Dr. George Cunia/ Hybridica, inc.Murrells Inlet, SC - 29576

TEL: 315-289-6061hybridworks@gmail.com

WEB STRATEGIST | SOFTWARE DEVELOPER | HCI SPECIALIST

Human-Computer Interaction Research Health Information Systems | M.D. Web-Based Social Network Development Semantic Technologies Web | E-Commerce Strategist Mobile P2P Technologies

CORE COMPETENCIES INCLUDE

Human-Computer Interaction (HCI) - Research & Development

Web Strategy & Development: • Social Network Application Design & Architectures• Wireless Product Development• e-Market & e-Brand Development• eCommerce Technologies & Development

Health Information Systems – M.D. Degree

Social Capital Web-Based Frameworks – Research & Development

Semantic Technologies – Research & Development• Semantic Web• Ontology Frameworks• Metadata• Semantic Targeting• SEO-Search Engine Optimization

Synthetically Intelligent Systems – Research & Development

Peer-to-Peer Mobile Technologies & Product Development

RFID Middleware Research & Development

Software Technology Knowledge Web Technologies:

PHP | Python | Perl | ASP.NET | VRML | Lisp | Javascript Ajax | jQuery | PaperVision | Flash 10 | Silverlight 2.0 | Flex-2• Struts | Log4j | SOAP | DOM | JDOM• XML | XSL | Servlets | JSP• J2EE | Java ME | Distributed file system (Dfs)| File Replication service (FRS)

Databases: MySQL | PostgreSQL | SQLServer2008

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Hybridica, Inc. (2000-Present)WEB STRATEGIST | HEALTH CARE INFORMATION SYSTEMS DEVELOPER | HCI SPECIALIST

Web Analytics – Background (Organic & Inorganic Marketing)SEO: Expert in all aspects of search engine marketing natural search optimization. In depth knowledge of ethical techniques accepted by major search engines Google, Yahoo, MSN, and ASK. Fluid understanding of what changes to websites can affect rankings within the Search Engines for key words.

PPC : Managed paid search marketing campaigns in Google Adwords, Yahoo/Overture & MSN. In-depth understanding of CTR & ROI. Experienced in banner ads & display advertisement along with link & media buying.

Social Media : Extensive background into Social Media and its use in Online Marketing. In-depth knowledge into utilizing the right types of social media for different types of clients and market spaces. Deep understanding with the use of Digg, Reddit, MySpace, de.licio.us, furl, Wikipedia, forums, social comminutes, etc.

Web 2.0: In-depth knowledge and experience of various Web 2.0 technologies and their relationships to Online Marketing strategies, Social Media and Search Marketing. Experience in leveraging Web 2.0 for corporate marketing efforts for projects and websites.

Word of Mouth Marketing : Experience in managing online word of mouth marketing campaigns. Seeding the online communities with creative information about products, services and brands in order for the word to spread.

Comparison Shopping Engines : Created and optimized client product feeds for Shopzilla/Bizrate, Yahoo Shopping, MSN Product Live, Google Product Search (Base/Froogle), mySimon, NexTag, etc.

Web Logs (Blogs): Deep knowledge of search marketing uses of Blogs & RSS Feeds. Strategy for the creation of blogs as well as implementation and launch.

Content Optimization : Expert in content optimization of all types. Thorough understanding of how the new integration of vertical search engines affect on the following content areas:

• Text• News • Images• Video • Audio• Products

Online Reputation & Brand Management : In-depth knowledge of online reputation and brand management by monitoring various outlets such as search engines, blogs, social communities. Expert in optimizing press releases for the web to maximize the exposure for the subject matter of the press release.

Web Analytics : Extensive knowledge of web traffic analytical software such as Ominture, Google Analytics, Core

Web Project Manager-Development Portfolio/Projects (2007 - 2009)

• ORDERARBYS

E-COMMERCE PORTAL: WEB-POS | PICKUP | DELIVERY SYSTEM • Flash/Actionscript 3.0/PHP/MySQL/XML• Proprietary Code – BETA• Patent-Pending # 61/019,304 Interface

• CATERARBYS

E-COMMERCE PORTAL: WEB-POS | CATERING DELIVERY SYSTEM • jQuery/MySQL/XML• Proprietary Code – BETA• Patent-Pending # 61/019,304 Interface

