8/22/2019 Downtown Carroll Streetscape Project Sheet

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PROJECT EXPERIENCE

DOWNTOWN CARROLL STREETSCAPE | CARROLL, IOWAClient: City o Carroll, Iowa

Contact: Gerald Clausen, City Manager / 712.792.1000

Conuence was retained to prepare the Carroll Corridor o Commerce Master Plan. The corridor

includes fve miles o Highway 30 which runs through the community and bisects the downtown

area. Highway 30, also known as the Lincoln Highway, was the frst transcontinental hard

suraced road in the US and is identifed as part o the National Highway System.

In an eort to achieve consensus among the community, the planning process was built

upon citizen and stakeholder input. Based upon this input, the ocuses o the Master Planwere the Gateways and Downtown areas. The plan recommended introducing elements and

treatments starting at the gateway edges and building to the Downtown core. A palette o

complimentary materials, urnishings and lighting options was developed which allow portions

o the corridor to reect individual character and specifc needs, while still relating visually to

the corridor as a whole. Pedestrian and vehicular circulation within downtown was reviewed and

recommendations including conversion o one-way streets to two-way trafc were made. The

fnal design was intended to reect the inherent sense o place and pride that the community

o Carroll embodies.

Following the completion o the plan, the City initiated implementation o Phase I to include

the revitalization o fve blocks within the Downtown shopping district. Conuences scope

included additional public involvement, streetscape design, design development drawings, cost

estimation, construction documents and construction observation.

Existing steel canopy structures were removed to reveal store ront windows and architecture

details. Pedestrian scale light fxtures with integrated tenant signs increased store visibility,

created excitement and added color to the downtown. Parking stalls were reconfgured, almost

doubling the parking available along the main corridor o the shopping district. Kiosks located at

the intersections with Highway 30 draw interest to the shopping district. Providing a map o the

downtown shopping district, tenant listings and history o the Lincoln Highway, these kiosk signs

can easily be modifed and updated or seasonal city events. Curvilinear seat walls, decorative

pavers, planter pots and landscaping defne the downtown experience.

Citizens are excited by the results o the project and the positive reactions rom neighboring

cities. Store owners have begun to invest money in acade renovations and colorul awnings.

The City has contracted with Conuence or additional phases o design implementation.

Features Downtown Streetscape + Retail

Revitalization

Community Involvement

District Gateway Elements

Expanded Pedestrian Spaces

Unifed Corridor with Downtown

Core

Recognition/Awards

2007 Merit Award Design:

Iowa ASLA