Download a free MPEG-4 Player at Copyright 2000-2001 by Philips Electronics North America Corporation WEMP 2001 Briefing June 20,

Download a free MPEG-4 Player at

www.mpeg-4.philips.comCopyright 2000-2001 by Philips Electronics North America Corporation

WEMP 2001 BriefingJune 20, 2001 – San Jose, California

Robert Bleidt

Director, Product Management and Business Strategy

MP4Net BusinessPhilips Digital Networks



Rob’s QuestionsRob’s Questions

• What parts of MPEG-4 will be used What parts of MPEG-4 will be used soon?soon?

• Is Philips serious about MPEG-4?Is Philips serious about MPEG-4?

• Perspective of any consortia we are Perspective of any consortia we are participating inparticipating in



What Parts of MPEG-4 Will Be What Parts of MPEG-4 Will Be Used Soon?Used Soon?



Streaming Media Streaming Media FormatsFormats

Set-Top Box

Mobile Phone

EmbeddedProcessors

EmbeddedProcessors

TV Station,Satellite, DVD

Content

PC

Narrowband IP

Delivery

Real Video, Windows Media

Emerging Broadband and Mobile

IP Networks:DSL, Cable

Modem, GPRS, 3G

Philips MPEG-4

MPEG-1,2

TV



““MPEG-4: key enabler or science MPEG-4: key enabler or science fiction?”fiction?” EE Times, February 19, EE Times, February 19,

20012001

MPEG-4 MPEG-4 MythsMyths



““MPEG-4 is not a standard yet”MPEG-4 is not a standard yet”

MPEG-4 Myth #1MPEG-4 Myth #1

Philips EncoderPhilips EncoderSun Sun ServerServer

Philips Philips PlayerPlayer

Philips Philips STBSTB

ISO has issued version 1 of MPEG-4 as an International ISO has issued version 1 of MPEG-4 as an International Standard. Compliant implementations are available from Standard. Compliant implementations are available from several suppliers, including Philipsseveral suppliers, including Philips



MPEG-4 standard is “not focused MPEG-4 standard is “not focused on anything”on anything”


ISMA to specify a subset of MPEG-4 for practical streaming delivery over IP networks. The first version of this specification will be available mid-year.

ISMA is the Internet Streaming Media Alliance founded by Apple, Cisco, Kasenna, IBM, Philips, and Sun Microsystems to accelerate the market adoption of open standards for streaming rich media over Internet Protocols.

ISMA’s Charter:

Promote a standard for delivering streaming MPEG-4 over IP through an industry-wide, non-profit alliance.

Build upon ratified MPEG-4 video & audio specifications over IETF defined unicast and multicast protocols.

Accelerate demand for MPEG-4 over IP products and services through the sponsored marketing and user education programs.



Object Based Coding: “science Object Based Coding: “science fiction” and “nothing more than a fiction” and “nothing more than a gadget”gadget”


Some truth to this myth – General Object Some truth to this myth – General Object Segmentation (transmitting an arbitrary Segmentation (transmitting an arbitrary scene as separate objects) is still in the scene as separate objects) is still in the future. But let’s look at two practical future. But let’s look at two practical applications…applications…



+Studio/

Post-production

MPEG-4 Object CodingMPEG-4 Object Coding

+MPEG-4

Studio Home

MPEG-4 Decoder

Graphic Overlay (Stock Ticker)

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Main Program (Newscast)

OTS Graphic (Story Intro)

Station Bug (Sponsor)

Ordinary TV

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Composited Image

TC 29.41.03 PHG 25.17.76 SNE 58.68 .02 MSFT 69.18

Composited Image



Buy the Ball !MPEG-4: Pay-per-View Application

YOU BOUGHT THE BALL!!!



Adoption PredictionsAdoption Predictions

• Today –Today –– Simple and Advanced Simple Profile on Broadband Simple and Advanced Simple Profile on Broadband

PCsPCs

• Next YearNext Year– Secure Content Delivery to Broadband PCsSecure Content Delivery to Broadband PCs– BIFS / Core Profile to STBs and GPRS PhonesBIFS / Core Profile to STBs and GPRS Phones

• 2004:2004:– Video and Graphics to 3G PhonesVideo and Graphics to 3G Phones



Is Philips Serious About MPEG-4?Is Philips Serious About MPEG-4?



Who is “MP4Net”?Who is “MP4Net”?

Paris

Eindhoven

Hasselt

Tel-Aviv

Sunnyvale

•New business unit New business unit formed in 2000 to formed in 2000 to commercialize Philips commercialize Philips MPEG-4 and related MPEG-4 and related technologies.technologies.

•Currently 140 people, Currently 140 people, >200 by end of 2001.>200 by end of 2001.

