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Understanding and Leveraging LinkedIn in your Job and Business
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2. 3. 4. 5. 6. 7. The worlds largest audience of affluent, influential professionals~Neilson Online Taken from:http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation 8. Taken from:http://www.slideshare.net/erickschonfeld/linkedin-demographic-data-jun08-presentation 9. Taken from: http://www.russellherder.com/SocialMediaResearch/TCHRA_Resources/RHP_089_WhitePaper.pdf 10.
11. 12. 13. 14. 15. 16. What is your core competency? What is your value proposition? 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. 27. What should the message say? 28. 29. 30. What is my network giving me access to? 31. 32. 33. 34. 35. 36. 37. 38. 39. 40. 41. 42. 43. 44. 45. 46. 47. Engage with experts Build your credibility as an expert 48. 49. 50. ~Anonymous 51. 52. 53.