Dr. Soumik Gangopadhyay - Soumik (Current).pdfUndergoing project on “Survey of the Distribution Channel of the Food Products in Kolkata Metropolitan ... Zydus Cadila Healthcare Ltd

Dr. Soumik Gangopadhyay 45/4/3 Swami Vivekananda Road, Howrah, W.B, Pin – 711101, Mobile: +91-9903981505; Email: [email protected]

PROFILE SUMMARY With over 16 years of combined experience in academics and industry, I bring with me a differentiated ability to connect theoretical frameworks with real life business context. Delivered lectures and training session extensively in areas of marketing for management students and working executives. Conducted marketing sessions for senior defense personnel (army, navy, & air force) and several industry practioners. Awarded paper presenter of conference held in Bangkok, Indonesia, Colombo..

KEY SKILLS AND ATTRIBUTES 1. Espouse innovative tool in delivering lectures on wide range of topics such as service marketing, retail marketing, rural marketing, CRM, Healthcare marketing, Sales and distribution mgmt., Strategic product and brand mgmt. 2. Administrative skill in efficiently managing academic departments, collaborate with members of the business community to improve programs, develop design of new courses and curriculum.

EDUCATION & CREDENTIALS Ph.D in Commerce and Management of West Bengal State University, West Bengal.

Title of thesis: “A Study Of Marketing Strategy For Super Speciality Hospitals In Kolkata Treating Lifestyle Diseases”. 2015

Master of Philosophy (Mgmt.) from Vinayaka Missions University 2009 Master of Business Administration from Annamalai University 2004 Bachelor of Pharmacy from Bangalore University, Bangalore, India 1999 Higher secondary from WBBSE Board (Class XII science) 1992 Matriculation from WBBSE Board 1990

COMPUTER PROFICIENCY

Microsoft Office-2000 (MS-Word, MS-Excel, MS-Power-Point), SPSS Ver.17, STATA 12.

AREAS OF SUBJECT SPECIALIZATION HOSPITAL MGMT. and MARKETING

TRAINING ASSIGNMENTS AND CONSULTANCY: As resource person successfully delivered training sessions on customer handling staffs and doctors of a

time tested Calcutta based Cancer hospital in December 2010 (Total 5 hrs.) conducted by ELILILY-Ranbaxy & Company (India).

Resource person on students need and professional outlook at Chaitanyadeb College of commerce, Habra in Sep‟12. Conducted workshop on “Effective method of attending patient of modern hospital” in Jan‟14. Designed a project on “Development of ecotourism with augmentation of traditional medical plants in the

natural source from Tripura forest” for Govt. of Tripura and BITR in 2014. Trained senior defense personnel for refresher’s course in Marketing and Retail Management. Undergoing project on “Survey of the Distribution Channel of the Food Products in Kolkata Metropolitan

Area and Identify New Opportunities” as project Analyst of ILEAD & Food Processing Industries and Horticulture Dept., Govt. of West Bengal.

TEACHING

Part time: Successfully conducted classes for M.Com & M.B.A (ft) students of Calcutta University, W.B.S.U, Swami Vivekananda College of Mnagement & Tech., Naba Ballygunj Mahavidyalaya and part time M.B.A students of


