HST 290: Practice of History – U.S. Advertising & Consumer Culture in

the Cold War Era

Dr. Tammy GordonMs. Sue Cody codys@uncw.edu

Your Current Research Skills?How would you rate your current research skills?

StrongSatisfactoryNeeds improvementPoor

What causes you the most anxiety/confusion/frustration?

What are your favorite sources for historical research?

Our plan for the weekReview Research Guide for this course.Explore various finding aids.Learn to identify primary sources.Become familiar with special services.

Interlibrary LoanAsk a librarian

Where to get helpLearning Commons Help Desk

In personTelephoneEmailChatText

By AppointmentContact me directly: codys@uncw.edu

Finding ArticlesHome page Article Search (Integrated search)

Databases A-Z Individual databases

Databases by SubjectQuick Search (Integrated search)Individual databases

Citation Searching

Search tipsAnd, Or, Not

And narrowsOr adds synonyms/relatedNot excludes (use carefully)

Military advertisingMilitary or ?Advertising or?

More Search TipsTruncate for word variations

Advertis* = advertisement, advertisements, advertising

Words anywhere or phrase? Be all you can be vs. “Be all you can be”

Field-specific searchesAdvertising Age in Source

Database ExplorationLibrary Homepage Article Search

America: History & Life

Jstor

Business Source Complete

Working from a known citation• Shyles, Leonard C., and Mark G.

Ross. "Recruitment Rhetoric in Brochures Advertising the All Volunteer Force." Journal Of Applied Communication Research 12, no. 1 (Spring 1984): 34-49.

Does the library have it?What format or location?What online access?

Finding BooksLibrary Catalog

local & UNCP/FSUWorldCat

9,000 libraries / @1.2 billion items

Google Books (@ 12 million / @ 7 million full-text)

Project Gutenberg (@ 33,000 books)

Some databases lead to booksCited directlyBook reviews

Randall Online Catalog:Keyword vs. Subject Searching What’s the difference?What is a useful Subject

Heading for Military advertisingStart with a keyword search,

then look for subjects in the records retrieved.

Keyword/Subject features Keyword

Finds words anywhere in record.

Look at records to see subject headings.

Search lots of terms, word variations

Subject Headings Controlled vocabulary May not be “natural language”

but may find more Hierarchical arrangement

helps narrow topic Searches only the subject field

Suggested Subject HeadingsCheck headings in records you find by keyword

or other searchesUse the LCSH database .In the catalog, search by any segment of a

heading – rotated displaySame terms used in WorldCat

Searching Personal NamesKeyword searches

Either order Try name variations, e.g., initials

Author/Subject Last name first, e.g.

Blass, Bill

Online Catalog linksSubjects for related itemsCall numbers for related items (usually)Library of Congress outline

http://www.loc.gov/catdir/cpso/lcco/lcco.html SuDoc arranges by agencyCover, summary, reviewsLocation mapsExpanding search to UNCCLCAdd to Bag/Add to My Lists

Finding Books – LC Call Nos.Alpha-numericSingle letters before doubleFirst number is a whole numberEverything after the decimal point is a

decimal value.

WorldCatMay find items at Randall that catalog search

didn’t (records enhanced later)Finds items for ILL requests

Rare items not lentRare items may be reprinted & available

Websites included – often w/ free access!

Interlibrary LoanCreate an account/create a new

accountUsername – UNCW domain namePassword – UNCW password

Secondary - PrimaryFor the next session

Complete exercise on databases and catalogFind a relevant secondary source (book or

article) with a bibliography.Review the bibliography to find a primary

source.Copy the page with the primary source

citation.Highlight citation for primary source.Complete exercise form; attach copy; bring to

class.

Next Class

Primary SourcesWhat they areHow to find them

Questions?What will you do when you have questions?

Ask for help – it’s what we do!codys@uncw.edu

kaylorj@uncw.edu

http://library.uncw.edu

HST 290: Practice of History – U.S. Advertising & Consumer Culture in

the Cold War Era

Dr. Tammy GordonMs. Sue Cody

codys@uncw.edu

Primary SourcesDairies, journals, other writings of “players”Eyewitness/Observer accountsMemoirs, autobiographies (written later)Official documents

Laws, treaties, reports, orders, transcripts of proceedings, addresses, etc.

Advertisements (of the time)ImagesMovies!

Primary or Secondary?Scholarly article on the early development of television

advertisingText of the 1965 U.S. Supreme Court opinion on FTC v.

Colgate-Palmolive.An encyclopedia of advertising history.Book compilation of cigarette ads.Collection of transcripts of interviews with ad executives

published in a book.New York Times clothing ads, found in the New York Times

Archive database.Wall Street Journal article about the long tradition of

offensive ads in the U.S.Military recruitment ads, circa 1969.

Chronology of major advertising history events.

Randall Online Catalog & WorldCat

Search general headings, use indexesAdvertising and interviews

Search specific headings or personsBill Blass as author (Blass, Bill)

Look for items not tagged as primary sourcePrimary documents may be included in

secondary sourcesEyewitness authors may not be tagged as

sources

Randall Online Catalog & WorldCat

Standard Subheadings CorrespondenceDiariesInterviewsPersonal narratives*SourcesSee guide for others

Periodicals and NewspapersNew York Times Archive

Readers’ Guide Retrospective

Humanities and Social Sciences Index Retrospective

Official DocumentsLexis Nexis Academic

LegalLexis-Nexis CongressionalHeinOnlineMonthly Catalog of U.S. Government

Publications

Digital CollectionsSee the Research Guide for more!

Bibliographies—Follow the trailBook-length (Reference Collection)Secondary sources (books and journal

articles)Types

Classified (easiest to find primary sources)AlphabeticalFootnotes/Endnotes

What did you find?

Questions?What will you do when you have questions?

Ask for help – it’s what we do!codys@uncw.edu

http://library.uncwil.edu/askref.html