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University: Transilvania, BrasovFaculty: Economics and Business AdministrationSection: Business Administration
Attitudes, opinions and behaviors of the students from Transilvania
University regarding the Red Gym.
Coordinator:Prof. Univ. Demeter Timeea
Student: Pichiu Dragos-Gabriel
BRASOV2015
Chapter 1 Measure the frequency of going to the red gym.
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1.1 Objectives
Marketing management
questions
Research questions
Research objectives
1.What is students opinion regarding the red gym from Brasov?
1.Do you go to the gym?
2.Have you heard about red gym?
3.How much time do you spend in the gym per week?
4.What would you like to be changed about the gym?
Identify if the transilvania students go to a specific gym.Identify the number of the students that are currently go to this gym.Measure the frequency of going to the red gym.
Identify the level of satisfaction with the gym.
Identify what they dislike at this gym.
2.What they expect from the red gym?
1.Are they satisfied with locker space?2.What kind of season ticket they usually buy?
Identify if they are satisfied with space.Identify what kind of ticket that the students usually buy .
3.What is the students attitude regarding the program of the red gym?
1.Are they satisfied with the program of the gym ?2.What muscle group do they train often?
Identify the satisfaction of students regarding the program.Identify the number of students that work a specific muscle group.
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4.The main characteristic of research population.
1.Which are the main groups depending of various characteristic?
2.Which are the relationship between this characteristic and specific behaviors and attitude?
To classify the students according the age, grander and money that they are willing to spand.To find the relationship between the researched variables and differences between the population group.
1.2 Hypothesis
1.2.1 General hypothesis 1.In general, students would like to go to the gym more
often.2.In general, students would a bigger locker space.3.In general, students would like to see more fitness
equipment in the gym.
1.2.2 Statistical Hypothesis 1. H0:The students, spend in average 5+ hours at the gym
per week.H1:The students, spend in average a different value 15 minutes at the gym per day.
2. H0: At last 60% of the students go to the gym.H1:Less then 60% of the students go to the red gym.
3. H0:At most 50% of the students would be satisfied with the space of gym.
H1:More then 50% of the students are satisfied with the fitness equipment of the gym.
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4. H0:It doesn’t exist a connection between the family income of the student and their decision to go to gym.
H1:It exist a connection between the family income at the student and their decision to go to the gym.
Chapter 22.1 Size of researched population
Because the researched population is any complete group of entities – like people, stores, students, companies – that share some common set of characteristics, I choose for my marketing research to talk about the red gym and the opinions of the students from the Transilvania University and because of that I made the research online the research population is equal with 2000 peoples.
2.2 Sampling
2.2.1 Sample size The sample size is a crucial element of quantitative
marketing research. Identifying the proper sample size is based on statistical theory. Determination of sample size is made according to the population parameters.
The formula for sample size:n= z2 ∙ p ∙ q
E2
z=1,96p=50 Binaryq=50≝(100-p) questions
E=3% or 5%
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n1=1,962 ∙50 ∙50
32 =1067 persons(for an error of 3 % )
n2=1,962 ∙50 ∙ 50
52 =384 persons( for an error of 5%)
2.2.2 Sampling method For my marketing research I use the Cluster sampling method.
An economically efficient sampling technique in which the primary sampling unit is not the individual element in the population but a large cluster of elements. It is often used in marketing research, when a sampling frame is not available. The population is divided in clusters, usually on territorial basis. Some clusters are selected randomly, and all the people belonging to these clusters are included in the sample.
Chapter 3
3.1 Questionnaire
My name is Pichiu Dragos-Gabriel and I represent the Transilvania University, which is conducting a marketing research about following topic: attitudes, opinion and behaviora of the students at Transilvania University regarding the red gym from Brasov. The questioner should take about 2 minutes to compleet. Please make time to answer. Your responses are very important.
Thank you!
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Transylvania University students' opinion about Red Gym
Do you go to the gym?o Noo I used to goo Yes
have you heard about red gym?o Yeso No
How much time do you spend in the gym per week?o 1 houro 2 hourso 3 hourso 5 + hours
What would you like to be changed about the gym?o to hire more instructorso to increase room spaceo to buy more fitness equipment
What muscle group do you train ofteno bicepso backo tricepso legso shoulders
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Assesses your level of evolution in the gym lately
1 2 3 4 5
unsatisfied
very satisfied
How many times do you work arms per week?
1 2 3 4 5 6 7 8 9 10
1 10
Are you satisfied with the program?o Yeso No
Are you happy by the quality of service?o Yeso No
Are you satisfied with locker space?o Yeso No
How old are you?o 18-19o 19-20o 20+
Which is your current weight?o Under 50o 50-60o 60-70o 70+
What is your gender:o Maleo Female
What type of season ticket you have chosen ?
