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Welcome
Christian AmadasunProduct Specialist
With the shift to mobile, the way weconsume content has changed
Data from: Reuters Institute - Digital News Reporthttp://www.digitalnewsreport.org/survey/2015/executive-summary-and-key-findings-2015/
2015201420132012
60%
40%
20%
0%GermanyJapan France UK US Denmark
NA
Mobile web is a large part of news consumption
State of the News Media 2015, Pew Research Centerhttp://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
78% of top news sites and apps(2015)
Mobile > DesktopVisitors
20% of top news sites and apps(2015)
Mobile > DesktopTime Spent Per Visit
State of the News Media 2015, Pew Research Centerhttp://www.journalism.org/2015/04/29/state-of-the-news-media-2015/
53%abandon if a
site takes > 3 secto load
1 out of 2 people
expect a pageto load in < 2 sec
88%are less likely
to return if theyhave a bad UX
Consumers Have High Expectations On Mobile
77%Of mobile sites take longer than 10 sec to load
19 seconds is the average load time for
mobile sites on 3G networks
1.49MBAverage size of page payload
The mobile web experience often fails to meet consumer expectations
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contentbazaar.co/20160314/pi-way
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SlowLoading
Non-ResponsiveContent
ContentShifting
Consumers are frustrated about their mobile web experience
We need a more sustainable model thats...
Fast Easy to implement
Embraces the open web
Enables monetization
Accelerated Mobile Pages Project
Introducing ...
Ads Content Access
FormatAnalytics
Google is collaborating with the publisher ecosystem
Publishers
Vendors
Platforms
Collaborators
Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG
10x4xLess DataFaster
01010101100100111001010010100110
AMP elevates the performance baseline for everyone
Average Mobile Site
Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG
Hand-Tuned Site
Average Mobile Site
Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG
Hand-Tuned Site
Average Mobile Site
Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG
AMP
Hand-Tuned Site
Average Mobile Site
Image: https://en.wikipedia.org/wiki/Auto_racing#/media/File:Three-wide_multiple_row_back.JPG
All AMPs
What is AMP?
HTML5(AMP-HTML)
JavaScript(AMP JS Library)
CSS3(Custom styling)
Caching(AMP Cache)
AMP supports all kinds of static content and verticals
Recipes E-commerce Lyrics, media knowledge
Sports Social news aggregation How-to
Gaming
Multiple Google canvasses support AMPTop stories carousel in Search Select rich cards in Search Blue links In SearchNews and Weather App
Top Ad Networks & Ad Servers Supported
Rich media banners Content recommendationsStatic banners Text ads Video ads
Most industry standard ads are supported
Proprietary + Confidential
90% of publishers are experiencing higher CTR
80% of publishers experiencing higher viewability
90%
80%
AMP monetization is on par with non AMP pages
Top Analytics providers
AMP Publishing Flow
AMP-HTML
HTML
AMP Cache
CMS
Ad revenue and analytics
Publishers depicted are examples for illustrative purposes Platforms depicted
are examples for illustrative purposes
Link Tags
How to implement AMP
1. CMS integrations e.g WordPress and Drupal plugins2. Develop your own custom integrations3. Leverage 3P vendors like Ezoic
AMP is an open and vibrant ecosystem
60+ ad tech providers 20+ analytics providers 15+ embed types Videos & Social
Publishing and tools support
THANK YOU
