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Ignite Social Media
2010 was a rocky year in the social network space and many sites closed their doors including
Propeller.com, and Team Sugar, to name a few. Quite a few others continued their decline into yesterday’s
news as we see more social network users consolidating their social profiles. Undoubtedly, Facebook’s
continued growth worldwide has led to this as it becomes the de facto source for social networking.
We added coverage of the following international social networks this year:
Douban.com
Imvu.com
Kaixin001.com
Mixi.jp
NK.pl
Odnoklassniki.ru
QQ.com
Renren.com
Sonico.com
Tagged.com
Taringa.net
Tumblr.com
Vkontakte.ru
Wer-kennt-wen.de
Weibo.com
Download These Reports in PDF Format
2008 Version - 2009 Version - 2010 Version
2011 Social Network Analysis Methodology:
This year we will be reporting data a little differently, as last year we noticed a trend, specifically Google
Insights for search seeing a large drop in ‘sitename.com’ domain search traffic.
No real clues ever surfaced to why this occurred, therefore we are looking at searches for strictly ‘name’ to
correlate demographic and geographic data. This should give us a larger sampling of data, as users are
much more likely to search for a site’s name then ‘name.com.’ However, with that said, certain networks
such as Tribe.net still needed to utilize the ‘name.com’ variation, since people looking for ‘tribe’ could be
looking for a myriad of things, thus corrupting the data set.
All data continues to come from Google because they have one of the largest data sets on the web. We
continued to use their Google Ad Planner and Google Insight for Search product to pull demographic and
geographic data.
The Top Cities and Top Region reports show proportionate interest levels to the area based on the given
search query.
Ignite Social Media
The Demographic and Geographic reports have Y axis numbers that are percentages out of 100, therefore
if the score is .52 then its 52% of the population.
The Search Traffic reports are based on proportionate search traffic for the given query. It’s on a scale of
100. Therefore if a given month shows the chart near 100 then that is the busiest month for query
searches ever reported in Google during that given time frame.
2011 Social Network Data Sourcing Explanation:
Google Adplanner Data Accuracy Explanation:
http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=96385
How The Data is generated via Adplanner:
http://www.google.com/support/adplanner/bin/answer.py?hl=en&answer=98132
How The Data is generated via Insights for Search:
http://www.google.com/support/insights/bin/topic.py?hl=en&topic=13975
Citing These Sources
If you would like to re-use any of our images or source any of our content in this analysis you are free to
republish it given you link back to this webpage.
Quick Jump:
Badoo.com
Bebo.com
Digg.com
Douban.com
Facebook.com
Fark.com
Flickr.com
Flixster.com
Foursquare.com
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Friendster.com
Gather.com
Habbo.com
Hi5.com
Hyves.nl
Identi.ca
IMVU.com
IndianPad.com
Kaixin001.com
Last.fm
Linkedin.com
Livejournal.com
Meetup.com
Metafilter.com
Mixi.jp
Mixx.com
Multiply.com
MySpace.com
Netlog.com
Newsvine.com
Ning.com
NK.pl
Odnoklassniki.ru
Plaxo.com
Plurk.com
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QQ.com
Reddit.com
Renren.com
Reunion.com
Skyrock.com
Sonico.com
Stumbleupon.com
Tagged.com
Taringa.net
Tribe.net
Tuenti.com
Tumblr.com
Twitter.com
Vkontakte.ru
Wayn.com
Wer-kennt-wen.de
Xanga.com
Yelp.com
YouTube.com
2011 Social Network Analysis Data
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Badoo.com
Badoo Search Traffic
Top Regions for Badoo
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Top Cities for Badoo
Gender Breakdown for Badoo
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Age Breakdown for Badoo
Salary Breakdown for Badoo
Ignite Social Media
Education Breakdown for Badoo
Bebo.com
Bebo Search Traffic
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Top Regions for Bebo
Top Cities for Bebo
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Gender Breakdown for Bebo
Age Breakdown for Bebo
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Salary Breakdown for Bebo
Education Breakdown for Bebo
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Digg.com
Digg Search Traffic
Top Regions for Digg
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Top Cities for Digg
Gender Breakdown for Digg
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Age Breakdown for Digg
Salary Breakdown for Digg
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Education Breakdown for Digg
Douban.com
Douban Search Traffic
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Top Regions for Douban
Top Cities for Douban
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Gender Breakdown for Douban
Age Breakdown for Douban
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Salary Breakdown for Douban
Education Breakdown for Douban
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Facebook.com
Facebook Search Traffic
Top Regions for Facebook
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Top Cities for Facebook
Gender Breakdown for Facebook
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Age Breakdown for Facebook
Salary Breakdown for Facebook
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Education Breakdown for Facebook
Fark.com
Fark Search Traffic
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Top Regions for Fark
Top Cities for Fark
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Gender Breakdown for Fark
Age Breakdown for Fark
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Salary Breakdown for Fark
Education Breakdown for Fark
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Flickr.com
Flickr Search Traffic
Top Regions for Flickr
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Top Cities for Flickr
Gender Breakdown for Flickr