VENUEPORT – Venue CRM & Sales Web-Based Software• (Patent Pending) # 61/035,041• Proprietary Code - Beta• Multiple User Accounts | Features | Settings w/Rights• Environment: jQuery | Javascript | Ajax | MySQL | Flash | PaperVision-3D• Screenshots - (Design Patent Pending)

• http://sd.servedlink.org

NURSING CONSORTIUM EXTRANET - Management/Scheduling Portal• ENVIRONMENT: .NET 3.5| C# |C++ |Ajax|MySQL|Access|Win Com• Ajax.Net 3.5 Web-based application• Multiple School & Agency Accounts | Feature Filled Application• Multiple User Account Settings w/Rights

• http://www.protectiveapparelteam.com

E-COMMERCE ONLINE STORE: eCommerce portal• Protective Wear Division, Syracuse-NY

ENVIRONMENT: HTML | Flash MX | Javascript | XML | ASPCOMPLETION TIME: 3 Months

• http://www.getloaded.ro/

VIDEO-SHARING SOCIAL MEDIA PORTAL• “Youtube type” niche video sharing portal for European Telecom Company• 3 Programmer Team

ENVIRONMENT: Flash | FLV | XML | Javascript | MySQL | Linux-Server• Flash/FLV/XML/Javascript/MySQL/Linux-Server

• http://www.ECR4Kids.com/

EXTRANET & ECOMMERCE - Ajax.Net 3.5 Web-based application• ENVIRONMENT: .NET 3.5| C# |C++ |Ajax|MySQL|Access|Win Com• Multiple Customer & Supplier Accounts | Feature Filled Application• Multiple User Account Settings w/Rights • eCommerce with Dealer-Configured Shopping Cart

• http://www.coynetextileservices.com

COMPANY SITE: New web portal for Coyne Textile Services, Syracuse-NYENVIRONMENT: HTML | Google-Maps API | Flash MX | Javascript | XMLCOMPLETION TIME: 3 months – In progressSPECIAL NOTES: Ongoing

• Content research | updates • Search Engine Optimization {SEO}• Design updates • Coding• B2B e-Learning Environment

• http://www.hybridica.com

COMPANY SITE: Web site development for Hybridica, Inc., Syracuse-NYENVIRONMENT: Flash MX | XMLCOMPLETION TIME: 6 months – in progress

• RFID Client Application for Food Industry

CLIENT & WEB-BASED RIFD NETWORK: Restaurant IndustryENVIRONMENT: dotNET | Access or SQL | Silverlight | Visual StudioCOMPLETION TIME: 10 Months

Software Project Manager Portfolio/Projects(2004-Present)

“ULURT”® Real-Time Automated Personal Alert Tracking, Distribution & Response Knowledge System For Mobile Computing Devices

(Patent Pending)January 2008 – February 2008

• Synthetically Intelligent Agent System via WAN(wide-area-network) & LAN (local-area-network) real-time mobile sensors & metrics data

• Capture events from multiple information sources via agent technology• Identify target users based on their geolocation,role and self-subscription to alerts• Deliver event-alert-interface priorities in real-time to target users• “Must Respond” alerts, “FYI” alerts and others• Track alert response and escalate appropriately• Pre-assign alert channel to specific roles• Enable users to opt-in/opt-out of alerts based on permission and need-to-know• Management tools enabling non-IT personnel to config/update ULURT™• “Inner-Circle” Relationship Emergency Map-Routing Delivery System• One-Click-Respose to Incoming Alert-Event• Text-To-Speech Interface• One-Click-Client-Alert Activation within Close-Relationship-Groups• RANKED in Top 25th PERCENTILE for Top Projects at Google's First

ANDROID CONTEST in 2007

Fig1. MAIN ULURT APPLICATION SCREEN • Map of the current location of the user based on the Location data provided.• The current weather is queried for the current displayed map from the ULURT server and displayed

on the map.• Selected alert is also displayed on the map on its location.

Fig2. EVENT PAGE - ALERT EVENTS ARE DISPLAYED• Latitude/longitude is displayed for each alert• Geocoder will display the Closest location/town of the Alert• Clicking on a alert item will display the alert event icon on the map.

Fig3. ALERT CONFIGURATION SCREEN• Alerts for which user is notified can be selected. • Only selected alerts will be notifed.• Selected data are stored locally based on the ULRUT Shared Preferences feature.

