Dream… Believe… Inspire… Lead Saturday, May 9 th, 2015 Mesa Convention Center Mesa, AZ Republic Media Republic Media presents

Dream… Believe… Inspire… Lead

Saturday, May 9th, 2015

Mesa Convention CenterMesa, AZ

Republic Media Republic Media presents


Girls World ExpoA Day That Can Change Lives! A Day That Can Change Lives!

Our expo gives girls an opportunity to meet

female business and civic leaders in their

community, hear about their paths to

success, and sample a variety of workshops

and seminars that provide insight, skill and

knowledge—the things that can make their

lives go in a completely new direction.


In addition to meeting female business and civic leaders in their community, girls also have the opportunity to:

•Mingle with their peers in a safe and upbeat atmosphere

•Attend interesting topical seminars

•View an art show

•Listen to music

•Shop in a marketplace that highlights local vendors

•And more…



Our forums explore relevant and important social issues -- such as

bullying, body image, self esteem and relationships -- so girls feel

empowered to confront these matters in their own lives.

Girls World Expo believes that stories have

the power to enable girls to explore,

imagine and dream.



Girls World ExpoA Marketing Opportunity!A Marketing Opportunity!

The Girls World Expo is a unique marketing

opportunity that gives you face-to-face

engagement with local teen and tween girls,

and their parents, in the context of an event

that builds self-esteem, confidence and capability among this

important next generation of young women.


Big Market, Little Access

Tweens and teens aren’t just your current customers, they’re your future!

•20 million tweens and 30 million teenagers in the U.S. •Directly control about $130 billion in annual spend

– Influence about five times that amount in family spending•They buy things…

– 75% of teens would buy a new pair of shoes over 50 MP3 downloads– 63% would choose a new pair of jeans over tickets to a concert– Clothing is largest expenditure at 34%; Entertainment is 2nd at 22%; Food is 3rd at 16%

•Average annual income from jobs, family & gifts…virtually all disposable, spent at their discretion:

– 12-14 year olds = $2,167; 15-17 year olds = $4,023


Marketing Advantages of Girls World Expo

• A positive context for your marketing message– GWE activities promote girls’ self esteem and personal growth

in a safe, secure environment.• Ongoing access

– Your marketing doesn’t stop when the expo ends…you will have unprecedented, ongoing access to the tweens & teens who attend.

• Visible promotion– Extensive pre-event promotion will mention speakers, sponsors,

and Marketplace participants. – GWE is a high-prestige event…you’ll be appearing with other

leading organizations and businesses in the community.


• Reaching thought leaders– Attendees are the doers and leaders in their schools, peer

groups and communities.– They initiate word-of-mouth and online viral marketing that

money can’t buy! – You have the opportunity to speak directly with a concentrated

group of these influencers in your community – girls who play a role everyday in determining not only how their dollars are spent, but what is purchased, worn, read, and done by others.



• Brand loyalties are being created now– The brands and stores they choose now will be the ones they

use into their 20’s and, in many cases, for the rest of their lives.• Gain invaluable marketing intelligence

– Your chance to listen, as well as to speak – ask a few questions and listen as these influencers tell you what they like…and don’t like…about your product, service, organization, or store.

• There is no other marketing opportunity like GWE– The Expo is an experience by, about and for tween and teen girls

which makes it the ideal environment for reaching that demographic.– GWE is a solution with a high ROI because it’s local and it’s targeted.



Sponsorships

There are a variety of sponsorships available to meet the marketing needs and budgets of companies of all sizes, providing an avenue to engage with this audience!

•‘Senior Class’ = Presenting Sponsor•‘Junior Class’ = No Girl Left Behind or Girls of Merit Sponsor•‘Sophomore Class’ = Variety of choices •‘Freshman Class’ = Variety of choices


‘Senior Class’Presenting Sponsor

MEDIA Exposure (Pre-During-Post Girls World Expo)•Logo prominently included in all promotional advertising for the Expo, including print, digital, and any 3rd party sponsors who participate in the promotion of the Girls World Expo. (Value: $60,000)

PRINT•One full-page, full-color, back page ad position inside the Girls World Expo special tabloid section to run on Sunday, May 3, 2015 in all SE Valley zip codes of The Arizona Republic and distributed at GWE as the official program. (Value: $9,500)•Promotional story to run inside the GWE special section with interview of company executive featuring your company’s sponsorship commitment to GWE (Value: $5,000)•Your company logo positioned prominently on the front cover of the GWE special section DIGITAL•500,000 box ad (300x250) impressions with unique link to your site on azcentral.com (Value: $4,000)•Fixed box ad (300x250) on GWE micro-site: www.azcentral.com/girlsworld (Value: $550)•Logo and link on the GWE micro-site (Exhibitor Page) (Value: $350) ARIZONA MIDDAY – CHANNEL 12 TV•(1) 3-5 minute segment interview with company executive on Arizona Midday to broadcast week of May 5 during the GWE 10 – 20 minute segment feature (Value: $1,500)