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Vidyasagar University, Pondicherry University, Sikkim Manipal University and Sr. Indian Defense personal on behalf of IIIM. Appointed paper setter/examiner/OIC/USS of W.B.U.T / W.B.S.U / Pondicherry University. Full time: Institute of Leadership, Entrepreneurship and Development (ILEAD)– Affiliated to WBUT (Govt. of W.B) Head – Department of Media Studies and Faculty (since 6th July’2015) Key responsibilities: Teaching subjects such as Marketing management, Services marketing to BBA, MBA, MSc. Media studies students. Handling administrative responsibilities such as monitoring attendence and academic day to day operations for BMS & MSc., scrutinizing for approval, student related documents, university registration & allied activity, examination cell control etc. Dooard Academy of Technology and Management – Affiliated to WBUT (Govt. of W.B) Head Academics and Assistant Professor (2nd Feb’2014 to 27th Sep’2014) Key responsibilities: Teaching subjects such as Principles of Management, Business Communication, Marketing management to BBA, MBA, BCA & M. Tech students. Handling administrative responsibilities such as monitoring attendence and academic day to day operations, scrutinizing approval related documents & allied activity. International Institute of Management Sciences – Affiliated to WBUT (Full time) Assistant Professor and H.O.D- MBA (Acting) (24th Dec’2011 to 30th Apr’2014) Key responsibilities: Teaching subjects such as marketing management, consumer behaviour, services mktg., health planning, hospital planning to MBA students of WBUT University, W.B, India. Regularly deliver training sessions for students in the areas of sales and marketing. Achievements: 1. Independently took initiative for final & summer placements of MBA students and contributed the placement department to achieve 100% placement. 2. Guided 35 MBA students for their management research projects and assisted them for Summer Internship Programs. Durgapur Society of Management Sciences - Affiliated to WBUT Senior Lecturer (5th Mar’ 2010 to 02nd Dec’2011) Key responsibilities: 1. Taught healthcare management courses to BBA, MHM and BHM(Hospital Mgmt.) students such as Hospital and health system, Medical record science, Health economics, ICPM, Support & Utility service, Quality in healthcare, medical ethics. Ensuring each class contains essential curricular components, has appropriate content and pedagogy, and maintains current market trends. 2. Executed various administrative activities such as student’s administration, admission process, planning for mid-semester & end-semester examination, student’s grievance. 3. Assist Students placement cell for campus placements and summer internships and retention of students. Achievements: Arranged summer internship programs for the BHM students. NSHM College of Management and Technology - Affiliated to WBUT Senior Lecturer, (15th Nov’ 2007 – 03rd ’ 2009) Key responsibilities: 1. Delivered lectures on ICPM, Medical Ethics, Principles of mgmt. to hospital management students. 2. Organized workshops and industrial talks and seminar for students. 3. Coordinated and arranged summer internship program for second year students. Achievements: Students appreciated my overall teaching ability and pedagogy. I have successfully initiated various learning, industrial training program for BHM final year students during placements season, especially after the college timings in the hostels. Achieved hundred percent result in the papers I have taught. Achieved hundred percent result in the papers I have taught. Bengal College of Engineering and Technology – Affiliated to WBUT


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Lecturer, (01st Aug’ 2007 – 15th Nov’ 2007) Key responsibilities: 1. Taught management to hospital management students. 2. Actively involves in the activities such as students affairs & worked as project guide to the students specializing in the field of hospital management. 3. Successfully discharged responsibility of Coordinator- BHM. Achievements: Received a good feedback from the students on teaching pedagogy.

INDUSTRY EXPERIENCE 1. Zydus Cadila Healthcare Ltd. (22nd Nov’ 1999 to 26th Jul’ 2007) Sr. Business Officer Key Responsibilities: Negotiation with dealers on rates, discounts and finalization of terms and conditions for

different merchandise, preparation of payment advice and decision of holding payments with justifications,

visiting doctors and chemists. Formulating headquarter strategies for increased sales opportunity.

2. Cachet Pharmaceticals Ltd. (5th Jun’ 1999 to 26th Nov’ 1999) Trainee Business Officer Key Responsibilities: Negotiation with dealers on rates, discounts and finalization of terms and conditions for

different merchandise, preparation of payment advice and decision of holding payments with justifications,

visiting doctors and chemists. Formulating headquarter strategies for increased sales opportunity.

3. Internship Trainee in Gluconate Healthcare Ltd. (Govt. of W.B), Kolkata: As per the requirement of the University, I have undergone three months (Dec’ 1998 to Feb’ 1999) on-the-job

training. My key responsibilities was to organize and test of pharmaceutical drugs & checking of MIS reports

related to inventories, and dispatch; processing of ointment, capsules & tablets with departmental chemists.

RESEARCH CONTRIBUTION

1. Gangopadhyay S. (2009). “Time Machine – an innovative way of life style management”. SARANSH. Vol. II (I). 24 2. Gangopadhyay S; Chakraborty J.(2009). “Time & Living Machine – Behind Procrastination”. GYANPRATHA(ISSN-0975-0584). Vol. 1(2). 1-6 3. Gangopadhyay S; Siddhanta S. (2010). “Change Of A Changing Trend: Indian Retail Movement- An Analysis Of Private Labels”. Managing Corporate Responsibility and Risk for Synergising Business Practices (ISBN-9788174468192).Excel Books. New Delhi. 321-327. 4. Gangopadhyay S. (2010).“Changing dimension- a journey of Indian hospitals from government to private dominance”. GYANPRATHA(ISSN-0975-0584). Vol. 1(2). 13-18. 5. Gangopadhyay S; Roy R. (2010). “The journey of LIC and its trend of strategic advertisement – a case study”. PRGATI (0974-2018).Vol.II(IV).55-68. 6. Gangopadhyay S. (2011). “Self-Medication – A Menace of Opportunity”. Development Management (ISBN- 9788192420707). Uranus Green Publications Pvt. Ltd., Kolkata. 104-115. 7. Gangopadhyay S. (2012). “Factors Effecting Patient Satisfaction In Private Sector Hospitals: A Case Study Of West Bengal”.Indian Journal of Commerce and Management Studies (ISSN-22511547). Vol.1(3). 29-36. 8. Gangopadhyay, S. (2012).“Motivation of Self-Medication – A behavioural analysis”. International Journal of Management Research and Review (ISSN- 22497196). Vol.2(1). 132-142.


