DRESS ME UP!

By: Brittany Allen-Robertson

Polka Dot High-Low Dresses!

Target Market:Empowering, virtuous, respectful & influential women leaders in the school community that are fashion savvy and aware of themselves and their identity.

My Customer Profile

Economic Level: middle to upper class Age: 18 to 21 Sex: Females Income level: $6,000-$10,800 Habits: Dinning, entertainment, shopping, and

enjoys being outside Work: Forever 21, H&M, Nordstrom, and Macy’s Shop: Low-middle profile retail establishments Location: San Diego and San Marcos area

The History of Dresses

•Togas & Tunics!•Women wore stolas•Rome & Greece had similar clothing• Natural colored and very thin•Different social classes wore different type of fabrics

http://en.wikipedia.org/wiki/Clothing_in_ancient_Rome#Women.27s_clothing

Ancient Rome

Egyptian Influence

Accessorized with a lot a jewelry

Wide variety of beads, stones and colors

Limited fabric choice due to surrounding environment

Very sexy style of dresses

http://www.helium.com/items/1199233-egyptian-fashion-influence-today

19th Century FranceThe Empress Josephine

1795-1799 This style of dress became very

popular Inspired by neoclassical styles Based off of home décor and

costume design Waistlines were high Silhouette was very sleek

http://doloresmonet.hubpages.com/hub/Fashion-History-Early-19th-Century-Regency-and-Romantic-Styles

Empire/Regency style of Dresses

High waist dress Showing off natural figure Popular for the past 200 years Widely used in fashion Thin fabric, very fine Day dresses-higher neckline Night dresses- lower neckline

Flappers – 1920’s

Loose fitted Straight Worn with stockings Flap to show off their legs Usually worn just below the knee

http://en.wikipedia.org/wiki/Flapper#Appearance

High-Low dresses for fall 2012

My Prediction;

The Fashion Cycle

Rough Graph

Fashion Leader: Saks 5th Avenue

Fashion Mer-chandiser-Nord-

stroms

Discounter-TJ Maxx

Cost 10 8 5

Fabrics 10 10 6

Detail 9 9 6

Colors 10 9 8

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