Presenting Sponsor Investment: $15,500

(Package Value: $85,000)

EXPO Exposure at Girls World Expo•Prominent 40’x10’ exhibitor’s space on Saturday, May 9, 2015 at the Mesa Convention Center, with (4) 6’ tables & (8) chairs (elec/Wi-Fi incl) (Value: $3,085)•Premium placed logo on Expo gift bag and opportunity to include an item inside (Value: $500)•On site PA Announcements promoting your company as the Presenting Sponsorship each hour from Main Stage of the Expo•Featured logo placement as a Presenting Sponsor on event signage at the Expo•25 tickets to event (Value: $250)

‘Senior Class’Presenting Sponsor


MEDIA Exposure (Pre-During-Post Girls World Expo)•Logo included in print promotional advertising for the Girls World Expo. (Value: $35,000) PRINT•One full-page, full-color, premium ad position based on availability inside the Girls World Expo special tabloid section to run on Sunday, May 3, 2015 in all SE Valley zip codes of The Arizona Republic and distributed at GWE as the official program. (Value: $6,100)•Promotional story to run inside the GWE special section with interview of company executive featuring your company’s sponsorship commitment to GWE (Value: $3,000)•Your company logo positioned on the front cover of the GWE special section DIGITAL•300,000 box ad (300x250) impressions with unique link to your company web site on azcentral.com (Value: $2,400)•Fixed box ad (300x250) on GWE micro-site: www.azcentral.com/girlsworld (Value: $550)•Logo and link on the GWE micro-site (Exhibitor Page) (Value: $350)

ARIZONA MIDDAY – CHANNEL 12 TV•(1) 3-5 minute segment interview with company executive on Arizona Midday to broadcast week of May 5 during the GWE 10 – 20 minute segment feature (Value: $1,500)

‘Junior Class’

No Girl Left Behind or Girls of Merit Sponsorship


EXPO Exposure at Girls World Expo•30’x10’ exhibitor’s space at Girls World Expo on Saturday, May 9, 2015 at the Mesa Convention Center to include (3) 6’ tables and (6) chairs (elec/Wi-Fi included) (Value: $2,335)•Logo included on the Girls World Expo gift bag (Value: $250)•Opportunity to include an item in the gift bag (Value: $250)•15 tickets to event (Value: $150)

No Girl Left Behind or Girls of Merit Sponsor

Investment: $10,000 (Package Value: $52,000)

‘Junior Class’

No Girl Left Behind or Girls of Merit Sponsorship


‘Sophomore Class’

Sponsorship ChoicesGIRLS AUTO KNOW

Display a car on site and sponsor a workshop showing young women how tochange a tire, add oil and everything else that they AUTO KNOW!

BRIGHT IDEASGirls Science Contest! Encourage the next generation of scientists as younggirls find their place among thisimportant group of professionals.

HEALTH & WELLNESSYou will have a unique opportunity to provide prevention education and teach girls how to be healthier and happier

with their bodies.

FASHION SHOW SPONSORYour company will join the girls at center stage as they strut their stuff in this year’s top fashions – a show for all girls, byall girls.

ENTERTAINMENT STAGEThroughout the day, the girls will be entertained by local girl groups. Everything from dancing and singing to sports demonstrations.

GIRLS MEAN BUSINESSGirls with the next big idea will submit their business concept to the Board before the Expo.

FINANCE Provide girls with the education they need today for a successful economic future. Help them get a jump on creating good credit.


MEDIA Exposure (Pre-During-Post Girls World Expo)•Logo included in print promotional advertising of the event of the Girls World Expo. (Value: $35,000)

PRINT•One half-page, full-color ad inside the Girls World Expo special tabloid section to run on Sunday, May 3, 2015 in all SE Valley zip codes of The Arizona Republic and distributed at GWE as the official program. (Value: $6,100)

DIGITAL•200,000 box ad (300x250) impressions with unique link to your company web site on azcentral.com (Value: $1,600)•Fixed box ad (300x250) on GWE micro-site: www.azcentral.com/girlsworld (Value: $550)•Logo and link on the Girls World Expo micro-site (Exhibitor Page) (Value: $350) ARIZONA MIDDAY – CHANNEL 12 TV•(1) 3-5 minute segment interview with company executive on Arizona Midday to broadcast week of May 5 during the GWE 10 – 20 minute segment feature (Value: $1,500)

‘Sophomore Class’Sponsorship Choices


‘Sophomore Class’ Sponsorships

Investment: $8,000 (Package Value: $47,000)

EXPO Exposure at Girls World Expo•20’x10’ exhibitor’s space at Girls World Expo on Saturday, May 9, 2015 at the Mesa Convention Center to include (2) 6’ tables and (4) chairs (elec/Wi-Fi included) (Value: $1,585)•Logo included on the Girls World Expo gift bag (Value: $250)•Opportunity to the include an item in the gift bag (Value: $250)•10 tickets to event (Value: $100)

‘Sophomore Class’Sponsorship Choices


‘Freshman Class’Sponsorship Choices

NON-PROFIT BOOTH ANGEL Your company’s sponsorship will enable 10-15 Non-Profit booths to exhibit at the Expo.

