uniforms & driver fire suitsBusiness to Business support to leverage our key business relationships

Comprehensive Turn Key PR and Social Media campaign to support partnership & marketing objectives

Funny Car is a type of drag racing vehicle and a specific racing class in organized drag racing.

Similar to their Top Fuel counterparts but with a shorter wheelbase and the engine is in front of the driver

Carbon-fiber body that loosely resembles a production-based automobile Cover the drag strip in 4 seconds and can exceed 315 mph The first funny cars were built in the mid-1960s

What is Funny Car?

DRIVER: Paul Richards Racing

Age: 36 Birthday: June 13, 1978 Wife: Serena Children: Leah (born September 24, 2013) Hobbies: Drag racing, fishing, golf Home town: Wellington, FL College: Florida Atlantic University Licensed in nitro Funny Car: January 20, 2013 First race: Epping, NH - June, 2013

◦ Qualified for the field in his first attempt with a time of 4.455 seconds at 267.32 mph

◦ Raced 16 time World Champion Funny Car icon John Force in the first round

Full car body wrapped with Your Brand and color scheme◦ Brand Reinforcement◦ New Product Launch/Introduction◦ Direct Marketing Channel

Call to action Hospitality booth

◦ Customize brand messaging for each race Full trailer wrapped with Your Brand and color scheme

◦ Car is transported by trailer all around North America to each race◦ View 2014 race schedule Here◦ Dimension of trailer: 53’◦ Compare to billboard advertising

More impressions Mobile

Professional NHRA Funny Car & Trailer

Public Relations◦ Custom Tailored Program to Meet Your PR Objectives◦ Weekly Press Releases◦ Brand Relevant Stories & Industry Specific Coverage◦ Targeted Media◦ Internal Messaging to Employees

Social Media◦ Daily Updates on Twitter by Team & Drivers◦ Daily News Posts and Photo Uploads on Facebook by Team & Drivers◦ Emails to Employees from Drivers with Tune In Messages & Updates

Thorough and Consistent Brand Exposure

Households average 791k per weekend broadcast with over 1mm viewers per Nielson Media Research 2012 -2013 & ESPN 2013

Races broadcast same day with replay aired at night

2013 NHRA Finals average Rating = .48◦ Male 25-54: Avg. 621k viewers

2013 NHRA Qualifying Average Rating = .33◦ Male 25-54: Avg. 415,381 viewers

2014 Schedule

ESPN2 Coverage

FULL SEASON PRIMARY SPONSOR $1.2m and up◦ Includes 24 nationally televised events ◦ Maximum exposure on racecar, transporter, team apparel and drivers fire suit◦ Social media and PR kit included◦ Corporate events, displays and driver appearances available

MAJOR ASSOCIATE SPONSORSHIP $5k and up◦ See next page for examples

ASSOCIATE SPONSORSHIP $1.5k and up◦ See next page for examples

All sponsorship packages can be catered to your specific needs. The cost for each sponsorship package below can be negotiated to fit your budget. Single-race packages are available.

Note:

PRIMARY SPONSORSHIP view A below MAJOR ASSOCIATE SPONSORSHIP view B below ASSOCIATE SPONSORSHIP view C below

A sides and hoodquarter panels B

B

C

A

We Welcome The Opportunity To Work Together

Dave RichardsCo-Owner & Driver

Dave@PaulRichardsRacing.com561.662.6678

Paul RichardsCo-Owner

Paul@PaulRichardsRacing.com561.662.6320

Paul Richards Racing13557 Barberry DriveWellington, FL 33414