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C u s t o m I z e > > > O p t I m I z a t I o n Brand (Product) Target Goal Contents (Message) & DPR Media Mix (Channel) DPR strategy <[email protected]>

DPR strategy

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Page 1: DPR strategy

C u s t o m I z e > > > O p t I m I z a t I o n

Brand (Product)

Target

Goal

Contents (Message)

& DPR

Media Mix (Channel)

DPR strategy

<[email protected]>

Page 2: DPR strategy

Short T Long T

Exposure

AD / SP PR

Boom-up

Spread

Relation

DPR

Issue Making

DPR strategy

<[email protected]>