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RESEARCHCASE STUDIES
twitter.com/MarkMcCrindle
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mccrindle.com.au/blog
youtube.com/mccrindleresearch
facebook.com/Mark.McCrindle.Page
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
1. KEY STAKEHOLDER RESEARChparramatta city council strategic planning
This research project for Parramatta City Council conducted research to strengthen Parramatta’s case for
attracting businesses and employees over the next 4 years and its positioning as Sydney’s second CBD.
1
quantitative survey - employees qualitative interviews - employers
2 3
qualitative focus groups - employees Comprehensive analysis report
4
presentation & key recommendations
5 6
CLIENT briefing
2. ANNUAL STAKEHOLDER RESEARCH & REVIEWCOMPASSION AUSTRALIA
We conduct yearly research projects for Compassion Australia across several di�erent areas such as corpo-
rate giving & philanthropy, stakeholder engagement, child sponsorship and church partnerships. Research
projects conducted with Compassion have included scoping research analysis, quantitative analysis, national
in-depth phone interviews and focus groups.
quantitative analysis
phone interviews focus groups
scoping research analysis
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
3. CONTEXTUAL ANALYSIS & FUTURE FORECASTSNEWCASTLE CITY COUNCIL
The Future City Project is a 20 year vision for Newcastle City and we conducted extensive scoping research
of key demographic and financial indicators, with trends forecasting based on ABS statistics.
Our company principal, Mark McCrindle addressed the strategic planning day, discussing the big shifts
across the City Council area and the implications for 20 years’ time.
1
statistical analysis andtrends forecasting
facilitate strategic planning day
2
3
extensive scoping research (abs)
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
4. COMPREHENSIVE INDUSTRY-WIDE RESEARCHTHE MCCRINDLE BAYNES VILLAGES CENSUS
The McCrindle Baynes Villages Census Report is a biennial, comprehensive research project, involving the
world’s largest national quantitative census of retirement village residents combined with qualitative focus
groups of non-residents and demographic analysis of the target cohort. This longitudinal research project
involved:
1
2
357 question pen and papersurvey deployed to 181 villagesmanaged by 7 operators.
Australia’s largest survey ofretirement village residents.
6 focus groups: Sydney, Perth,NSW Central Coast
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
5. RESEARCH INSTRUMENTS & TOOLSREALESTATE.COM.AU
The Housing A�ordability Sentiment Index (HASI) was a research instrument designed to provide a visual
snapshot of Australians earnings, expenses, and recent a�ordability experience and a�ordability expecta-
tions. This research instrument was informed by and contextualised within a national quantitative survey.
1
research instrument development national quantitative online survey
2 3
comprehensive analysis report post-project briefing
4
ongoing media coverage of hasi
5 6
CLIENT briefing
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
6. PRODUCT ANALYSIS AND MARKET RESEARCH3M
Research was conducted to assess new products as well as potential alternative product designs. The re-
search focused on the first-hand testing of products, as well as perceptions and feedback. Competitor analy-
sis was also included in this project.
1
qualitative focus groups quantitative data collected in-groupthrough keepad voting technology
2 2a
comprehensive analysis report post-project briefing
3 4
CLIENT briefing
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
7. AUDIENCE ENGAGEMENT RESEARCHLOVE NEVER DIES
This project involved testing of branding, show reels, taglines and other related collateral to ensure that
Andrew Lloyd Webber’s Love Never Dies was positioned e�ectively into the Australian market.
1
nation-wide qualitative focus groups
comprehensive presentation toexecutive board
2
3
CLIENT briefing
T +61 2 8824 3422 E [email protected] W mccrindle.com.au
8. MARKET ANALYSIS BRIEFINGNESTLÉ
As part of the planning process, Mark delivered a market analysis and consumer insights session to senior
business and category leaders. This process involved the development of a PowerPoint and infographic
which was provided to the client for ongoing use.
1
demographic analysis research development of infographic
2 3
development of presentation executive presentation
4
provision of visuals
5 6
CLIENT briefing
T +61 2 8824 3422 E [email protected] W mccrindle.com.au