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Driving Innovations in the Age of
ElectrificationRealize innovation.Unrestricted © Siemens AG 2018
Unrestricted © Siemens AG 2019
2019.MM.DDPage 2 Siemens PLM Software
Automotive IndustryLet’s look back through history
In 1909, there were 272 auto producers in the US
By 1930, there were 27 auto manufacturers in the US
By 1965, GM, Ford and Chrysler had 91% U.S. market share
2
0
50
100
150
200
250
300
US Auto Producers (Count) 1895 - 2000
Source: Ward’s Automotive Yearbook; Geroski and Mazzucato, “Modelling the dynamics of industry populations,
”International Journal of Industrial Organization 19 (2001): 1003-1022.
US Market Share 1965
GM Ford Chrysler Other
Today, 12 companies
hold 80% of the global market
VW; 11,1%
Toyota11,0%
Renault-Nissan; 10,8%
GM; 10,0%
Hyundai; 8,5%
Ford; 6,9%
Honda; 5,5%
Other ; 19,1%
US Market share 2016
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68
135
19143
56
Source: Mentor Analysis
Disruptive Winds Change Both Players & Business Models
The ability to change and adapt will determine who prospers
3
421 Companies Developing Electric Cars and Light Trucks
188 Companies Announced Autonomous Drive Programs
… and a new
generation of
expectations
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Range Anxiety
Miles per charge
Vehicle Integration
Packaging | Electrical
Performance Engineering
Thermal | NVH | Energy
Vehicle Electrification
Safety & Durability
Fire | Crash
Key Challenges to Hybrid and Electric Vehicles Development
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System of Systems Thinking is Critical
No convergence yet on battery, electric
drive and thermal management system
.. … Many architectures possible with
optimal trade-off cost/performance
required
Electrification and configuration
management drives EE system
complexity
..but can result in >30% weight
increase & impacts manufacturability
Source: ChargedEV, 2015
Thermal management is key to safety
and durability
.. but can significantly reduce drive
range
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Complexity growth challenges EV engineeringDesign complexity and inter-dependencies crossed a threshold
Adding engineering
resource and depending
on
traditional development
methods is not adequate
any more
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VirtualizationDigital twins
Transform product delivery and executionVirtualization and shift left with generative development flow
Shift LeftInnovation acceleration
Competitive
Advantage
Fast Technology
Integration
Safety
Product
Innovation
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Creating an Integrated and Complete Digital twin
Digital Twin of
the product
Digital Twin of
the production
feed back insights to continuously optimize product and production
Cloud
Digital Twin of
the performance
Digital Twin of
the usage
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Digital Twin in Works: EV Development in less than 2 Years
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Vehicle Electrification
Siemens PLM engineering solutions Catering to a wide range of Vehicle electrification needs
Electrical Architecture
Architecture | EDS | Network Communication
Attribute Optimization
Energy management | Thermal | Acoustics & NVH
Electric Drive
Motors | Invertor | Convertor
Battery Design
Chemistry | Package | Charging
Vehicle Engineering
Aerodynamics | Light-weighting | Manufacturing
Software Controls
Embedded Software | Powertrain Controls
Ensuring system continuity, multi-domain traceability and functional safety across domains
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Workshop Agenda
➢ Interactive sessions with Siemens subject matter experts (Room: Lumiere 7)
1:15- 2:15 PM
1. Battery systems, from cell to integration
2. Electric motors
3. Power electronics
4. Vehicle energy and thermal management system simulation
5. EV-specific NVH engineering
6. E/E architecture, electrical systems and networks.
➢ Move back to Lumiere 10&11
➢ Q&A, Follow up resources
➢ Workshop Conclusion
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Siemens Portfolio to Vehicle Electrification
Complete, integrated,
and accurate digital twin
addressing challenges
for all aspects of electric
vehicle engineering
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Puneet Sinha
Siemens Electrification Program
Lead
USA
Steven Dom
Vehicle Engineering
Belgium
Doug Burcicki
EE Architecture
USA
Thomas Desbarats
1D System Simulation
France
Gaetan Damblanc
Battery Design
France
David Lowther
Electric Motors
Canada
John Parry
Power Electronics
UK
Vehicle Electrification Subject Matter Experts
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2019.MM.DDPage 14 Siemens PLM Software
Stay Connected with Siemens Vehicle Electrification Solutions
What else can we mention here..
Sign up for Auto Newsletter www.siemens.com/veConnect on Social Media
Blogs
Together, let’s solve history’s
toughest automotive challenges
and build the best vehicles ever.
Puneet SinhaAutomotive Manager| Vehicle Electrification
Program Lead
Siemens Software
