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Driver Performance Feedback(“How’s My Driving?”)
The key to improving productivity and safety results
Did You Know?
Litigation
Investigations
Employee Injuries
Down Time
Lost Customer
s
There are many crash related costs beyond what your insurance covers
Out of Pocket Costs
• Uninsured costs are estimated to range from 4 to 7 times the actual settlement– These costs come out of a company’s
profits unless they are specifically budgeted
– Down time, customer upset, employee morale and investigations add up quickly
Any reduction in crashes will save a lot of money for your company
These crashes are unusually expensive and can lead to lawsuits or criminal charges
Some Crashes Cost More…
• Rear End Collisions
• Merging/Passing Collisions
• Intersection Collisions
• “Speed-Aggravated” Collisions (fatalities)
You need an Early Warning System to spot behaviors before crashes happen
Key Behaviors tied to Costly Crashes
• Tailgating
• Improper lane changes
• Running red lights or stop signs
• Traveling too fast for conditions
Decals = Early Warning System
• Risk taking behavior leads to accidents; so
• If you identify risk taking behaviors, and
• Take action to assist drivers, then
• Crash rates will go down
Its is about helping drivers do their best
Attitude Not Ability
• Most commercial vehicle accidents are a result of the driver’s behavior--not ability
• SafetyFirst provides the opportunity to change behavior before it results in a costly accident
• Plain talk with drivers about their performance will make a difference – they’ll recognize it, too
Coaching can improve driver motivation and retention
Here’s how the program works to reduce the number
of crashes
$ and their associated costs $
SafetyFirst
The Program at a Glance• Decals are placed on rear of commercial
vehicles (vans, pickups, delivery trucks, tractor trailers, etc.) that encourage motorists to report risk taking behaviors.
• Calls are checked for accuracy and sent to the fleet for investigation.
• Drivers who need help are coached or trained.
Accidents are avoided – 20%-60% reductions in crash frequency!
A unique vehicle number is used to identify each A unique vehicle number is used to identify each car/truck in the programcar/truck in the program
We say “Safety is My Goal” not “Check Up On Me”We say “Safety is My Goal” not “Check Up On Me”
SafetyFirst’s Call Center
• 24hr, 7 day, 365 days per year
• Staffed by trained professionals
• Screen out “crank calls” or calls without caller identity
Some other programs use voicemail, automated messaging systems or
contracted “tele-marketers”
SafetyFirst Provides:
• Timely, credible information that highlights risk taking by drivers before accidents happen.
• Careful review of each call to ensure credibility – we politely “interrogate” each caller to learn precisely what happened on the road.
Other vendors simply repeat the caller’s allegations without investigation
Immediate Notification SafetyFirst is live on the Internet We provide immediate notification to
companies of incident reports - - either electronically (e-mail), or by fax
SafetyFirst can transmit reports to multiple locations
Detailed Reporting
L o c a t io n O ne L o c a t io n T w o L o c a t ion T h ree
D ivis io n A - 1 D ivis io n A - 2
R e g io n 'A ' R e g io n 'B '
C o rpora teCorporate reports give an overview of performance
Location Reports pinpoint performance
at the source
Regional reports compare the company’s divisions
Division reports allow managers to monitor a variety of locations within their area
Statistically . . .
• 80% of drivers never receive a complaint• 10% will receive one incident report• The remaining 10% of drivers receive two
or more incident reports
Drivers who get multiple complaints are at much higher risk to be in a crash
Reports are Returned
• After discussion with the driver, it is critical that reports are sent back to us
• This enables us to construct your management summary reports and identify drivers who’ve had repeat complaints
Documenting the action taken may help “defend” your commitment to safety
Why the Program Works...• The program singles out drivers who
need the most help from management• The program highlights specific risk
taking behaviors that lead to costly crashes
• Coaching aids/tools are provided to help modify drivers’ behaviors
Drivers pay attention to their performance
SafetyFirst Enables You To:
• Train, as needed, the right drivers at the right time on the right topics
• Select at-risk drivers for follow up Driver Abstracts (MVRs)
• Identify at-risk drivers prior to losses
• Instill accountability while helping drivers to perform their best
Coaching drivers helps lower costs
Cost & Financial Impact• Cost covered by insurer provides:
– Enrollment by SafetyFirst staff– Implementation and support materials– Coaching tools for managers– Accident avoidance fact sheets for drivers– Report Analysis by SafetyFirst– Real time data at website (ad hoc reporting)
Some vendors have hidden costs
Cost & Financial Impact• Six insurance carriers have studied the
financial impact of this type of program• The studies suggest a range of 20% to
40% reduction in frequency• The most recent study also concluded
that vendor selection makes a difference – SafetyFirst scored #1 in all categories: service, savings, etc.
SafetyFirst – Because Results Count
Contact Us for More Information
Contact Paul FarrellDir. Of MarketingSafetyFirst201.816.9200
www.safeteefirst.com & www.oscersystem.com
SafetyFirst – Because Results Count