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9. Gangopadhyay S; Bandopadhyay P.(2012). “Hospital Advertising- a myth or reality”. Indian Journal of Marketing (ISSN-09738703). Vol. 42(6). 47-52.

10. Gangopadhyay S. (2012). “Strategic patient oriented outlook of a Dentist : a case study”. v3 Journal of Management. Vol.1 (1). 62-68. 11. Gangopadhyay S; Sur S. (2013). “Choice of Decorative Paints: Recommendation of Interior Designer and Dealers, an Opinion Survey of Berger Paints Limited, Kolkata”. International Centre for Business Research, USA. Vol. 2 (Mar). 8-12. 12. Gangopadhyay S; Bandopadhyay P; Sinha P. (2013).“Need of Training, Let’s listen to The Sales Employees: A Case Study of Berger Paints, Kolkata”. International Letters of Social and Humanistic Sciences (ISSN-23002697).Vol. 5. 10-16. 13. Gangopadhyay S; Upadhyay S.(2014). “Perception of International Patient Regarding The Choice of Hospial Service, A Case Study of Medica Super-specialty Hospital, Kolkata, India”. Inspiring Marketers for Better Future (ISSN: 2279-3038). ICOM-2014 Colombo, Srilanka. 125-36. 14. Gangopadhyay S. (2014). “Negotiating Empowerment:Perception of Private Super-specialty Hospital Patients regarding Lifestyle related diseases – A study of Kolkata, India”. Inspiring Marketers for Better Future (ISSN: 2279-3038). ICOM-2014 Colombo, Srilanka. 137-48. 15. Gangopadhyay S. (2015).‘Practice of Malpractice: The Indian Hospital Industry. Managing Development in Developing Countries, Regal Publications. Delhi. (ISBN-9788184844146).127-140. 16. Gangopadhyay S; Sur S. (2015). Role of Information in Prevention of NCDs: A Study of Patients of Superspeciality Hospitals of Kolkata Regarding The Role of Lifestyle Modification. IIM-A (ISBN-9788192080031). 220-227. 17. Gangopadhyay S; Sarkar A. (2015). “Noncommunicable Diseaes, A Potential Danger Of Indian Health

Disparity: Wait Until Dark”. The Indian Economic Journal. (ISSN- 00194662). Vol(Spl),212-21.

18. Gangopadhyay S. Sarkar A.(2015). “Biodiesel, A Fuel Of Future: A Perceptual Study Of Selective

Industries Of Kolkata”. Uttaranchal Business Review.(ISSN – 2277-1816). Vol(5), 2, 61-68. Edited Book: Gangopadhyay S; Sarkar A.(2014). “Perception of training: Voice of Nonclinical staff of Ruby General Hospital, Kolkata”. Managing Human Resources in Global Era-Prospects & Challenges, Zenon Publishing.Hyderabad. ISBN- 9788192681931.119-131.

CONFERENCE PAPER PRESENTATION:

“Negotiating Empowerment of Painters and Retailers to Design Best Promotional Strategy: A Case Study of Kolkata”

National Conference on “Emerging trends in

Business & Management: Issues & Challenges”

organized by West Bengal State University.

Mar’16

“Noncommunicable Diseaes, A Potential

Danger Of Indian Health Disparity: Wait Until

Dark”

98th Annual Conference of Indian Economic

Association on Growth, Inequality and Human

Development in association with Centre for

Economic & Social Studies, Hyderabad and IPE,

Hyderabad.