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Age Breakdown for Flickr
Salary Breakdown for Flickr
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Education Breakdown for Flickr
Flixster.com
Flixster Search Traffic
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Top Regions for Flixster
Top Cities for Flixster
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Gender Breakdown for Flixster
Age Breakdown for Flixster
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Salary Breakdown for Flixster
Education Breakdown for Flixster
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Foursquare.com
Foursquare Search Traffic
Top Regions for Foursquare
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Top Cities for Foursquare
Gender Breakdown for Foursquare
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Age Breakdown for Foursquare
Salary Breakdown for Foursquare
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Education Breakdown for Foursquare
Friendster.com
Friendster Search Traffic
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Top Regions for Friendster
Top Cities for Friendster
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Gender Breakdown for Friendster
Age Breakdown for Friendster
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Salary Breakdown for Friendster
Education Breakdown for Friendster
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Gather.com
Gather Search Traffic
Top Regions for Gather
N/A
Top Cities for Gather
N/A
Gender Breakdown for Gather
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Age Breakdown for Gather
Salary Breakdown for Gather
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Education Breakdown for Gather
Habbo.com
Habbo Search Traffic
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Top Regions for Habbo
Top Cities for Habbo
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Gender Breakdown for Habbo
Age Breakdown for Habbo
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Salary Breakdown for Habbo
Education Breakdown for Habbo
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Hi5.com
Hi5 Search Traffic
Top Regions for Hi5
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Top Cities for Hi5
Gender Breakdown for Hi5
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Age Breakdown for Hi5
Salary Breakdown for Hi5
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Education Breakdown for Hi5
Hyves.nl
Hyves.nl Search Traffic
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Top Regions for Hyves.nl
Top Cities for Hyves.nl
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Gender Breakdown for Hyves.nl
Age Breakdown for Hyves.nl
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Salary Breakdown for Hyves.nl
Education Breakdown for Hyves.nl
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Identi.ca
Identi.ca Search Traffic
Top Regions for Identi.ca
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Top Cities for Identi.ca
Gender Breakdown for Identi.ca
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Age Breakdown for Identi.ca
Salary Breakdown for Identi.ca
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Education Breakdown for Identi.ca
IMVU.com
IMVU Search Traffic
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Top Regions for IMVU
Top Cities for IMVU
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Gender Breakdown for IMVU
Age Breakdown for IMVU
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Salary Breakdown for IMVU
Education Breakdown for IMVU
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IndianPad.com
Indian Pad Search Traffic
Top Regions for Indian Pad
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Top Cities for Indian Pad
Gender Breakdown for Indian Pad
N/A
Age Breakdown for Indian Pad
N/A
Salary Breakdown for Indian Pad
N/A
Education Breakdown for Indian Pad
N/A
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Kaixin001.com
Kaixin001 Search Traffic
Top Regions for Kaixin001
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Top Cities for Kaixin001
Gender Breakdown for Kaixin001
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Age Breakdown for Kaixin001
Salary Breakdown for Kaixin001
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Education Breakdown for Kaixin001
Last.fm
Last.fm Search Traffic
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Top Regions for Last.fm
Top Cities for Last.fm
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Gender Breakdown for Last.fm
Age Breakdown for Last.fm
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Salary Breakdown for Last.fm
Education Breakdown for Last.fm
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Linkedin.com
Linkedin Search Traffic
Top Regions for Linkedin
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Top Cities for Linkedin
Gender Breakdown for Linkedin
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Age Breakdown for Linkedin
Salary Breakdown for Linkedin
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Education Breakdown for Linkedin
Livejournal.com
Livejournal Search Traffic
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Top Regions for Livejournal
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Top Cities for Livejournal
Gender Breakdown for Livejournal
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Age Breakdown for Livejournal
Salary Breakdown for Livejournal
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Education Breakdown for Livejournal
Meetup.com
Meetup Search Traffic
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Top Regions for Meetup
Top Cities for Meetup
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Gender Breakdown for Meetup
Age Breakdown for Meetup
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Salary Breakdown for Meetup
Education Breakdown for Meetup
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Metafilter.com
Metafilter Search Traffic
Top Regions for Metafilter
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Top Cities for Metafilter