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Ideal time for workout:o 07:00-12:00o 13:00-18:00o 19:00-23:00
You actually are ?o employeeo studento other
3.2 Specifying the type of scale for each question
For the questions 1, 2 and 16 I used the nominal scale, more exactly the dichotomous scale.
For the questions 3,7,9,12,13 and 15 I used the nominal scale with a single response.
For the questions 4,5,8 and 11 I used numerical scale more exactly ordinal scale.
For the question number 10 I used nominal scale with multiple responses.
For the questions 6 and 14 I used open responses questions.
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3.3 Map of links
Chapter 4
4.1 Data analysis4.2 Correlation
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1
2
3
5
4
6
7
9
16
15
14
8
13
12
11
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Statistics
You heard about the red gym?
N Valid 100
Missing 14
Mean 1.00
Std. Error of Mean .000
Std. Deviation .000
Variance .000
You heard about the red gym?
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 100 87.7 100.0 100.0
Missing System 14 12.3
Total 114 100.0
5. Interpretation: All the students who participated at the questionnaire heard about the red gym.
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StatisticsDo you go to the gym?
N Valid 101
Missing 13
Mean .89
Std. Error of Mean .031
Std. Deviation .313
Variance .098
Do you go to the red gym?
Frequency Percent Valid Percent Cumulative Percent
Valid No 11 9.6 10.9 10.9
Yes 90 78.9 89.1 100.0
Total 101 88.6 100.0
Missing System 13 11.4
Total 114 100.0
Interpretation:In percent of 10.9% of students don’t go to the canteen
,but 89.1% students go to the red gym.
Statistics
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How often do you go there?
N Valid 100
Missing 14
Mean 3.30
Std. Error of Mean .135
Std. Deviation 1.352
Variance 1.828
How often do you to workout there?
Frequency Percent Valid Percent
Cumulative
Percent
Valid One or two times per week 20 17.5 20.0 20.0
Three or four times per week 10 8.8 10.0 30.0
One or two times per mount 60 52.6 60.0 90.0
Never 10 8.8 10.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
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Interpretation:20% of the questioned population go to the university
canteen one or two times per week, 10% three or four times per week, 60% one or two times per mount and only 10% don’t go to the canteen.
StatisticsAre you satisfied with location of the gym?
N Valid 100
Missing 14
Mean 3.80
Std. Error of Mean .103
Std. Deviation
1.035
Variance 1.071
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Interpretation:
65% of the questioned population tend to be satisfied or very satisfied with the location of the gym while only 15% of the population is not satisfied with it.
Statistics
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Are you satisfied with the location of the gym?
Frequency Percent Valid Percent Cumulative Percent
Valid 2 15 13.2 15.0 15.0
3 20 17.5 20.0 35.0
4 35 30.7 35.0 70.0
Very satisfied 30 26.3 30.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Are you satisfied with the program of the gym? N Valid 100
Missing 14
Mean
3.00
Std. Error of Mean .105
Std. Deviation 1.054
Variance 1.111
Are you satisfied with the program of the gym?
Frequency Percent Valid Percent Cumulative Percent
Valid 2 40 35.1 40.0 40.0
3 35 30.7 35.0 75.0
4 10 8.8 10.0 85.0
Very satisfied 15 13.2 15.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
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Total 114 100.0
Interpretation:
Only 25% of the questioned persons are satisfied or very satisfied with the program of the canteen while the rest of 75% don’t like the program.
6.
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Statistics
Are you satisfied with the variety of fitness
equipment?N Valid 100
Missing 14
Mean 1.70
Std. Error of Mean .046
Std. Deviation .461
Variance .212
Are you satisfied with the variety of products offered by the red gym?
Frequency Percent Valid Percent
Cumulative
Percent
Valid Yes, always 30 26.3 30.0 30.0
Yes, less at the end of the day
when are few products70 61.4 70.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:In these case the problem is at the end of the day
because 70% of the questioned persons are satisfied with the variety of products less at the end of the day, while the others 30% are satisfied always.
StatisticsHow would you rate the
service provided by the red gym?
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N Valid 100
Missing 14
Mean 3.40
Std. Error of Mean
.092
Std. Deviation .921
Variance .848
How would you rate the service provided by the staff of the gym?
Frequency Percent Valid Percent Cumulative Percent
Valid 2 20 17.5 20.0 20.0
3 30 26.3 30.0 50.0
4 40 35.1 40.0 90.0
Very satisfied 10 8.8 10.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:In this case 50% of questioned persons are
satisfied or very satisfied with the staff of the gym while the other 50% are not satisfied.
Statistics
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How do you assess the size of the locker room?
N
Valid 100
Missing
14
Mean 1.15
Std. Error of Mean .048
Std. Deviation .479
Variance .230
How do you assess the size of the locker room?
