Download a free MPEG-4 Player at Digital Hollywood Broadband March 5, 2001 – San Jose, California Robert Bleidt Director, Product

Download a free MPEG-4 Player atwww.mpeg-4player.com

Digital Hollywood BroadbandMarch 5, 2001 – San Jose, California

Robert Bleidt

Director, Product Management and Business Strategy

MP4Net BusinessPhilips Digital Networks


Ten Minutes to EnlightenmentTen Minutes to Enlightenment

• What is MPEG-4?What is MPEG-4?

• Why Use MPEG-4 - Dispelling some MPEG-4 Why Use MPEG-4 - Dispelling some MPEG-4 MythsMyths

• Using MPEG-4 for ITVUsing MPEG-4 for ITV

• Two Standards for ITV: MPEG-4 and MHPTwo Standards for ITV: MPEG-4 and MHP


What is MPEG-4?What is MPEG-4?• Approved ISO International Approved ISO International

Standard for Interactive Standard for Interactive MultimediaMultimedia– VideoVideo– AudioAudio

• High Quality High Quality • Low-Bitrate Low-Bitrate • SpeechSpeech

– Graphics (BIFS)Graphics (BIFS)• 2D Vector and Bitmap2D Vector and Bitmap• 3D Vector and Bitmap3D Vector and Bitmap

– Scripting Language and Scripting Language and HyperlinksHyperlinks

– Standard Interface to Digital Standard Interface to Digital Rights ManagementRights Management

4MPEG

VIDEO

AU

DIO

GR

AP

HIC

S

LINKS


Why MPEG-4?Why MPEG-4?

• ISO Standard allows interoperability ISO Standard allows interoperability between vendors and across platformsbetween vendors and across platforms– Technology selection made by content Technology selection made by content

distributor instead of streaming technology distributor instead of streaming technology suppliersupplier

– Content encoded on one manufacturer’s Content encoded on one manufacturer’s encoder can be played on another’s decoderencoder can be played on another’s decoder

– Encoded content can be played back on PC, Encoded content can be played back on PC, STB, and future mobile devicesSTB, and future mobile devices

– Involvement of hundreds of companies Involvement of hundreds of companies assures longevityassures longevity


““MPEG-4: key enabler or science MPEG-4: key enabler or science fiction?”fiction?” EE Times, February 19, EE Times, February 19,

20012001

MPEG-4 MPEG-4 MythsMyths


““MPEG-4 is not a standard yet”MPEG-4 is not a standard yet”

MPEG-4 Myth #1MPEG-4 Myth #1

Philips EncoderPhilips EncoderSun Sun ServerServer

Philips Philips PlayerPlayer

Philips Philips STBSTB

ISO has issued version 1 of MPEG-4 as an International ISO has issued version 1 of MPEG-4 as an International Standard. Compliant implementations are available from Standard. Compliant implementations are available from several suppliers, including Philipsseveral suppliers, including Philips


MPEG-4 standard is “not focused MPEG-4 standard is “not focused on anything”on anything”


ISMA to specify a subset of MPEG-4 for practical delivery over IP networks

ISMA is the Internet Streaming Media Alliance founded by Apple, Cisco, Kasenna, Philips, and Sun Microsystems to accelerate the market adoption of open standards for streaming rich media over Internet Protocols. Over seventy companies attended the first ISMA meeting at Philips last month.


Object Based Coding: “science Object Based Coding: “science fiction” and “nothing more than a fiction” and “nothing more than a gadget”gadget”


Some truth to this myth – General Object Some truth to this myth – General Object Segmentation (transmitting an arbitrary Segmentation (transmitting an arbitrary scene as separate objects) is still in the scene as separate objects) is still in the future. But let’s look at two practical future. But let’s look at two practical applications…applications…


+Studio/

Post-production

MPEG-4 Object CodingMPEG-4 Object Coding

+MPEG-4

Studio Home

MPEG-4 Decoder

Graphic Overlay (Stock Ticker)

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Main Program (Newscast)

OTS Graphic (Story Intro)

Station Bug (Sponsor)

Ordinary TV

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Composited Image

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Composited Image


Buy the Ball !MPEG-4: Pay-per-View Application

YOU BOUGHT THE BALL!!!


EPG ConceptsEPG Concepts

• MPEG-4 offers the opportunity to combine MPEG-4 offers the opportunity to combine multiple streams of video and graphics multiple streams of video and graphics together in a single transport stream.together in a single transport stream.

• Philips Research and MP4Net have developed a Philips Research and MP4Net have developed a hypothetical EPG application to show the power hypothetical EPG application to show the power of MPEG-4. of MPEG-4.

• In addition to 2-D graphics and text, program In addition to 2-D graphics and text, program previews are sent as low-bitrate MPEG-4 video previews are sent as low-bitrate MPEG-4 video and audio streamsand audio streams

• These previews are dynamically selected for These previews are dynamically selected for display based on user’s selectionsdisplay based on user’s selections

• Demonstration is a prototype/mock-up only and Demonstration is a prototype/mock-up only and is not intended as a productis not intended as a product


Enhanced Broadcast Services – EPG Enhanced Broadcast Services – EPG DemoDemo


ITV Standards: DVB-MHP and MPEG-ITV Standards: DVB-MHP and MPEG-44• DVB-MHP DVB-MHP - Multimedia - Multimedia

Home PlatformHome Platform• Standardize interface for Standardize interface for

interactive content interactive content across different digital across different digital TV platforms TV platforms

• Outgrowth of DVB digital Outgrowth of DVB digital broadcast standardbroadcast standard

• Complete standard from Complete standard from hardware and network hardware and network level to applicationlevel to application

• Includes Java for Includes Java for authoring applicationsauthoring applications

• MPEG-4MPEG-4• Standardize streaming of Standardize streaming of

interactive multimedia interactive multimedia content across multiple content across multiple platforms – PC, STB, platforms – PC, STB, MobileMobile

• Focused on IP deliveryFocused on IP delivery• Limited to codec layerLimited to codec layer• Includes JavaScript–like Includes JavaScript–like

basic scripting language basic scripting language and MPEG-J, a Java Virtual and MPEG-J, a Java Virtual MachineMachine

• Philips studying Philips studying incorporation of MPEG-4 incorporation of MPEG-4 into MHPinto MHP


Paris

Who is “MP4Net”?Who is “MP4Net”? • New business unit New business unit formed in 2000 to formed in 2000 to commercialize commercialize Philips MPEG-4 and Philips MPEG-4 and related related technologies.technologies.

• Currently 140 Currently 140 people, 200 by end people, 200 by end of 2001.of 2001.

• Locations:Locations:– Sunnyvale, CA Sunnyvale, CA

(Management, (Management, Marketing, Marketing, Manufacturing, Support)Manufacturing, Support)

– Paris, FR Paris, FR (Video & Systems (Video & Systems Engineering)Engineering)

– Eindhoven, NLEindhoven, NL(Audio Engineering)(Audio Engineering)

Sunnyvale

Eindhoven


For more information on MPEG-4, visit our website at www.mpeg-4player.com

Documents

Download a free MPEG-4 Player at Digital Hollywood Broadband March 5, 2001 – San Jose, California Robert Bleidt Director, Product