An Introduction to Dragon Rouge

Dragon Rouge is a global design and innovation business. We help businesses and brands to inspire and grow. Using insight, foresight and creativity, we help our clients define strategies, create new products and services and deliver exceptional experiences.

Founded in 1984 in France, we are one of the leading independent worldwide networks.

Today, we are 350 experts who combine local understanding and consumer insights with a strategic vision of global brand management.

Who We Are

© Dragon Rouge

3 © Dragon Rouge

Dragon Rouge in Asia Opened HK office 2010, moved to SH May 2012 350 consultants worldwide in 9 offices Serving global, regional and local clients

Where We Are

We are thought leaders

In branding, innovation and design. We always have a fresh perspective, challenging thinking and having fun along the way.

Sustainability For +15 years, we have become a leader in connecting sustainability and brands, help our clients draw value from what has become an opportunity for better business.

4 © Dragon Rouge

Global Trends Study A bi-annual proprietary report analyzing major social phenomena and their long-lasting consequences on consumer markets and behaviors.

Business is Beautiful Our book looks at the drivers and leaders of Beautiful Business and why every company should strive to be beautiful in everything it does.

Who We work with

5 © Dragon Rouge

What we do

We help businesses across strategy, innovation and design disciplines with insights at the core – because the best results start with deep understanding

> Brand strategy that brings

greater clarity and distinction to value propositions

>  Innovation that takes a fresh approach to markets, customers, and offerings

> Experential design that enhances the relevance and drama of customer experiences

6 © Dragon Rouge

Innovation

-  Positioning -  Personality -  Architecture -  Segmentation -  Brand planning

-  Opportunity definition

-  New products and services

-  Business modeling

-  Customer experiences

-  Trends & trend-casting

Brand Strategy

Experiential Design

-  Visual identity -  Naming and

narrative -  Packaging and

product design -  Service design -  Communications -  Employee engagement

Insight and Foresight

7

Through brand strategy, we ignite businesses and brands

© Dragon Rouge

Brand positioning, employee engagement

Brand strategy, positioning, visual identity

Brand strategy, naming, visual identity

Brand positioning, employee engagement

Brand strategy, brand architecture, identity refresh, visual systems

Brand strategy, naming, visual identity

Through innovation, we help businesses uncover new opportunities and grow

8

Green Technology Market Insight Consumer Insight and Communication Consumer Insight and NPD

Product Innovation

Consumer Insight and NPD Sustainable innovation

© Dragon Rouge

Through experiential design, we create brands and engage consumers

9 © Dragon Rouge

Visual system, shape design Packaging design Shopper navigation, Identity refresh, packaging design

Logo refresh, visual system, packaging design, enhance shelf visibility

Luxury packaging New brand logo, visual system and packaging design

What we believe

In our work with clients over the past 30 years around the world, we have come to recognize that whether incremental or disruptive, innovation and design together are the key to unlocking growth. To this end, our teams always employ a combination of strategic thinking, innovation and experiential design expertise, enabling us to always keep the user at the heart of our approach. This also means we are able to integrate previously disconnected disciplines of a client’s organization including brand management, business and consumer insights, R&D, manufacturing and creative execution across all consumer touchpoints. Only when these disciplines are better integrated can a client consistently uncover dramatic new market opportunities, new forms of value creation and new paths to sustainable growth.

10