Dec’15

“A Study of Marketing Strategy for Super

Specialty Hospitals in Kolkata Treating

lifestyle Diseases”

Pre submission seminar of Dept. of Commerce

and Management, W.B.S.U, Barasat

Jan’15

“Role of Information in Prevention of NCDs:

A Study of Patients of Superspeciality

Hospitals of Kolkata Regarding The Role of

Lifestyle Modification”

6th

International Conference on Marketing by IIM

- Ahmedabad

Jan’15

“Negotiating Empowerment: Perception of 2nd International Conference on Marketing - Feb’14


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Private Super-specialty Hospital Patients

regarding Lifestyle related diseases – A study

of Kolkata,India”

Inspiring marketers for better future at Colombo,

Sri Lanka on 25-26 February, 2014.

“Factors Affecting The Pre Purchase Behavior

of Two Wheeler among Different Section of

Indian Women: An Opinion Survey With

Respect To Kolkata”

International conference on “Innovative ways of

Managing Business in the post globalised Era”

organized by Bharati Vidyapeeth Deemed

University, New Delhi & PHDCC.

Feb’13

“A call of conscience for Practice of

malpractice: The volatile crime in Indian

hospital Industry”

Presented at international conference on

“Contemporary issues in management

development” at Bali (Indonesia) organized by

IIMS & AIS-Newzealand & Universiti

Technologi Mara-Malaysia.

Nov’12

“Patient’s Opinion towards Advertising of

Private Hospitals with Respect to Kolkata: an

Opinion Survey”

2012 Seminar on Global e-healthcare of

Institution of electronics and telecommunication

engineers, Kolkata

Sep’12

“If satisfied, they really come back! – an

analysis of variable factors of patient

satisfaction in Indian private hospital”

Article presented in all India conference on

Emerging issues in Business Studies organized by

IBSA at Durgapur, W.B

Mar’11

“Healthcare budget 2011-12 – impact on

private hospital customer”

Article presented in seminar (UGC Sponsored) of

Vidyasagar University on “Trends in

Contemporary Management Function”

Mar’11

“Self medication – a menace or opportunity” -

an empirical analysis.

Article presented in IIMS international

conference on “Development Management” at

Bangkok (Thailand). The article was awarded as

Third best paper.

Feb’11

“Change of A Changing Trend: Indian Retail

Movement- An Analysis Of Private Labels”.

Third National Conference PrCON-2010 (AICTE

sponsored)

Feb’10

OTHER ACHEIVEMENTS:

• Received GOLD MEDAL (Twice) for outstanding performance in 2004 and 2006 from Cadila Healthcare Ltd. (Zydus Cadila) and also selected as Fast Track Zydan. • Received Third best presentation award at IIMS conference of Bangkok, Thailand in 2011. • Received SESSION’S best paper presentation award at ICOM-2014, Colombo, Srilanka in 2014.

TRAINING PROGRAM ATTENDED AND PARTICIPATED 1. Attended workshop on Self Development, Lateral Thinking, Innovations in teaching-research-curriculum development, Qualitative and quantitative research, organized by several institution of India. 2. Attended and participated in 2-day workshop on ERP-SAP, SUPPLY CHAIN organized by BCET & NSHM, Durgapur in 2007 [2-days each]. 3. Attended Look east economic summit 2012 organized by Indian Chamber of Commerce in 2012 [one day]. 4. Attended a short term course i.e ERP II Ie BIZNESS , conducted jointly by Oracle University & NSHM, Durgapur [2-days]. 5. Attended workshop on Art Culture and Heritage, a Management Perspective organized by Ahmedabad University(6-days residential).

REFERENCES


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1. Prof. (Dr.) Ashok R. Thakur Vice Chanceller Techno University Ex. V.C – W.B.U.T & W.B.S.U Mobile: 9133381649

2. Prof. (Dr.) Soma Sur. Professor & HOD Dept. of Commerce and Management West Bengal State University Mobile: 9433195360

PERSONAL INFORMATION Father’s Name : Mr. Krishna Kumar Gangopadhyay

Date of Birth : 17th September 1974

Marital Status : Married

Languages Known : English, Hindi, Bengali

Correspondence Address: 45/4/3 Swami Vivekananda Road, Howrah, W.B, Pin - 711101

Permanent Address : 45/4/3 Swami Vivekananda Road, Howrah, W.B, Pin - 711101

Contact number : 9903981505 / 9433228552

Email : [email protected]

DR. SOUMIK GANGOPADHYAY

Documents

Dr. Soumik Gangopadhyay - Soumik (Current).pdfUndergoing project on “Survey of the Distribution Channel of the Food Products in Kolkata Metropolitan ... Zydus Cadila Healthcare Ltd