DRIVING VALUE INNOVATION FOR THAI BUSINESS

Business Evaluation Framework

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VALUE INNOVATION FRAMEWORK

Business Capability

Assessment

Gap Analysis & Strategic

Recommendation

Implementation RoadmapValue IQ

AssessmentValue Innovation

Exercise

Value-basedImplementation

Roadmap

Competency Track

Innovation Track

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COMPETENCY TRACK

BUSINESS CAPABILITY ASSESSMENT

How is the

business doing?

7-S Model 5Cs for Five Forces

Internal Analysis External Analysis

Detailed Strategic Analysis (SWOT)

External Factors

InternalFactors

Opportunity ThreatStrength Weakness

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COMPETENCY TRACK

BUSINESS CAPABILITY ASSESSMENT

Analysis of Internal Environment using Mckinsey’s 7-S Model

Structure

SystemStrategy

Shared Values

Style

Staff

Skills

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COMPETENCY TRACK

BUSINESS CAPABILITY ASSESSMENT

Analysis of Industry Environment using 5Cs (Porter’s 5 Forces)

New entrants- Cost of entry- Economy of scale- Cost/ Technology/Knowledge advantage- Barrier

Power of suppliers- No. and size of suppliers- Switching barrier- Ability to substitute- Product/Service uniqueness

Power of buyers- No. of customers/ buy volumes- Price elasticity- Loyalty & Incentives- Switching cost

Substituted products- Substituted performance- Switching cost- Adoption trend

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COMPETENCY TRACK

BUSINESS CAPABILITY ASSESSMENT

Strategic Analysis using SWOT

Source: Graphic from Wikipedia

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COMPETENCY TRACK GAP ANALYSIS & STRATEGIC RECOMMENDATION

Potential

Performanc

eImprovement Gaps

-Knowledge Gap- Strategic Gaps

What is Gap?

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COMPETENCY TRACK GAP ANALYSIS & STRATEGIC RECOMMENDATION

• Strategy must overcome gaps• Strategy must sum up key actionable tasks • Strategy must guide the implementation roadmap

Making Strategic Recommendation

Improvement 1st PriorityStrength leverage

opportunity

Improvement 2nd Priority Beginning of Blue Ocean

Ind

ustr

y I

mp

act

Strategic Importance

Strategy Prioritization Matrix

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INNOVATION TRACK VALUE IQ ASSESSMENT

Driver Analysis Value Curve

5-S and ERCR FrameworkPPT Dimension

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INNOVATION TRACK VALUE IQ ASSESSMENT

Price

Features

People

Brand

PROFITMARGIN

What drives your sales?

Innovation Measure

Technology

ProcessPeople

What drives your quality?

• Which dimension is the highest strategic focus?• Which dimension differentiate you and others?• Which dimension is your competitive edge?• Which gives you entry and switching barriers?• Which dimension is associated with your brand?

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INNOVATION TRACK VALUE INNOVATION EXERCISE

Value Curve Analysis (Strategy Canvas)

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INNOVATION TRACK VALUE INNOVATION EXERCISE

Value Curve Analysis (Strategy Canvas)

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INNOVATION TRACK VALUE INNOVATION EXERCISE

Value Curve Example: Bank Saving Account

Source: brainmate.com.au

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INNOVATION TRACK VALUE INNOVATION EXERCISE

Value Curve Example: iPad

Source: axbom.se

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INNOVATION TRACK VALUE INNOVATION EXERCISE

Value Creation#1: ERCR Framework (based on “Blue Ocean Strategy”)

Eliminate

Reduce

Raise

Create

Costs

Value

Value

Innovation

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INNOVATION TRACK VALUE INNOVATION EXERCISE

Value Creation#2: 5-S Model based on C. Wang (2001)

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INNOVATION TRACK VALUE INNOVATION EXERCISE

Superior Value

Innovation

Stimulateความต้�องการในการดู�แลร�กษาร�างกาย

ความต้�องการในการร�แล�กซ์� พั�กผ่�อน จิ�ต้ใจิ

Surpassing

มาต้รฐานในการอบรมการนวดูที่� ม�แบบแผ่น

การต้กแต้�งสถานที่� อย�างดู� และใช้�น%&าม�นจิากสม'นไพัรไที่ย

Surprising

เที่คน�คการกดูจิ'ดูเพั* อคลายเส�นของอว�ยวะในร�างกาย

ราคาที่� โดูนใจิจิากบร�การดู� สถานที่� ดู� นวดูไดู�ครบที่'กส�วน

Satisfying

หายจิากอาการเม* อยล�า และอาการข�ดูต้�างๆ

ไดู�พั�กผ่�อนหย�อนใจิ คลายความเคร�ยดูจิากแวดูล�อม

Superposing

ผ่��ประกอบการม�ค'ณภาพัและมาต้รฐานส�ง ที่�&งดู�านสถานที่� บ'คลากร และเที่คน�คการ

นวดู ภาคร�ฐสน�บสน'น ให�เป2นที่างเล*อกในการสร�างอาช้�พั

Example: 5-S Model

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VALUE-BASED IMPLEMENTATION ROADMAP

Evaluate

Prioritize

Implement

Monitor

Business Value Assessment(Low/Mid/High)

Strategy Prioritization Matrix

Roadmap Visualization &Tasks Correlation

Management DashboardBSC, KPI

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