FOR THE MANAGERS:Knowledge checks through a total of 23 quizzes helped the managers map the progress of their teams. Managers were able to track analytics and get an understanding of adoption, engagement, and completion rates.

FOR THE SALES ENABLEMENT TEAM: Sales trainers found it effortless to create content and track the progress of Emcure’s medical reps. FTP Integration was enabled for easy onboarding and deboarding of users. The platform’s easy authoring features, integration, analytics capabilities provided for a seamless and smooth experience ANALYTICSThe SmartQuest platform’s in depth analytics gave Emcure insights into learner engagement, adoption, and performance trends. Emcure was able to examine how each learner was progressing by reviewing the lessons, feedback, and quizzes. They were also able to look at lesson wise analytics to uncover how much time each learner spent on every lessons

DRIVING SALES READINESS:Jombay recommended the following methodology to drive engagement:• Knowledge Checks via quizzes <Emcure ran 23 quizzes>• Gamification through leaderboards <This created excitement and encouraged learning>

IMPACT:Being able to effectively give their medical reps round-the-clock access to domain knowledge helped significantly increase their credibility and knowledge base.With

SmartQuest’s learning intervention was deemed a great successOur learner insights gave managers a birds-eye view of the cohort, providing them with visibility into each team member’s engagement and performance levels

Emcure was able to identify distinct benefits for each of the users of the platform:

FOR THE MEDICAL REPS: 89 Micro learning modules and lessons were available on SmartQuest for Emcure medical reps. The micro format lessons made consumption of knowledge straightforward, easy and effective. The lessons were constantly reinforced through a total of 23 quizzes which gamified the journey and propelled engagement.

INTRODUCTION:Emcure Pharmaceuticals is a rapidly expanding pharmaceutical company with a marked presence in over 70 countries worldwide,. The key to customer success depends on how medical reps are able to build trust and establish credibility about their knowledge of medical conditions and the recommended product’s appropriateness, safety, and veracity. It is, hence, not only vital to upskill the reps on the products & on their selling skills but also on medical conditions, systems of the body, medications, and dosage.

CHALLENGE:• Make Emcure’s product & medical information easily & quickly available for 500+ distributed medical reps. This information should be in a format that makes it easy to consume and reinforce

• Customize content for different functions within the organization

SOLUTION:SmartQuest made learning easier and more accessible for Emcure’s medical reps by providing them with lessons and quizzes that were available anytime and anywhere. The authoring platform allowed Emcure to add a variety of content ,ranging from customer handling to details about medical conditions, product details, etc. It was able to support a variety of file formats, templates, and information types.

PRESENTING CONTENT IN ENGAGING FORMATS:SmartQuest’s rapid authoring platform allowed Emcure to publish content in various formats which included:• Micro lessons (Series of Flashcards)• Audios• Videos• PDFs• PPT‘s

ESTABLISHING A CONTENT ARCHITECTURE:Jombay worked with Emcure to establish the following content architecture on the platform to cover their requirements:

• Product Digest <Product Details, Dosages, USPs>• Information about medical conditions and their management <Medical Conditions, Treatment Options, Systems of the body>• Soft Skills for upskilling Medical Reps <Selling Skills, Customer objection handling, Basic etiquettes>

Emcure Pharmaceuticals uses SmartQuest to dive deep into domain expertise & bolster selling skills for medical reps

CASE STUDY

FOR THE MANAGERS:Knowledge checks through a total of 23 quizzes helped the managers map the progress of their teams. Managers were able to track analytics and get an understanding of adoption, engagement, and completion rates.

FOR THE SALES ENABLEMENT TEAM: Sales trainers found it effortless to create content and track the progress of Emcure’s medical reps. FTP Integration was enabled for easy onboarding and deboarding of users. The platform’s easy authoring features, integration, analytics capabilities provided for a seamless and smooth experience ANALYTICSThe SmartQuest platform’s in depth analytics gave Emcure insights into learner engagement, adoption, and performance trends. Emcure was able to examine how each learner was progressing by reviewing the lessons, feedback, and quizzes. They were also able to look at lesson wise analytics to uncover how much time each learner spent on every lessons

To learn more about our sales enablement platform, do reach out to:Mansi Mehta | E: mansi@smartquest.co

DRIVING SALES READINESS:Jombay recommended the following methodology to drive engagement:• Knowledge Checks via quizzes <Emcure ran 23 quizzes>• Gamification through leaderboards <This created excitement and encouraged learning>

IMPACT:Being able to effectively give their medical reps round-the-clock access to domain knowledge helped significantly increase their credibility and knowledge base.With

SmartQuest’s learning intervention was deemed a great successOur learner insights gave managers a birds-eye view of the cohort, providing them with visibility into each team member’s engagement and performance levels

Emcure was able to identify distinct benefits for each of the users of the platform:

FOR THE MEDICAL REPS: 89 Micro learning modules and lessons were available on SmartQuest for Emcure medical reps. The micro format lessons made consumption of knowledge straightforward, easy and effective. The lessons were constantly reinforced through a total of 23 quizzes which gamified the journey and propelled engagement.

ABOUT SmartQuestSmartQuest is a sales readiness platform that has seen considerable success in different parts of the world and is used by companies such as GE healthcare, LG, Emcure Pharmaceuticals, Mercedes Benz to transform their sales reps!

PRESENTING CONTENT IN ENGAGING FORMATS:SmartQuest’s rapid authoring platform allowed Emcure to publish content in various formats which included:• Micro lessons (Series of Flashcards)• Audios• Videos• PDFs• PPT‘s

ENGAGED LEARNERS65%