Gender Breakdown for Metafilter
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Age Breakdown for Metafilter
Salary Breakdown for Metafilter
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Education Breakdown for Metafilter
Mixi.jp
Mixi.jp Search Traffic
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Top Regions for Mixi.jp
Top Cities for Mixi.jp
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Gender Breakdown for Mixi.jp
Age Breakdown for Mixi.jp
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Salary Breakdown for Mixi.jp
Education Breakdown for Mixi.jp
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Mixx.com
Mixx Search Traffic
Top Regions for Mixx
N/A
Top Cities for Mixx
N/A
Gender Breakdown for Mixx
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Age Breakdown for Mixx
Salary Breakdown for Mixx
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Education Breakdown for Mixx
Multiply.com
Multiply Search Traffic
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Top Regions for Multiply
Top Cities for Multiply
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Gender Breakdown for Multiply
Age Breakdown for Multiply
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Salary Breakdown for Multiply
Education Breakdown for Multiply
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Myspace.com
Myspace Search Traffic
Top Regions for Myspace
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Top Cities for Myspace
Gender Breakdown for Myspace
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Age Breakdown for Myspace
Salary Breakdown for Myspace
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Education Breakdown for Myspace
Netlog.com
Netlog Search Traffic
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Top Regions for Netlog
Top Cities for Netlog
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Gender Breakdown for Netlog
Age Breakdown for Netlog
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Salary Breakdown for Netlog
Education Breakdown for Netlog
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Newsvine.com
Newsvine Search Traffic
Top Regions for Newsvine
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Top Cities for Newsvine
Gender Breakdown for Newsvine
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Age Breakdown for Newsvine
Salary Breakdown for Newsvine
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Education Breakdown for Newsvine
Ning.com
Ning Search Traffic
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Top Regions for Ning
Top Cities for Ning
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Gender Breakdown for Ning
Age Breakdown for Ning
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Salary Breakdown for Ning
Education Breakdown for Ning
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NK.pl
NK.pl Search Traffic
Top Regions for NK.pl
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Top Cities for NK.pl
Gender Breakdown for NK.pl
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Age Breakdown for NK.pl
Salary Breakdown for NK.pl
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Education Breakdown for NK.pl
Odnoklassniki.ru
Odnoklassniki Search Traffic
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Top Regions for Odnoklassniki
Top Cities for Odnoklassniki
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Gender Breakdown for Odnoklassniki
Age Breakdown for Odnoklassniki
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Salary Breakdown for Odnoklassniki
Education Breakdown for Odnoklassniki
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Plaxo.com
Plaxo Search Traffic
Top Regions for Plaxo
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Top Cities for Plaxo
Gender Breakdown for Plaxo
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Age Breakdown for Plaxo
Salary Breakdown for Plaxo
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Education Breakdown for Plaxo
Plurk.com
Plurk Search Traffic
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Top Regions for Plurk
Top Cities for Plurk
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Gender Breakdown for Plurk
Age Breakdown for Plurk
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Salary Breakdown for Plurk
Education Breakdown for Plurk
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QQ.com
QQ Search Traffic
Top Regions for QQ
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Top Cities for QQ
Gender Breakdown for QQ
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Age Breakdown for QQ
Salary Breakdown for QQ
Ignite Social Media
Education Breakdown for QQ
Reddit.com
Reddit Search Traffic
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Top Regions for Reddit
Top Cities for Reddit
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Gender Breakdown for Reddit
Age Breakdown for Reddit
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Salary Breakdown for Reddit
Education Breakdown for Reddit
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Renren.com
Renren Search Traffic
Top Regions for Renren
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Top Cities for Renren
Gender Breakdown for Renren
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Age Breakdown for Renren
Salary Breakdown for Renren
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Education Breakdown for Renren
Reunion.com
Reunion Search Traffic
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Top Regions for Reunion
Top Cities for Reunion
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Gender Breakdown for Reunion
Age Breakdown for Reunion
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Salary Breakdown for Reunion
Education Breakdown for Reunion
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Skyrock.com
Skyrock Search Traffic
Top Regions for Skyrock
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Top Cities for Skyrock
Gender Breakdown for Skyrock
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Age Breakdown for Skyrock