Frequency Percent Valid Percent Cumulative Percent
Valid the right size 90 78.9 90.0 90.0
too big 5 4.4 5.0 95.0
too small 5 4.4 5.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:
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Talking about the size of the locker room, 90% of questioned persons think that this have the right size.
StatisticsAre you satisfied with the cleanliness and hygiene of
the gym?Yes, I am satisfied
with everything
related to
cleanliness and
hygiene
I am not satisfied
that the tables are
not clean
I am not satisfied
that sufficient
crockery and cutlery
are not clean Other
N Valid 100 100 100 100
Missing 14 14 14 14
Mean .70 .10 .20 .00
Std. Error of Mean .046 .030 .040 .000
Std. Deviation .461 .302 .402 .000
Variance .212 .091 .162 .000
Yes, I am satisfied with everything related to cleanliness and hygiene
Frequency Percent Valid Percent
Cumulative
Percent
Valid No 30 26.3 30.0 30.0
Yes 70 61.4 70.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
20
I am not satisfied that the mirrors are not clean.
Frequency Percent Valid Percent
Cumulative
Percent
Valid No 80 70.2 80.0 80.0
Yes 20 17.5 20.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:I think that is important that 70% of the
questioned persons are satisfied with the cleanliness and hygiene, while only 10% are not satisfied because the Power devices are not clean and other 20% are not satisfied because the mirrors are not clean.
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I am not satisfied that the Power devices are not clean.
Frequency Percent Valid Percent
Cumulative
Percent
Valid No 90 78.9 90.0 90.0
Yes 10 8.8 10.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Are you satisfied about the waiting time?
Frequency Percent Valid Percent Cumulative Percent
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StatisticsAre you satisfied about the
waiting time?N Valid 100
Missing 14
Mean 2.75
Std. Error of Mean .100
Std. Deviation .999
Variance .997
Percentiles 100 5.00
Valid Not satisfied 10 8.8 10.0 10.0
2 30 26.3 30.0 40.0
3 40 35.1 40.0 80.0
4 15 13.2 15.0 95.0
Very satisfied 5 4.4 5.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:30% of the questioned persons are not satisfied with
the waiting time, and the others are satisfied and very satisfied.
7.
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Statistics
How much money do you spend there?
N Valid 100
Missing 14
Mean 2.00
Std. Error of Mean .045
Std. Deviation .449
Variance .202
Percentiles 100 3.00
How much money do you spend there?
Frequency Percent Valid Percent Cumulative Percent
Valid 5 lei 10 8.8 10.0 10.0
10-15 lei 80 70.2 80.0 90.0
more then 15 lei 10 8.8 10.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:80% of the questioned persons spend at the red gym
10-15 lei on fitness supliments , while only 10% spend 5 lei and 10% more then 15 lei.
StatisticsWould you like to practice another sport there ,like
self-defence?
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N Valid 100
Missing 14
Mean 1.95
Std. Error of Mean .093
Std. Deviation .925
Variance .856
Percentiles 100 3.00
Would you like to practice another sport there ,like self-defence?
Frequency Percent Valid Percent Cumulative Percent
Valid Yes 45 39.5 45.0 45.0
No 15 13.2 15.0 60.0
may be 40 35.1 40.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:85% of the questioned people would like or think
that maybe a great idea to learn how to practice self-defence, only 40% don’t like this idea.
StatisticsWhat age are you?
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N Valid 100
Missing 14
Mean 1.80
Std. Error of Mean .051
Std. Deviation .512
Variance .263
Percentiles 100 3.00
What age are you?
Frequency Percent Valid Percent Cumulative Percent
Valid 19-20 25 21.9 25.0 25.0
21-23 70 61.4 70.0 95.0
23-26 5 4.4 5.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:25% of the questioned persons have 19-20 , 70%
have 21- 23, 5% 23-26.
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Statistics
What is your gender?N Valid 100
Missing 14
Mean 1.75
Std. Error of Mean .044
Std. Deviation .435
Variance .189
Percentiles 100 2.00
What is your gender?
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Frequency Percent Valid Percent Cumulative Percent
Valid Male 25 21.9 25.0 25.0
Female 75 65.8 75.0 100.0
Total 100 87.7 100.0
Missing System 14 12.3
Total 114 100.0
Interpretation:At this marketing research participation was 75%
women and 25% mans.
Conclusions and recommendations
In conclusion the students from the Transilvania university go to the gym and love to practice a sport. They are satisfied with the with the cleanliness and hygiene. But they would like to have variety of products at the end of the day, and they would like to learn how to practice self-defense.My recommendations for this problems are:
-To have a bigger staff for a short waiting time.-The program to start early at 10:00 am.-To bring more fitness supliments at the end of
the day.
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