Dr. Jai MenonDirector, Bharti Airtel

Group CIO, Bharti Enterprises

Outline

START Bharti Enterprises – A Context

1 - Bold innovative models lend agility

THEMES 2 - Replicability follows

3 - CIO leadership evolves

FINISH Conclusions

Outline

Bharti AirtelIndia & SAARC Region

Telecom SeychellesSeychelles Islands

Jersey AirtelChannel Islands

Bharti TelesoftTelecom Software

Bharti AXA Life InsLife Insurance

Bharti RealtyReal Estate

Indus TowersPassive Infra Sharing

Beetel TeletechComm. and Media Devices

Bharti RetailRetail

Guernsey AirtelChannel Islands

Bharti Wal-MartWholesale Cash and Carry

Bharti AXA Gen InsGeneral Insurance

Bharti InfratelPassive Infra

Bharti AXA Investment Managers

Asset Management

Bharti Del MonteAgricultural Exports

Bharti Learning Sys.Training & Development

TELECOM SERVICES

FINANCIAL SERVICES

RETAIL / WHOLESALE

OTHERS

Our Businesses

Bharti FoundationCSR activities

Our Partners

TELECOM SERVICES

FINANCIAL SERVICES

RETAIL / WHOLESALE

OTHERS

Outline

Bharti Airtel

* As of Mar, 2008

consumerconsumer

mobile broadband televisionDTH and IPTV

businessbusiness

enterprise smb

business parametersbusiness parameters IT parametersIT parametersMar, 2004Mar, 2004 Dec, 2008Dec, 2008

Customers (M) Customers (M) 77 8888

Revenues ($M)Revenues ($M) 1,1131,113 6,752*6,752*

Employees (K)Employees (K) 5.55.5 25.525.5

Call center agents (K)Call center agents (K) 55 2020

CDRsCDRs/day (M)/day (M) 150150 2,7002,700

Mar, 2004Mar, 2004 Dec, 2008Dec, 2008

ServersServers 500500 2,8002,800

Storage (TB)Storage (TB) 125125 2,5002,500

Bandwidth (MBPS)Bandwidth (MBPS) 550550 11,50011,500

IT employeesIT employees 300300 175175

Outsourced employeesOutsourced employees 1515 3,5003,500

Outline

Bharti Airtel

continuous innovationcontinuous innovation

enterprise smbconsumer

continuous expansioncontinuous expansion

ContentApplicationsMessaging

BroadbandBroadbandBroadbandIPIPIPMobileMobileMobile

SatelliteSatelliteSatellite

SDP: SERVICE DELIVERY PLATFORMSDP: SERVICE DELIVERY PLATFORMCommerceAdvertising

User generated

GamingMedia

Community

AIRTEL LIVEAIRTEL LIVE

Web2.0

SriSriLankaLanka

Seychelles

Channel Island – Europe

Sri Lanka - Asia

Jersey and Guernsey Islands

INDIAINDIA••88 Million subscribers88 Million subscribers••Coverage of over 400,000 nonCoverage of over 400,000 non--census towns and villagescensus towns and villages••55% of net adds coming from rural 55% of net adds coming from rural IndiaIndia

SRI LANKASRI LANKA••Launched 2.5g and 3.5g service in Launched 2.5g and 3.5g service in JanJan’’0909••100,000+ customers within 100 100,000+ customers within 100 hours of launchhours of launch••Plan to invest $200M Plan to invest $200M

CHANNEL ISLANDSCHANNEL ISLANDS••Jersey Jersey AirtelAirtel and Guernsey and Guernsey AirtelAirtel ––2G and 3G mobile services 2G and 3G mobile services operationaloperational••Successful launch of MNPSuccessful launch of MNP

Telecom - India

Vodafone•IT outsourced to IBM•60M customers•Present in 22 circles

Idea• IT outsourced to IBM• 38M customers• Commercial operations in

15 service areas

Aircel•IT outsourced to Wipro•15M customers•Operations in over 9 circles

Replicability across industry

consumerconsumer businessbusiness

Bharti Retail

Bharti AXA Bharti Del Monte

Bharti InfratelBharti Teletech

csrcsrBhartiFoundation

Outline

The evolving CIO…

Outline

Principles for further thought…

Thank You