Fig. 4 WEATHER FORCAST• 7 day Weather Forecast is displayed for current ULURT-Geocoder input location.• ULURT server is queried for the weather forecast (minimum and maximum temperature, weather

conditions) for the user current location.• Arbitrary location can be selected on the map from ULURT main screen, to enable ULURT to

display the weather for that specific location.• Latitude/longitude coordinates are displayed via Geocoder input

ARCHITECTURE - FEATURES

ULURT™ Compliance with DoD / Federal Regulations & Guidelines• DITSCAP/DIACAP System Security Authorization Agreement (SSAA)• Navy Marine Corps Intranet (NMCI) Certification• DoD security standard - Common Access Card (CAC) & Password policies compliance (CSC-STD-

002-85)• Compatibility with DISA Windows Gold Disk• Section 508 and JAWS (Job Access With Speech) compliant software for personnel with special needs• Compliance with UFC 4-021-01 and UFC 4-010-10 (as applicable)• CAP (Common Alerting Protocol) compliant, supporting emergency management interoperability

guidelines

ULURT™ Network Alerting:• Web-based alert publishing, accessible from multiple networked locations• Audio-visual alerts to all wired or wireless networked computing devices within average of 45

seconds• Presence-sensing delivery - event-alerts aer stored when user is offline and delivered when online• Event-Alert targeting via distribution lists (rosters) to Close-Relationship-Groups• Tracking & reporting of event-alert delivery and responses per each event-alert and recipient• One-Click-Response to Incoming event-alert & One-Click-Client-Button Activation of event-alert

originating from within a Close-Realtionship-Peer-Group...ULURT Mobile-• User, delivering the event-alert to the pre-defined contacts within a users Close-Relationship-Peer-

Group via peer/server or peer/peer connectivity• Library of standard Federal and DoD compliant audio-visual signals and scenarios (i.e. FPCON)• Web-based alert management and archive – view, abort, edit, and access alert archive• Section 508 and JAWS compliant desktop alerting software for personnel with special needs

ULURT™ Administration and Architecture• Web-based, Role-based Central Administration, accessible from multiple networked locations• Web-based users and distribution lists management tools, including import and export• Web-based, scalable, open architecture using standard ports and protocols (XML, CAP, SSL..)• Security, communication encryption, authentication and audit support

ULURT™ Environment• Java Bluetooth APIs• Content Handler API• J2ME Web Services Specificatio (JAXP, JAX-RPC)• Trust Services APIs (ADPU, JCRMI, PKI, CRYPTO)• Security (JSSE, JCE, JAAS)• Advanced Graphics & User Interface (Java 2D™, Swing)• Remote-Method-Invocation• JDBC• XML API

HEALTHLOG.MOBI - Mobile Healthcare Integrated Information Systems

(Patent Pending)September 2004 – Present

• Development tools used:o Java o PHPo jQueryo XMLo AJAX

• Modules in development:o Admission | Schedulers | Communicationso WYSIWYG forms | Userconfigo Workbots - Embedded o Surgery | Nursing | Outpatient | Wardso Labs | Pharmacy |Security

• Develop and coordinate strategic and operational plans for implementation of health service information systems

• Lead cross-functional teams to evaluate, plan, implement, support and manage thedeployment of PHR/EMR systems

User - Secure Log In Screen

User – Summary

User - Defined Information/Subscriptions

User - Medication Detail

User-Defined Data/Information Sharing

Physician Interface – Patient Selection

User Lab-Tests

User – Pediatric Chart if User has Children

User – Web-Based eMail Application (encryption keys)

• Covered area : Web-Based | Country-Wide

Title RFID Ground Control Recognition System for Quick-Service-Restaurant & Fast Casual Restaurant Industry - (Patent Pending)

Duration May 2007 - Present

Description

Screenshots

• Microsoft .NET platform | Visual Studio 2005 | Microsoft SQL Server Database• .NET Compact Framework | . NET Framework 2.0 | Mobile Edition• Inventorying assets using a handheld RFID reader and passive RFID asset tags,

Active RFID, Passive RFID, barcodes, and other data collection technologies• Web-based application to integrate with existing Asset Management, Fixed Asset

Accounting, and other back-end systems or operate as a stand-alone system. Real-time asset monitoring and tracking using fixed RFID readers.