•Locations:Locations:–Sunnyvale, CASunnyvale, CA (Management, (Management,

Marketing, Manufacturing, Support, Marketing, Manufacturing, Support, Applications Engineering)Applications Engineering)

–Paris, FR Paris, FR (Video & Systems Engineering)(Video & Systems Engineering)

–Eindhoven, NLEindhoven, NL(Audio Engineering)(Audio Engineering)

–Tel-Aviv, IsraelTel-Aviv, Israel(Authoring Engineering)(Authoring Engineering)

–Hasselt, BelgiumHasselt, Belgium(Embedded Engineering)(Embedded Engineering)



Philips MPEG-4 EffortsPhilips MPEG-4 Efforts• Philips MPEG Participation – Philips MPEG Participation – 15 Years15 Years

• Participation in MPEG-4 – Participation in MPEG-4 – 8 Years8 Years

• Demonstration of First MPEG-4 streaming demo - Demonstration of First MPEG-4 streaming demo - Sept Sept 19981998

• Demonstration of First MPEG-4 Set-top Box – Demonstration of First MPEG-4 Set-top Box – April 2000April 2000

• Demonstration of MPEG-4 Personalized Advertising Demonstration of MPEG-4 Personalized Advertising with Symah Vision – with Symah Vision – April 2000April 2000

• Commercial Introduction of WebCine Encoder, Server, Commercial Introduction of WebCine Encoder, Server, Player – Player – Sept. 2000Sept. 2000

• Interoperability Demo on Compaq iPAQ with Packet Interoperability Demo on Compaq iPAQ with Packet Video – Video – Sept. 2000Sept. 2000

• MPEG-2, MPEG-1 Transcoding Demonstrations – MPEG-2, MPEG-1 Transcoding Demonstrations – September 2000September 2000



Philips MPEG-4 EffortsPhilips MPEG-4 Efforts• Founding Member, Internet Streaming Media Alliance – Founding Member, Internet Streaming Media Alliance –

December 2000December 2000

• Demonstration of Secure MPEG-4 with InterTrust – Demonstration of Secure MPEG-4 with InterTrust – December 2000December 2000

• Interoperability Demo with Sun Server – Interoperability Demo with Sun Server – December December 20002000

• Demonstration of MPEG-4 over commercial GPRS Demonstration of MPEG-4 over commercial GPRS network – network – March 2001March 2001

• MPEG-4 Decoder Licensed to TriMedia – MPEG-4 Decoder Licensed to TriMedia – March 2001March 2001

• Demonstration of BIFS VOD Applications on PC and TV – Demonstration of BIFS VOD Applications on PC and TV – April 2001April 2001

• Acquisition of Veon (Tools for Broadband Rich Acquisition of Veon (Tools for Broadband Rich Multimedia) – Multimedia) – April 2001April 2001



Philips MPEG-4 ProductsPhilips MPEG-4 Products

Philips WebCine MPEG-4 Product Philips WebCine MPEG-4 Product LineLine

• Streaming ServerStreaming Server– Unicast RTP/RTSP streaming over TCP or UDPUnicast RTP/RTSP streaming over TCP or UDP– Reflection of multicast streams into unicast Reflection of multicast streams into unicast

connectionsconnections – Supports ISO MPEG-4 hinted files and standard Supports ISO MPEG-4 hinted files and standard

IETF streaming protocolsIETF streaming protocols– Supports up to 1000 simultaneous connectionsSupports up to 1000 simultaneous connections

• PC PlayerPC Player– Supports Win9x, WinME, Win2000, WinNT 4.0Supports Win9x, WinME, Win2000, WinNT 4.0 – Free Download from www.mpeg-4.philips.comFree Download from www.mpeg-4.philips.com

• Real-Time EncoderReal-Time Encoder

– Real-time Audio and Video encoding up to SIF/CIF Real-time Audio and Video encoding up to SIF/CIF resolution at 30/25 fpsresolution at 30/25 fps

– Compliance with ISO MPEG-4 standardCompliance with ISO MPEG-4 standard

• MPEG-4 High Quality Audio Profile L2 (AAC MPEG-4 High Quality Audio Profile L2 (AAC audio and CELP speech encoding)audio and CELP speech encoding)

• MPEG-4 Video Simple and Advanced Simple MPEG-4 Video Simple and Advanced Simple profile L3profile L3

– Multicast 'live' streaming outputMulticast 'live' streaming output



For more information on MPEG-4, visit our website at www.mpeg-4.philips.com

Documents

Download a free MPEG-4 Player at Copyright 2000-2001 by Philips Electronics North America Corporation WEMP 2001 Briefing June 20,