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Driving New & Repeat Business With NAPA Easy Pay

Driving New & Repeat Business With NAPA Easy Pay

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Page 1: Driving New & Repeat Business With NAPA Easy Pay

Driving New & Repeat BusinessWith NAPA Easy Pay

Page 2: Driving New & Repeat Business With NAPA Easy Pay

Kurt Miller

National Account Manager

GE Capital

Page 3: Driving New & Repeat Business With NAPA Easy Pay

Instant Consumer Financing

Attract New Customers - With 6 & 12 Month No Interest In Advertising- Extended financing not available with V/MC

Solidify Trusted Advisor Status- Offer more payment options- Customers more likely to have all repairs done with extended payment options

Create A Steady Stream Of Loyal Customers- Communicate with your preferred customers

NEW Quick Screen Functionality Available- Pre-Approve customers in seconds- Offer financing with confidence to all customers

Page 4: Driving New & Repeat Business With NAPA Easy Pay

Market Reminders All Around Us

Still A Powerful Selling Tool

Page 5: Driving New & Repeat Business With NAPA Easy Pay

Generate Higher Average RO Amounts

Tran Type

Minimum Purchase Needed

Transaction RatePer Sale

NAPA Easy Pay Card

Increase Over Bankcard

25 Day Grace $0 2.49% $275 10%

6 Months Financing $199 2.49% $670 167%

12 Months Financing

$750 5.79% $1,233 6X

$670 3X

Compare 6 Month Avg Sale To Your Avg Visa/MC Sale* Compare Transaction Rate Also

*National Avg. $230

Page 6: Driving New & Repeat Business With NAPA Easy Pay

AutoCare Benefits

Drive repeat business and increase customer loyalty Differentiate your location from your competition Easy Pay card embossed with YOUR store name Increases average repair order sale amounts Affordable cost of credit Multiple processing solutions Online or Terminal Instant credit approval process takes only seconds Revolving lines up to $5000 today and for additional service needs $10 Monthly Access Fee for NEW AutoCare Centers enrolled after March ‘11 Online processing, training, program materials included. Free for the 1st 90 Days No minimums NEW QUICKSCREEN Process included

Page 7: Driving New & Repeat Business With NAPA Easy Pay

Cardholder Customer Benefits

No Annual Fee NAPA – Easy Pay Card in customers wallet Peace of Mind Warranty to 36/36 when made on Easy Pay Instant credit approval of applications in seconds Increased purchasing power with new line of credit Frees up bankcards for other purchases Extended financing makes repairs affordable Low monthly payments gives customer flexibility Accepted at Exxon and Mobil locations for pay at the pump 24-Hour access to account information gogecapital.com

- Check balance, make payments, update information

Page 8: Driving New & Repeat Business With NAPA Easy Pay

Helpful Tips & Best Practices

Display - Utilize all point of sale materials provided at no extra costs- Customers see the message and starts the thought process

Discuss - Sell the benefits early by talking to every customer early in the sales/quote process- Remind customers of the financing option throughout the sales process

Drive- Offer customer incentives 5-10% off first purchase, Free Oil Change, others- Implement service advisor / cashier incentives- Include messages in mailings and advertising and hold phone messaging - Train ALL store personnel by leveraging GE Capital Learning Center- Order your Preferred Customer List in the GE Capital Business Center

www.gogecapital.com

Page 9: Driving New & Repeat Business With NAPA Easy Pay

Maximize Approval Rates

Offer early in the sales process before work is completed Offer program to everybody, including estimates Review application for completeness and accuracy Not “Last Chance” Financing Let our “Silent Salesman” work for you. Display POS materials More applications = More approvals Leverage NEW QUICKSCREEN Functionality

- MUST have Business Center log in and compliance training

Page 10: Driving New & Repeat Business With NAPA Easy Pay

NEW Quick Screen Pre-Approval Process Perfect for Automotive Tire & Repair But you MUST:

- Be Business Center Savvy- Integrate into your sales process- Discretely gather customer name/address- Talk to customers who are pre-approved- Record customer decisions

Page 11: Driving New & Repeat Business With NAPA Easy Pay

NEW Quick Screen Pre-Approval Process

CARCAREONE

Choosing Full Application- Enter ALL customer information, check IDs as normal, print,

customer signs, submit- Receive approval, get account number, save application- Run Sale

Page 12: Driving New & Repeat Business With NAPA Easy Pay

Full Application Data Entry Page

Page 13: Driving New & Repeat Business With NAPA Easy Pay

Choose Applications – Full or Quick Screen

CARCAREONE

Choosing Pre-Approval- Enter Name and Address then submit- Receive pre-approval Authorization # IF customer is approved- Inform customer of pre-approval, gain acceptance, record response - Proceed to Full App Data Entry following Pre-Approval Auth # through completion- IF customer not pre-approved, no notice necessary – Can still submit full application

Page 14: Driving New & Repeat Business With NAPA Easy Pay

Following Pre-Approval Auth# CRITICAL

Choosing Pre-Approval- Enter Name and Address then submit- Receive pre-approval Authorization # IF customer is approved- Inform customer of pre-approval, gain acceptance, record response - Proceed to Full App Data Entry following Pre-Approval Auth # through completion- IF customer not pre-approved, no notice necessary – Can still submit full application

Page 15: Driving New & Repeat Business With NAPA Easy Pay

Get Authorization # AND Offer To Customer

Follow the process all the way through including customer response

If customer declines offer, indicate so, submit

MUST record Pre-Approval Auth # and customer response

Page 16: Driving New & Repeat Business With NAPA Easy Pay

Following Pre-Approval Auth# CRITICAL

Follow the process- Application Full Data Entry now to build the account - Following Pre-Approval Auth # CRITICAL

Page 17: Driving New & Repeat Business With NAPA Easy Pay

Complete Your Transaction

Account Approved ! Run Your Sale!

Page 18: Driving New & Repeat Business With NAPA Easy Pay

Enabling Quick Screen Functionality

Select Administration- Choose My Profile- Check box for Quick Screen under Applications- Log out to reset, Log In, proceed

Page 19: Driving New & Repeat Business With NAPA Easy Pay

Quick Screen Summary

Log into Business Center Change administrative profile, selecting Quick Screen Enter customer name and address discretely Make customers A FIRM OFFER OF CREDIT Record customer response Follow Pre-Approval Auth # all the way through Complete Full Data Entry Get account number Process sale

“Would you like to use your Easy Pay Card Today?”

Page 20: Driving New & Repeat Business With NAPA Easy Pay

Display Free Point of Sale Materials

Order Materials in Business Center

Reminder Card

Counter Mat

Window Cling

Counter Brochure

Table Tent

Wall Poster

Page 21: Driving New & Repeat Business With NAPA Easy Pay

More information at NAPAAutoCare.com

Updated!- New Look- Easy to Navigate

Links to:- Dealer Enroll App- Consumer App- Business Center- Training- Materials

NAPA Insights- Program of the Month March ’13- Insights Video

Page 22: Driving New & Repeat Business With NAPA Easy Pay

Contact Us Today

Existing Dealer Support1-800-333-1082

New Dealer Enrollment1-866-209-4457

Processing, SuppliesTraining, SupportBusiness Center @gogecapital.com

Visit Learning Centergogecapital.com/learningcenter

Page 23: Driving New & Repeat Business With NAPA Easy Pay

Thank You!