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Digital Media Group OverviewSony Pictures Technologies

November 2013

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Sony Pictures Technologies Mission Statement

Enable the most creative and cost effective means of supporting SPE’s global business objectives through discovery, negotiation, development and adoption of innovative processes & technologies

Recurring Themes

Business Enablement – collaboration, guidance, value maximization, customer focus, agility, research & development, security

Efficiency – standardization, automation, process improvement, governance

Forward Thinking – transformative, protection of long term asset value, metadata curation & solutions, industry standards

Technology Innovation – improve studio’s operations, enhance the value of studio’s content

Supply Chain Management – cost control, negotiation, quality assurance, benchmarking, vendor management, deal evaluation

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Digital Media Group Overview The Digital Media Group (DMG) develops and maintains asset management and

delivery solutions to support the various business divisions of SPE

Core Function:

Creating innovative solutions, including building and operating the next generation asset management platform for SPE

Operating and enhancing the current platforms that support the business today as the hub of an integrated workflow

Developing and operating new digital asset workflows to support business divisions

Additionally:

Supports numerous digital technology and workflow initiatives within the business divisions as media technology experts

R&D on video processing, watermarking, DRM, automation, etc.

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Core Systems and Scope DMG has three major asset management systems in its portfolio

EAGL (Entertainment Assets Global Library)

Cineshare+

ACORN

Serve as a core hub of asset management services for dozens of business division workflows (traditionally focused on short form content as well as images/photos, audio)

~5,000 users

~4.5 M assets, ~2 PBs of asset data

18 Integrated Systems

Additionally, created web sites and iOS apps to support sales and distribution for TV and HE via “Screening Room Online”

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Dimensions of DMG’s Core What would be the criteria by which we would rank our Customer relation to our Core Focus (DRAFT)?

File size – how does this relate to the cloud? Full quality or lower resolutions?

Archival – taxonomy, storage

Integrated Workflows (APIs, Dev team to support integrations)

Reuse

Risk of data loss is high/preservation (IP)

Near(?) Final Assets

Strength of team; areas of experience

Should we focus only on Marketing workflows? Strong Image tools is a need not met by MCS

Do not focus on Production

Production goes to MCS

Other areas of non-focus to MCS or tools suggested to help the business

How about Production related groups?

Do not focus on direct distribution

Do not take on 3rd Party business

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Importance of Integrated Workflows, Systems

Single source of the truth for assets and their metadata

Ensures the “right” assets are used

Eliminate the duplication of costs from recreating assets

Allow integrating applications to focus on their user experience vs. complexities of asset management and delivery/streaming

Examples include: File export, Sharing, DRM, Video streaming

Business critical part of sales and distribution processes and supply chains

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Looking to the Future Increasing demand for DMG services across all business lines

However, DMG’s current systems limit our ability to consistently provide quick response to all business needs – systems are > 5 years old

Thus, a new platform is being developed by DMG

“Phoenix Project” is a new technology platform that will consolidate all of SPE’s assets and workflows

New, modern technology stack

Adopting Agile processes throughout the organization

Improve response time to business needs and reduce support conflicts/overhead

Strategically leverage other Sony offerings such as Sony Media Cloud Services (MCS)

Result will provide DMG the ability to meet SPE’s business divisional goals well into the future

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Additional Functions (1/2) Digital Architecture Modernization and Strategy

Support SPT’s MediaCentre Initiative

Support WPF in the development of the “Hub” system and its DBB Integration

Digital Asset Workflow Innovation Drive consistency across workflows for asset ingest and identification, including

metadata standardization

Support and drive modernization in the Digital Mastering process

Support WPF in the refinement of digital distribution/fulfillment workflows

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Additional Functions (2/2) Production Backbone

Solution that is integral to efficient digital post-production data exchange for Theatrical and TV content

Develop Services Roadmap to support Post-Production, Mastering

Non-overlapping with MCS

Identify technology and process collaboration opportunities across the studio

Industry Standards and Efforts SMPTE – IMF

ETC – Production in the Cloud

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Appendix

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Graphic of Supported Divisions/Systems

Click to edit Master text styles Second level Third level

Fourth level Fifth level

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EAGL System Quick Facts Launched on October 23, 2007

2,200+ Users

1.4+ million assets / 228 TB

14 TB (23,300 assets) average uploads / month

25 TB (33,000 assets) largest uploads in a month (Mar 2013)

49 TB (55,800 assets) average downloads / month

78 TB (68,200 assets) largest downloads in a month (Sept 2012)

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EAGL’s API Facilitates Studio-wide workflows

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Sony Pictures Television B2B

Screening Room Online

Sony-SRO (Home Ent)

SPT-SRO (SPT)

iOS Apps for SPT, HE

Worldwide Publicity

U.S.

International

Australia

New Zealand

France

Distribution Backbone (DBB)

Sony Pictures Inflight

Non-Theatrical

Repertory

Competitive Release Board

SPT Marketing Sites

Hannibal

GPMS

Magic

SO-NET Japan

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cineSHARE+ Quick Facts Launched in November 2003

1st DMG application; originally designed as replacement for FTP

2,100+ Users, ~50% of users external

1.9 million+ assets / over 1.2 PB

Average uploads / month (for 2013)

52 TB (29,600 assets)

Largest upload in a month (Mar 2013)

71 TB (43,700 assets)

Average downloads / month (for 2013)

80 TB (39,100 assets)

Largest download in a month (Jul 2013)

92 TB (43,300 assets)

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ACORN Quick Facts Launched in 2005

~500 Users; primarily supporting SPHE

950,000+ assets / 18 TB

16,200 average uploads / month in 2013

8,725 average uploads / month in 2012

14,250 assets submitted for “Approval”(last 12 months)

11,105 assets “Delivered to Print”(last 12 months) +39%

10,331 assets exported to SPHE Connect (last 12 months) +88%

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Sony-SRO.com (SPHE, 2011) Post-theatrical (Pre-DVD) features

Integrated with PRISM

Publishing & users handled by DMG

Window-based & role-based security

SPTScreeningRoom.com (2012) Post-air episodics, pilots, pre-DVD features Integrated with GPMS (title info) Role-based security Publishing & user admin handled by SPT

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“Custom SRO” (2013) MS PlayReady® Streaming

Browser-based, branded look & feel

Fast-expiring, single-use password

Forensic (and dynamic visible) watermark

Screening Room iPad App (2013) Full native app (Objective C) Download & offline playback, resume sync MS PlayReady, Aspera download Forensic (and dynamic visible) watermark & remote delete

DRAFTExample: Integrated Content Flow

DMG TechOps SPT

WPF ClientOps

SR iPadEAGLcineSHARE+ SRO Web

SPT