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Supporting slide deck. The entire recording is available at: http://www.kpipartners.com/webinar-Drive-Insight-From-Unstructured-Data-With-Endeca Abstract: There is significant growth of unstructured data being created by consumers and businesses alike, however unstructured forms of data that can be found in sources such as email, social networks and even health records can make it more difficult to organize, manage and analyze the data. As a result, this has created a need for companies to seek a solution to explore and analyze both structured and unstructured data. What is Unstructured Data? Unstructured data has no pre-defined data model and/or does not fit well into relational tables. Typically, there is no identifiable structure – it is text-heavy and generally in free form text. A few examples of this type of data are email, documents, presentations, web content and social media. Due to the explosion and proliferation of the internet and social media, unstructured data is growing exponentially – and companies are looking for better ways to manage this data. Join experts from Oracle and KPI Partners for this virtual event that will help us all understand how there can be joint analysis complex structured and unstructured data. Our panelists will explore: Common challenges with structured & unstructured data What is Endeca & How does does it fit into the Oracle BI landscape? What does Endeca mean to me as a customer? Customer Case Studies / Success Stories Q&A Guests: Sid Goel, Partner & BI Architect, KPI Partners Rick Turco, VP - Oracle Endeca Information Discovery Rob Dennis, Director - Oracle Endeca Information Discovery Richard Tomlinson, Product Manager - Oracle Endeca Information Discovery
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Contact Us 510.818.9480 | www.kpipartners.com © KPI Partners Inc.
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September 25, 2012
Guests: Sid Goel, Partner & BI Architect, KPI Partners Rick Turco, VP - Oracle Endeca Information Discovery Rob Dennis, Director - Oracle Endeca Richard Tomlinson, Product Manager - Oracle Endeca
Drive Insight From Diverse & Unstructured Data With Endeca
The Challenge of Unstructured Data
2
!! Unstructured data is critical to gaining a complete understanding of business processes.
!! The cost of putting unstructured data into a structured format (i.e. databases) is too high.
!! New questions come up constantly as our business changes.
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Unstructured Data
!! HR: Need to mine employee survey data to get a qualitative view of employee satisfaction.
!! Professional Services: Quick ability to search and categorize resumes to find the right consultant for the right project.
!! Supply Chain: Analyze supplier data which is constantly changing.
!! CRM: Analyze customer comments in my CRM system as well as social media data sources.
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Unstructured Data
Contact Us 510.818.9480 | www.kpipartners.com © KPI Partners Inc.
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Developing Value-Added Decision Support Solutions, Not Just New Technology Deployments
Transform Data Into Insight
About KPI
6
Consulting Services Education & Training Support & Maintenance Pre-Built Solutions
!! Industry Expertise !! Results Driven !! Client Focused !! Innovation !! World Class
About Us
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History
8
!! KPI Partner founded in 2006 !! Founders were members of the Siebel
Analytics management team !! First client was IBM !! Staff built from elite talent sourced from
Oracle & Siebel engineering
History
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!! 2007 - Oracle BI Partner of the Year !! 2008 - Oracle Excellence Award !! 2009 - 200 Successful Deployments !! 2010 - Offshore Operations !! 2011 - Oracle Titan Award !! 2012 – Oracle Excellence Award – Specialized Partner of the Year
Awards & Designations
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!! Oracle BI Foundation Specialization !! Oracle BI Applications Specialization
Awards & Designations
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Oracle North American Titan Award Business Intelligence Applications Solution
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We Work With You To Define Your Vision And Requirements For Success
! Needs Analysis ! Vision Workshop ! Onboarding ! The Engagement ! Offboarding
Consulting Services
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Working Together With Both IT And The Business To Achieve Great Results
Consulting Services
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The video describes the purpose of the KPI Vision Workshop as a meeting of the minds. (1:20)
Clients
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Clients
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http://kpipartners.com/latest-thinking/case-studies/
Latest Thinking
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The Most Comprehensive Source Of BI-Related Thought Leadership On The Internet
Latest Thinking
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!! KPI Partners Blog !! Demonstrations & Presentations !! EBooks !! Video Vault !! Webinar Archive !! White Papers
www.kpipartners.com/latest-thinking
Contact Us
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Contact Us
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Email: [email protected] Web: kpipartners.com/contact KPI World Headquarters 39899 Balentine Drive Suite #375 Newark, CA 94560 Phone: (510) 818-9480
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1 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Discovering Opportunity with Unstructured Analytics
Introduction to Oracle Endeca Information Discovery(OEID) September 25, 2012
2 Copyright © 2012, Oracle and/or its affiliates. All rights reserved.
Agenda !! Introduction to Endeca Information Discovery
!! Example Use Case & Demos
!! Q & A
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 3
Customers
“Why should I pay a checking fee if other banks don’t charge
one?”