Salary Breakdown for Skyrock
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Education Breakdown for Skyrock
Sonico.com
Sonico Search Traffic
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Top Regions for Sonico
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Top Cities for Sonico
Gender Breakdown for Sonico
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Age Breakdown for Sonico
Salary Breakdown for Sonico
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Education Breakdown for Sonico
Stumbleupon.com
Stumbleupon Search Traffic
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Top Regions for Stumbleupon
Top Cities for Stumbleupon
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Gender Breakdown for Stumbleupon
Age Breakdown for Stumbleupon
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Salary Breakdown for Stumbleupon
Education Breakdown for Stumbleupon
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Tagged.com
Tagged Search Traffic
Top Regions for Tagged
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Top Cities for Tagged
Gender Breakdown for Tagged
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Age Breakdown for Tagged
Salary Breakdown for Tagged
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Education Breakdown for Tagged
Taringa.net
Taringa.net Search Traffic
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Top Regions for Taringa.net
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Top Cities for Taringa.net
Gender Breakdown for Taringa.net
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Age Breakdown for Taringa.net
Salary Breakdown for Taringa.net
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Education Breakdown for Taringa.net
Tribe.net
Tribe.net Search Traffic
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Top Regions for Tribe.net
Top Cities for Tribe.net
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Gender Breakdown for Tribe.net
Age Breakdown for Tribe.net
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Salary Breakdown for Tribe.net
Education Breakdown for Tribe.net
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Tuenti.com
Tuenti Search Traffic
Top Regions for Tuenti
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Top Cities for Tuenti
Gender Breakdown for Tuenti
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Age Breakdown for Tuenti
Salary Breakdown for Tuenti
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Education Breakdown for Tuenti
Tumblr.com
Tumblr Search Traffic
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Top Regions for Tumblr
Top Cities for Tumblr
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Gender Breakdown for Tumblr
Age Breakdown for Tumblr
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Salary Breakdown for Tumblr
Education Breakdown for Tumblr
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Twitter.com
Twitter Search Traffic
Top Regions for Twitter
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Top Cities for Twitter
Gender Breakdown for Twitter
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Age Breakdown for Twitter
Salary Breakdown for Twitter
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Education Breakdown for Twitter
Vkontakte.ru
Vkontakte.ru Search Traffic
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Top Regions for Vkontakte.ru
Top Cities for Vkontakte.ru
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Gender Breakdown for Vkontakte.ru
Age Breakdown for Vkontakte.ru
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Salary Breakdown for Vkontakte.ru
Education Breakdown for Vkontakte.ru
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Wayn.com
Wayn Search Traffic
Top Regions for Wayn
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Top Cities for Wayn
Gender Breakdown for Wayn
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Age Breakdown for Wayn
Salary Breakdown for Wayn
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Education Breakdown for Wayn
Weibo.com
Weibo Search Traffic
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Top Regions for Weibo
Top Cities for Weibo
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Gender Breakdown for Weibo
Age Breakdown for Weibo
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Salary Breakdown for Weibo
Education Breakdown for Weibo
Ignite Social Media
Wer-kennt-wen.de
Wer-kennt-wen.de Search Traffic
Top Regions for Wer-kennt-wen.de
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Top Cities for Wer-kennt-wen.de
Gender Breakdown for Wer-kennt-wen.de
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Age Breakdown for Wer-kennt-wen.de
Salary Breakdown for Wer-kennt-wen.de
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Education Breakdown for Wer-kennt-wen.de
Xanga.com
Xanga Search Traffic
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Top Regions for Xanga
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Top Cities for Xanga
Gender Breakdown for Xanga
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Age Breakdown for Xanga
Salary Breakdown for Xanga
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Education Breakdown for Xanga
Yelp.com
Yelp Search Traffic
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Top Regions for Yelp
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Top Cities for Yelp
Gender Breakdown for Yelp
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Age Breakdown for Yelp
Salary Breakdown for Yelp
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Education Breakdown for Yelp
YouTube.com
YouTube Search Traffic
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Top Regions for YouTube
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Top Cities for YouTube
Gender Breakdown for YouTube
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Age Breakdown for YouTube
Salary Breakdown for YouTube
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Education Breakdown for YouTube