• RFID tag-reading, software supports C, C#, Java, COM VB, and COM Jscript. • Number of clients served : 10 • Covered area : Client/Web-POS/Network Environment

Delivery Screen RFID Tracking

Online Orders Tracking

RFID Reader/Antenna Settings

Title IMACAM Imaging/Database Software for Image Capture Duration May 2006 – June 2007

Description

• Screenshots

• Full screen capture• Inputting patient information • HIPPA compliant• Flexible print features including ability to zoom an image & print it• Easy to use stereo optic nerve review and you can save the images as stereo pairs

and print them• Red free, monochrome, negative, orientation tools• Annotation, CD ratio measurement and caliper measurement tools• AV ratio tools

Comments • Number of clients served : 400 • Covered area : Client/Network Environment

Title Open-System Agent-Based e-Commerce System Realizing Price Searches, Negotiation & Combination - (Patent Pending)

Duration May 2007 - Present

Description

Screenshots

• Application Type : Intelligent Agents• Programming Language : Java, J2ME• Database Environment : JDBC, MySQL• Web-based / Client Application• Comprehensive & Open-System agent-based e-commerce system realizing price

searches, negotiations and combination• Adaptability & Intelligence changes strategy according to history of search-depth-

time & purchases• Mobility - based on transfer of negotiation modules and agents

Open Internet System Price Search Query

Open Internet System Price Search / Negotiation Results Tracking

Coyne International Enterprises Corp. (1998-2008)E-COMMERCE STRATEGIST | PROJECT MANAGEMENT - USA & EUROPE

{Coyne is a national industrial laundry company with 32 plants serving 50,000 companies}

Job Responsibilities & Activities:• Manger and update all of Coyne’s E-Commerce B2B and B2C web initiatives• Establish goals, objectives, strategies and budgets for specific markets• Carry out Inorganic (PPC) & Organic Search Engine Placement• Develop eMail marketing campaigns• Provide marketing, merchandising and e-commerce management recommendations• Responsible for identifying sales leads/trends and key contacts and ensuring client satisfaction by

maintaining contact with key decision makers• Strategy analysis, assess information, prepare online tracking reports and suggest solutions• Work directly with clients and Account Managers to help create and identify strategic

opportunities and generate interest in relevant products and services• Formulate a robust E-CRM platform for Coyne’s eLearning series• Analyze and design new features, write new code, maintain existing code, and manage and update

the supporting database and stored procedures• Support customer requests for information and issue resolution• Promote Coyne’s services through multiple online channels of marketing

Mobil Oil Corp. - Plastics Division / MNAS, Inc.(1995-1998)COUNTRY MANAGER – ROMANIA

{Mobil Plastics Europe - Part of Mobil Oil Corporation}

Job Responsibilities & Activities:• Business development in Romania for Mobil Plastics’ European Polypropylene Film Division

(Based in Belgium)• Develop client relationships within the Flexible Packaging & Converting/Printing Markets as well

as Romanian Cigarette/Tobacco Monopoly• Achieved sales of $3.0 million between 1995-1997 • Instrumental in introducing Mobil Plastics Europe into Romanian markets• Complete turnaround of under-performing sales attempts by Mobil’s European sales team between 1990-1994• Set higher expectations and instituted individual team-member accountability resulting in 650%

revenue increase over three years (1995-1998) in Romania

AlfaPress Printing & Publishing Inc. (1990-1995)COUNTRY MANAGER | CO-FOUNDER | MINOR SHAREHOLDER – ROMANIA

Job Responsibilities & Activities:• Start-up business development which focused on building a solid customer base • Business development after the 2nd year focused on larger institutions and companies• As a start-up business, sales grew from $0 in 1990 to $3.5 million by 1994• Withdrew from company to start joint venture with Mobil Plastics – Europe

EDUCATION & LICENSING• Bucharest School Of Medicine – Romania (Graduated 1990)

o Received a Medical Doctor Degree (MD) in General Medicine

REFERENCES• Thomas M. Coyne – CEO/Chairman of Coyne International Enterprises Corp Tel: 1-800-MR-COYNE• Ronald Heath – VP Marketing & Sales at Coyne International Enterprises Corp Tel: 315-475-1626• Shanna McCoy – Executive Staff at Coyne International Enterprises Corp

Tel: 315-475-1626