D.R.E.S. tha BEATNIK Presents…

The World Famous Mic Club

The World Famous Mic Club

For over 12 years, The World Famous Mic Club has attracted international attention for it’s gritty and groundbreaking format. Mic Club has not only toured nationally but internationally with regular treks throughout China. Powered by D.R.E.S. tha Beatnik, The World Famous Mic Club has continued to be one the most sought out event brands in Hip Hop music. The weekly hip-hop battle is known for sharpening the skills of artists, producers and DJs with tournament style competitions Since its inception in 2001, the freestyle MC battle has been the cornerstone of Mic Club, but there's also the Mighty Mighty Beat Down producer battle, the Final Scratch DJ battle, and Crowd Control, which tests performance skills in front of a live audience. The latest addition to the agenda is the MP3 Massacre, which consists of music heads vying to one-up each other by showing off who has the best tracks on their iTunes, Zune or whatever MP3 player they're packing. These won't be original tracks, but a spin through playlists to see which generates the most enthusiastic crowd response. The World Famous Mic Club has proven to be a valued commodity amongst music lovers world wide and has proven it’s staying power into the future.

Who is D.R.E.S. tha Beatnik??

D.R.E.S.' career started at a very young age -- singing, dancing, MCing, and beatboxing. A former dancer for Russell Simmons' Def Comedy Jam & member of The UNIVERSAL ZULU NATION & BEATBOXER ENTERTAINMENT. D.R.E.S. has been in the presence of many industry leaders who have helped him develop his unique style and presence. D.R.E.S. tha BEATnik is founder and C.E.O. of 4Kings Entertainment, an entertainment firm based in Atlanta, GA. He is also a professional master of ceremonies with over 10,000 shows under his belt and whom the Atlanta underground hip-hop massive has called "the Johnny Carson of Atlanta hip-hop.“

Andre Lett p.k.a. “Dres tha Beatnik” is and intentionally renowned event host/ performer/ and event organizer that has made a career of producing creative and anticipated events with artists and corporate brands such as Eminem, Red Bull Energy Drink, New Balance, Showtime, Viacom and its MTV, BET, VH1 subsidiaries, Lionsgate Films, etc. Andre also holds the position of U.S. Senate appointed International Ambassador for Hip Hop to China.

In, 2012, D.R.E.S. has been named Official VJ Host for World Star Hip Hop Canada TV, broadcasting His Unique Brand of Warmth & Astute Knowledge of Hip Hop Culture to the Nation of Canada. As well as Official Tour host for Gentleman Jack's ART BEATS + LYRICS.

The “D.R.E.S. tha Beatnik” Resume

The Creative Loafing Best Of Atlanta 2012 Showcase & 40th Anniversary Celebration:Host - Master of Ceremonies

RED BULL EmSEE: Road to 8 Mile: National Host

MJQ Concourse:Promoter/Host 

A3C Hip-Hop Festival:Host/ Stage Producer

One MusicFest : Host

High Gravity Hip Hop Festival:Event Host/ Music Supervisor

World Star HipHop Canada/World Star Media: VJ/ Host

GENTLEMAN JACK'S SIGNATURE EVENT - ART BEATS + LYRICS. A National travelling Art Exhibition & Music Tour: Host

CREATIVE LOAFING Best Of Atlanta 2002: BEST VOCALIST

SWEET AUBURN GREAT ATLANTA MUSIC AWARDS Winner 2003

ATLANTA UNDERGROUND AWARDS 2003: UNDERGROUND ICON AWARD

CREATIVE LOAFING Best Of Atlanta 2007: BEST CLUB EVENT: 4Kings Ent. MIC CLUB

HIP HOP APPRECIATION AWARDS 2004: Entrepreneur Of The Year

Senate appointed International Ambassador for Hip Hop to China

Smart is the NEW Cool Radio: Creator/Host

How partnering with The World Famous Mic Club Benefits YOU

The World Famous Mic Club has become a loved institution of the Atlanta music scene. Several regional and national brands have taken advantage of the relationship it has with it’s patrons. Brand loyalty is one of the most sought after attributes of any corporation, only attained through diligence and providing an excellent product. Fans

of The World Famous Mic Club have come to expect such excellence and transfer that loyalty to brands that partner with Mic Club. Utilizing the ready built

customer base, partnering corporations

see an incredibly positive impact without

having to do the work. A perfect fit.

The reach of The World Famous Mic Club

Target Groups & Demographics: Ethnicity percentages: 45% Caucasian, 40% African-American, 10% Asian,

5% Latino Annual Income range: $50K+ Annual Income

Independent Patron Age group range: 21-55Individual or Couple Patronage w/ A.I. above 50k+:

30-40%

Brand Sponsorship/Advertising/Vendor

Sponsorship: Tier A $250 per Week:Distribution throughout Southeast Region on All level 1 Printed MediaUnlimited on-sight product placementHourly Visual/Audio Product PlacementWebsite banner hosting on www.miclubation.comEvent Administration for Guests of Sponsor (limited)Product placement on International Podcast for term of Sponsorship Tier B $350 per Week:A (in addition to)Use of www.miclubnation.com Digital Advertising for term of SponsorshipDistribution throughout Southeast Region on All level 2 Printed MediaOn-sight vendor placement kiosk(limited 1 kiosk per package) Tier C $500 per Week:B (in addition to)Customizable services

Monthly Sponsorship Packages AvailableThese packages are customizable to Sponsors needs

Brand Sponsorship/Advertising/Vendor

Advertisers: Tier A Weekly $750:Sponsorship Tier C +Broadcast Radio Product Placement for term of Advertiser agreementCustomizable Product Placement options Tier B monthly $2500:Sponsorship Tier A+ custom

Vendor: Kiosk $100 per Week:1 Kiosk tableAccess to complete event fan-basePodcast announcement on prior podcast with 175,000 listenersDigital media advertisement on www.miclubnation.comVendor provides product for retailHourly announced product placementAdditional $100 provides Broadcast Radio Product Placement prior to event

Brand Sponsorship/Advertising/Vendor

Printed MediaLevel 1 = FlyersLevel 2 = Posters

Email broadcasting – Sponsor message delivered online to Mic Club mailing listApparel – Sponsor logo placement on Mic Club ApparelMedia Advertising – Print, Radio, Viral & Television MediaLogo Placement on our Podcast for the WORLD FAMOUS MIC CLUBProduct Sponsorship – Sponsor does Bar buy-out