COLLEGE & CAREERGirls understand the importance ofattending college. You will be able to provide the knowledge and resources theyneed to make college a reality.

COOKING & HEALTHY EATING Show girls how to be creative & fun in the kitchen while stressing the importance of healthy eating.

GIRLS WORLD OF SPORTS Discuss the important role that sports can play academically and socially.

PAMPER ME LOUNGE Give the girls a day of pampering by offering the latest beauty and relaxation products.

ART GALLERY Girls will be submitting their art to display for all their peers to admire.

CYBER LOUNGE SAFETY Provide girls with the tools and knowledge they need to know to keep themselves safe in Cyber Space.

CHARGE IT STATION As they take pictures and videos of their day, the girls will need to charge their phones. Have them engage with your brand while they charge.


MEDIA Exposure (Pre-During-Post Girls World Expo)

PRINT•One quarter-page, full-color ad inside the Girls World Expo special tabloid section to run on Sunday, May 3, 2015 in all SE Valley zip codes of The Arizona Republic and distributed at the GWE as the official program. (Value: $3,000) DIGITAL•Fixed box ad (300x250) on GWE micro-site: www.azcentral.com/girlsworld (Value: $550)•Logo and link on the GWE micro-site (Exhibitor Page) (Value: $350)

‘Freshman Class’Sponsorships


‘Freshman Class’Sponsorships

EXPO Exposure at Girls World Expo•20’x10’ exhibitor’s space at Girls World Expo on Saturday, May 9, 2015 at the Mesa Convention Center to include (2) 6’ tables and (4) chairs (elec/Wi-Fi included) (Value: $1,585)•Logo included on the Girls World Expo gift bag (Value: $250)•Opportunity to the include an item in the gift bag (Value: $250)•10 tickets to event (Value: $100)

‘Freshman Class’ SponsorshipsInvestment: $3,000

(Package Value: $6,000)


Do you have a customized idea for a sponsorship?

Girls attend seminars about topics important to them – can you capture this audience?

All sponsorships listed may be available for modification into a customized package that meets your needs and budget!

Let’s Build It!Custom Sponsorships


MEDIA Exposure (Pre-During-Post Girls World Expo)

PRINT•Listing with 15 word company description inside the Girls World Expo special tabloid section to run on Sunday, May 3, 2015 in all SE Valley zip codes of The Arizona Republic and distributed at the GWE as the official program. (Value: $300) DIGITAL•Logo and link on the GWE micro-site (Exhibitor Page) (Value: $350)

EXPO Exposure at Girls World Expo•10’x10’ exhibitor’s space at Girls World Expo on Saturday, May 9, 2015 at the Mesa Convention Center to include (1) 6’ tables and (2) chairs (elec/Wi-Fi included) (Value: $1,585)•4 tickets to event (Value: $40)

* Upgraded ad sizes available. Price will be adjusted accordingly.

Booth + Ad Package

Booth + Ad PackageInvestment: $300


Additional Info & SpecsCIRCULATION & DISTRIBUTION: 250,000(Distributed inside The Arizona Republic in all East Valley zip codes east of Hwy 51) DEADLINES: PUBLISHING: Sunday, May 3, 2015SPACE RESERVATION: Friday, March 27, 2015CAMERA READY: Monday, April 13, 2015

SPECS:Full color newspaper tabloid:BACK AND FULL PAGES: 10” X 10” HALF PAGE: •HORIZ. 10” X 4.938”•VERT. 4.938” X 10”QUARTER PAGE: 4.938” X 4.938”

LISTING TO INCLUDE COMPANY NAME, ADDRESS, PHONE, WEB SITE URL AND 15 WORDS OF DESCRIPTIVE COPY(Complimentary ad design available)


Additional Info & SpecsSUBMITTING ARTWORK: Upload files to http://addrop.azcentral.com. Use team code 101, indicate GWE in the catchline and use insertion date of 5/3/15. Please coordinate ad delivery with your Republic Media account executive. Macintosh-based digital formats (no PC files accepted). PREFERRED: .pdf (300 dpi, cmyk)

WE ALSO ACCEPT: InDesign CS3; Illustrator CS3; and/or Photoshop CS3 with all graphics and fonts included and/or embedded. Graphics must be cmyk and saved in .tif, .eps or .pdf format at 300 dpi. Contact your Republic Media sales representative regarding production questions.

Documents

Dream… Believe… Inspire… Lead Saturday, May 9 th, 2015 Mesa Convention Center Mesa, AZ Republic Media Republic Media presents