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© Constant Contact 2016
Change nameSimple Marketing Strategy for Small Business and Nonprofits
Drive New Business with Social Media
GhostPartner.com [email protected]
Email Social Web
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GhostPartner.com [email protected]
GhostPartner.com [email protected]
GhostPartner.com [email protected]
Flipping the funnel: marketing then
© 2017 Constant Contact, Inc
Flipping the funnel: marketing now
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Engagement is the new word-of-mouth
© 2017 Constant Contact, Inc
78% say a company’s
social media posts influence their
purchases
73%are likely to buy
from a brand that responds on social
media
Impact of social media
84%of social media users share to
show their support for a cause
© 2017 Constant Contact, Inc
Your Advantage:
your authentic connection with your audience
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Build and expand relationships
Increase brand awareness
Grow your email list
Use social media to:
© 2017 Constant Contact, Inc
Agenda
1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
2.Create content3. Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
Agenda
1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
2.Create content3. Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Photo Sharing
RecordedVideo
NetworkingLive
Video
B2B, B2C & Non-Profit industries
1 time per day or week
Photos, Videos, Links
© 2017 Constant Contact, Inc
Industries:
What to
Post:
Frequency:Business benefit: Advertisingplatform
Food, Technology, Retail, Household Products, Entertainment
Photos, Links, Videos
© 2017 Constant Contact, Inc
Industries:
What to
Post:
Frequency:
Text limit: 140 characters
5 to 7 times per day
Business benefit: Fastest way to reach your audience, customer service
© 2017 Constant Contact, Inc
Industries:
What to
Post:
Frequency:Business benefit: Establish expertise, network within your industry
Mostly B2B
Studies, Guides, Whitepapers, Testimonials, Videos
3 or more times per week
© 2017 Constant Contact, Inc
Industries:
What to
Post:
Frequency:Business benefit: Provide creative context and visual inspiration to connect with customers
Food, Art, Travel, Fashion
Images, Hashtags, Instagram Video
2-3 times per day
Agenda
1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
2.Create content3. Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Complete Your
Profile & Brand
Agenda
1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
2.Create content3. Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
• Announce your presence
Invite & announce your presence
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
In your email
• Ask them to follow you
• Share benefits
• Include social links
© 2017 Constant Contact, Inc
On your website
• Make it easy
• Post on blogs
Other social sites
• Connect your networks
• Any other social sites used
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Seek out your existing and
target audience
Interact & engage
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Follow like-minded
organizations
Agenda
1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
2.Create content3. Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
Emotional© 2016 Constant Contact, Inc
What makes content shareable?
Engaging VisualUseful© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Images Links Video
© 2017 Constant Contact, Inc
BEFORE AFTER
© 2017 Constant Contact, Inc
Keywords & Hashtags (#)
Social media
© 2017 Constant Contact, Inc
Share your online content
Website
Repurpose your email content
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Share other’s content
Add your own spin!
• Your target audience
• Similar businesses
• Credible sources
© 2017 Constant Contact, Inc
80%valuable,
interestingcontent
Content Matters
20%Promotional
content
Agenda
1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
2.Create content3. Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Because of a social ad…
25% will visit the location or website
14 to 16% will purchase a product or service
© 2017 Constant Contact, Inc
How does it work?
1. Pick a message
2. Define the audience
3. Set your budget
© 2017 Constant Contact, Inc
Constant Contact Facebook Advertising
BONUS: Promote your mailing list
© 2017 Constant Contact, Inc
Social platforms with advertising options
Agenda
a.Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
b.Create contentc. Social media advertisingd.Grow your list
© 2017 Constant Contact, Inc
Email Social Media
73% more customer engagement
57% more new customers
39% more business referrals
=
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Add an emailsign-up link to
your profile
© 2017 Constant Contact, Inc
Add an email sign-up tab to your Facebook
page
© 2017 Constant Contact, Inc
Add an email sign-up link
within the post
Use email metrics to make social decisions
© 2017 Constant Contact, Inc
Agenda
1. Getting Starteda. Step 1: Pick a social media siteb. Step 2: Set-up your networksc. Step 3: Announce your presence
2.Create content3. Social media advertising4.Grow your list
© 2017 Constant Contact, Inc
© 2017 Constant Contact, Inc
Get Started
Pick your platform1.
Start a business profile2.
Make a post3.
© 2017 Constant Contact, Inc
•You really can do this! We’re here to help.
All the marketing tools you need together in one place.
© 2017 Constant Contact, Inc