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DriverUp 101 Webinar 1

DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

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Page 1: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

DriverUp 101

Webinar 1

Page 2: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Hi, we’re Human Design

Page 3: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

The world of DriverUp5 minutes

Page 4: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Why are we here today?

The GoalEquip each of you to represent and sell DriverUp at NADA.

The Takeaway➔ How to set up a dealer account➔ How to add a vehicle➔ How to launch a dealer storefront➔ 4 keys you need to know

Page 5: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

What is

Online marketplace (list, sell, finance, buy, and invest)

Online platform providing automotive financing for dealers and their customers

Page 6: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Who is DriverUp for?

Dealers Buyers Investors

Page 7: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

How it works

Buyer enters info. Buyers can enter their credit information directly into the online DriverUp system.

Get a quick decision. The application is priced and decisioned within minutes. Dealers will be able to see the decision terms directly in their dashboards.

Close the deal. The Dealer can then notify the buyer of the terms and close the transaction as he/she normally would.

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Page 8: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

We’ll Focus on Dealers & Buyers

Page 9: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Dealer Homepage

Page 10: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Buyer Homepage

Page 11: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

What need does DriverUp fill?5 minutes

Page 12: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

TRUTH: The current system can be improved

Dealers are busy, stressed out, and tired of chasing leads.

They work around the clock responding to leads, often to the detriment of their personal lives.

They pay $250 on average per lead, and up to $400 for pre-qualified, “hot” leads.

For every car sale, dealership employees handle the credit applications, paperwork, trade-ins, title work, disclosures, and more.

DEALERS

Page 13: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Dealership perceptionsTraditional views of car dealerships are unfavorable.

The rise of online shoppingPeople are increasingly comfortable shopping online.

Tough competitionSeveral aggressive online car-shopping platforms have entered the market.

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In 2014, only 58% of car buyers test-drove before purchasing a vehicle. - Edmunds

In 2015, 72% of shoppers surveyed would want to complete the credit application and financing paperwork online to avoid spending more time at the dealership. - Autotrader

DEALER CHALLENGES

Page 14: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive
Page 15: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive
Page 16: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive
Page 17: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

TRUTH: Auto dealers may be faced with online competition, but they aren’t going anywhere.

“The average number of new-vehicle sales per U.S. dealership rose 4.8% in 2015 to 966 units, the fourth consecutive annual record”

In 2015, a record-breaking 17.47 million new vehicles were sold in the USA: a 5.7% increase over 2014

- Automotive News

Page 18: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

DriverUp loves Dealers & Buyers

Page 19: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

DriverUp recognizes the important role dealers play in the auto finance process. That’s why we’re partnering with dealerships to provide an effortless auto lending experience for dealers and buyers.

Page 20: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

We built a system to streamline the process and drive qualified customers directly to dealers – for free.

Page 21: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

The DriverUp Product5 minutes

Page 22: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

What we’ll cover:

1. Dealership account setup

2. Launching a Dealer storefront

3. Adding a vehicle

Page 23: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Dealership account setup

Page 24: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

A Dealer enters personal information to sign up their dealership.

SCREEN

Account Setup

Page 25: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

The Dealer receives sign-up confirmation message after submitting.

SCREEN

Account Setup

Page 26: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

The Dealer receives a confirmation email from DriverUp.

SCREEN

Account Setup

Page 27: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

After DriverUp reviews and accepts the Dealer application, an acceptance email is sent.

SCREEN

Account Setup

Page 28: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Once a Dealer signs into his account, he can go to the Team tab – to manage his storefronts or add teammates.

SCREEN

Account Setup

Page 29: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

To invite new teammates, the Dealer can enter the email addresses of his or her teammates.

SCREEN

Account Setup

Page 30: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

The Dealer can remove team members in settings.

SCREEN

Account Setup

Page 31: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Invitation emails will be sent toteam members.

SCREEN

Account Setup

Page 32: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Dealership account setup - BENEFITS

Enter only the necessary information

Join a verified network of DriverUp Dealers

Collaborate with team members

Page 33: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Launching dealer storefront

Page 34: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

A Dealer can showcase the offerings and services of the dealership here.

SCREEN

Storefront

Page 35: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

That’s it! Are you ready to make your storefront public?

BOTTOM COPY

Suggested information where Dealers can share more.

SCREEN

Storefront

Page 36: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Launching dealer storefronts - BENEFITS

Beautifully showcase the best highlights of dealership offerings and services

Quickly specify the essentials, or take time to go into more detail

Page 37: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Adding vehicle

Page 38: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

A Dealer can add as many vehicles as he or she wants.

SCREEN

Add Vehicles

Page 39: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

By simply entering the VIN number on the ‘Edit Vehicle’ page, essential information about the vehicle will get pre-populated. A Dealer can then set the listing photo and specify additional important details.

SCREEN

Add a Vehicle

Page 40: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Adding Vehicle - BENEFITS

Specify the vehicle’s VIN # and the rest of the essential information will automatically populate

Quickly edit vehicle listings, or add a new one

Know the status of your entire inventory

Page 41: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Why DriverUp is a hero for dealers5 minutes

Page 42: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

DriverUp helps dealers connect with more customers.

Page 43: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

SELLING POINT - One

Free, qualified leads. DriverUp provides Dealers with qualified leads free of charge – these are motivated buyers, who have been approved on vehicles in the Dealer’s inventory.

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Dealer Advantage:Free leads

Buyer Advantage: Competitive loan deals

Page 44: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

SELLING POINT - Two

Simplified finance process.DriverUp streamlines the auto finance process for buyers and for dealers. DriverUp’s online consumer credit application simplifies and speeds up the financing process.

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Dealer Advantage: Driver stips obtained upfront

Buyer Advantage: Quick decision turnaround

Page 45: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

SELLING POINT - Three

Faster, smoother listing.With DriverUp, Dealers can list as many or as few vehicles as they’d like – and list them for free.

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Dealer Advantage: Enter the VIN to automatically obtain all necessary vehicle information

Buyer Advantage: Get a snapshot of vehicle highlights

Page 46: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

SELLING POINT - Four

Stips up front.DriverUp facilitates the collection of verification documents from loan applicants, saving dealers a lot of time, hence speeding up the funding process.

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Dealer Advantage: No need to chase buyers for stips

Buyer Advantage: Easy and quick uploads

Page 47: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Selling Points - SUMMARY

Free, qualified leads

Simplified finance process

Faster, smoother listing

Stips upfront

Page 48: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Time for Q&A15 minutes

Page 49: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Frequently Asked Questions

Denied application? What happens when a buyer application is denied?

Sierra versus non-Sierra dealers. Can we get a non-Sierra dealer up and running on DriverUp?

What’s the catch? DriverUp’s profit comes from the auto loans; the perks for dealers are 100% free.

Page 50: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Audience Questions

Page 51: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Next Steps

Page 52: DriverUp 101 · Traditional views of car dealerships are unfavorable. The rise of online shopping People are increasingly comfortable shopping online. Tough competition Several aggressive

Thank you!– DriverUp & Human Design