Downstream DataStudy

Summary ChartsAugust – October 2012

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Agenda

Study Overview

Downstream Data Initiatives

Retailer Partnerships

Challenges & Opinions

Supply Chain Organization

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Study Overview

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Downstream Data Definition

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Company Overview

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Use of Downstream Data

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Respondent Overview

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Agenda

Study Overview

Downstream Data Initiatives

Retailer Partnerships

Challenges & Opinions

Supply Chain Organization

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Types of Downstream Data Used

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Leadership & Funding

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Downstream Data Management

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Where Worked with Downstream Data

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Technologies Used to Help with Downstream Data

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Importance of Integrating Downstream Data to Other Solutions

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How Well Company Uses Downstream Data

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Importance vs. Performance of Using Downstream Data to Improve Processes

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Importance vs. Performance of Using Downstream Data to Improve Processes

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Importance & Performance of Using Downstream Data to Improve Processes

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Agenda

Study Overview

Downstream Data Initiatives

Retailer Partnerships

Challenges & Opinions

Supply Chain Organization

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Percent of US Sales Volume Getting Downstream Data: 2012 vs. 2011

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Expected Change in Percent of US Sales Volume Getting Downstream Data in 2012

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Retailers Providing Downstream Data

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Downstream Data Received from Retailers

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Downstream Data Received from Retailers vs. Clean

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Percent Clean Data Among Data Received from Retailers

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Agenda

Study Overview

Downstream Data Initiatives

Retailer Partnerships

Challenges & Opinions

Supply Chain Organization

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Top 3 Barriers to Using Downstream Data

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Downstream Data Challenges & Issues:Open-Ended

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Future of Demand Signal Management in CPG Industry: Open-Ended

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Best Users of Downstream Data:Open-Ended

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Agenda

Study Overview

Downstream Data Initiatives

Retailer Partnerships

Challenges & Opinions

Supply Chain Organization

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Supply Chain Organization & Leadership

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Functions Reporting Through Supply Chain

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Supply Chain Excellence Definition