Workforce
“She saved the project with strong leadership
& building trust with the customer.”
Dialogues Contain Critical, Untapped Insights
3rd Parties The Public
“Competitive pricing is 15% lower than yours
and they offer discounted shipping.”
“RT @finwiz. Checkout video http://bit.ly/wLe6Y2
Suh-weet!”
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 4
New Insights Drive New Opportunities
Revenue & margin"Operational efficiency."Better partnerships"Product positioning."
•! Revenue & margin"•! Customer retention"•! Brand perception"•! Segmentation and
targeting"
Impact
•! Employee retention"•! Improved
productivity"•! Hiring& Staffing"•! Compensation"
•! Revenue & margin"•! Operational efficiency"•! Better partnerships"•! Product positioning"
•! Public sentiment"•! Trends insight"•! Brand perception"•! Hiring ability"
Customers Workforce
The Public 3rd Parties
“ ”
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 5
90% of the world#s information is unstructured, and it#s growing fast.""Existing solutions are not enough.!!! Only capture structured data."!! Challenging to adapt to unstructured$
sources and diverse types."!! Optimized for clean, organized data,$
not uncertain data quality and value."
Unstructured Data Brings Unique Challenges
structured" unstructured"
10%!2005! 2010! 2015!
Volu
me
of D
ata
Gen
erat
ed!
90%!
Source: IDC 2011"
Social Media"
Content Systems,$Files, Email"
Websites"
Big Data"
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 6
Oracle Endeca Information Discovery"Best platform for Unstructured Analytics"
Endeca Server"Hybrid Search/Analytical Database"
Flexible Data Model"
Extending Business Analytics with Unstructured Data Oracle’s Complete Integrated Analytic Solution
Oracle Business Intelligence"Best platform for integrated ROLAP and MOLAP"
OLTP & ODS"Systems"
Enterprise Applications"(Oracle, SAP, Others)"
Data Warehouse"& Data Marts"
BI Server + Essbase"Common Enterprise"Information Model"
""
3rd Party Data!
Websites! Content Systems,"Files, Email! Social Media!
Unstructured Data"
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 7
Quality Analysis Websites!
NHTSA"Vehicle DW & PQSS Applications!"
Product Sales"Metric: Sale Price!Dimensions: Customer, Product, Dealer, Date!"
Warranty Claims"Metric: Claim Count, Labor Cost, Part Cost!Dimensions: Customer, Product, Part, Dealer, Date!
Supplier Data!Part attributes and sourcing information"
“WHILE DRIVING 45 MPH, THERE WAS AN UNUSUAL INCREASE IN ENGINE RPM AND THE VEHICLE ABNORMALLY ACCELERATED WITHOUT DRIVER INTENT!”
“Owned Toyotas all my life until my Camry accelerated on its own. I’m rethinking my choice ..”
Social Media!Consumer Comments and Sentiment"
Machine Data!Vehicle Diagnostic Data"
Data collected from the on board computer in the car gives insight to the mechanics at the time of incident; Insight to failure mode.
Supplier Parts!Part #! Suplier! "#$%&! '$&(! )(#($*(!
34554d! "#"!$%&'(! )*+!,-./0%&*! 1234! 56764!
507455! ,%&8%!99$! :%.*;%! 253<! =46<46!
Warranty Claims!ClaimID! ProdID! "$+&,'! Date! -.*&,'! '($#(+! "$+&-/*&! 0$1/+-/*&!12324! 506! =4<! 1=34! 1=44! >*-.*&1! ?422! ?=22!12325! 507! =4@! 1=3<! 1@<@! >*-.*&=! ?<@2! ?522! Sales Transactions!
ProdID!Wk! -.*&,'! '$&(! '($#(+! Price!506! =@! 1=44! 1234! >*-.*&1! $35,000!507! =A! 1@<@! 253<! >*-.*&=! $22,000! “Why did our warranty claims
increase by 40% this quarter? What are Camry owners saying?
What are the industry experts saying about our cars?”
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 8
Discovery Application Lifecycle Building applications in days, not months
Structured
Semi-Structured
Unstructured
Diverse and changing information integrated and
enriched via ETL
Automatically unified in Oracle Endeca Server – no predefined
model required Drag-and-drop application
composition in Studio
Iterate
Interactive search, navigation and visualization for
exploration and analysis
Copyright © 2012, Oracle and/or its affiliates. All rights reserved. 9
