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context =experienceContext depends on:
- Geography- Past behavior- Intent- Device- Time of day- Temperature
...AND MORE
a combination of tools - not just a CMS
ATTRACT
CONVERT
ANALYZE e-mailCRM
analytics
e-commercepersonalizationMARKETING AUTOMATION
SEO
mobilesocial
ATTRACT
CONVERT
ANALYZE
a combination of tools - not just a CMS
e-mailCRM
analyticsmobile
e-commercesocial
SEO
personalizationMARKETING AUTOMATION
a combination of tools - not just a CMS
convert
analyze
attract
personalizationMARKETING AUTOMATION
e-commerce
CRM
analyticsmobilesocial
SEO
analyticse-mail
e-commercepersonalization
CRM
mobilesocial
SEO
MARKETING AUTOMATION
a combination of tools - not just a CMS
convert
analyze
attract
analyticse-mail
e-commercepersonalizationMARKETING AUTOMATION
CRM
mobilesocial
SEO
a combination of tools - not just a CMS
analyze
attract
convert
Source: Adobe
analytics
Personalization
E-commerce
CRM
Marketers who rate the followingCMS integration
as
‘excellent’
Source: Adobe
analytics
Personalization
E-commerce
CRM
11%9%
8%6%
Marketers who rate the followingCMS integration
as
‘excellent’
Source: Adobe
analytics
Personalization
E-commerce
CRM
11%9%
8%6%
Marketers who rate the followingCMS integration
as
‘excellent’Integration is key to success
but the techNOLOGY is lagging.
35%25%
24%
23%
19%
25%
23%
19% Digital asset management
None; we prefer best of breed
Customer rela?onship management (CRM)
Site search
Mobile applica?on development plaEorm
E-‐mail campaign soHware
Analy?cs
Social networking plaEorms
WHICH OF THE FOLLOWING WOULD YOU LIKE INCluded in the same stack as your CMS?
Source: Forrester Consul?ng
35%25%
24%
23%
19%
25%
23%
19% Digital asset management
None; we prefer best of breed
Customer rela?onship management (CRM)
Site search
Mobile applica?on development plaEorm
E-‐mail campaign soHware
Analy?cs
Social networking plaEorms
WHICH OF THE FOLLOWING WOULD YOU LIKE INCluded in the same stack as your CMS?
Best-of-breed preferred to Suite
Source: Forrester Consul?ng
70% say providing op?mal experiences across all screens and devices is a major challenge.
Mobile: the challenge and opportunity
Source: Adobe
70% say providing op?mal experiences across all screens and devices is a major challenge.
11% believe they are currently "mobile first" organiza?ons
Mobile: the challenge and opportunity
Source: Adobe
70% say providing op?mal experiences across all screens and devices is a major challenge.
11% believe they are currently "mobile first" organiza?ons
chose "responsive design" when asked which ONE feature they would add to their CMS right now
33%
Mobile: the challenge and opportunity
Source: Adobe
ease of use and content authoring capabilities
What ELSE matters when choosing a CMS?
43%
Source: Adobe
ease of use and content authoring capabilities
What ELSE matters when choosing a CMS?
User friendliness was rated as more important than technical features
43%
Source: Adobe
all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.EASe OF USE / CONTENT AUTHORING3.
SKATE TO WHERE THE PUCK WILL BE.
CMS “WEM”
It’s no longer enough to simply manage content, we need to manage and integrate
the en?re digital experience.Update this sentence in earlier slide
MARKETING AUTOMATION
CRM
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
analyticsmobilesocial Media
MARKETING AUTOMATION
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
CRM
analyticsmobilesocial Media
MARKETING AUTOMATION
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalization
e-mailCRM
analyticsmobilesocial Mediae-commerce
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
personalizationMARKETING AUTOMATION
e-mailCRM
analyticsmobilesocial Mediae-commerce
DRUPAL “startupS”
ATTRACT
CONVERT
ANALYZE
MARKETING AUTOMATION
e-mailCRM
mobilesocial Media
Startup opportuni+es?
personalization
analytics
e-commerce
MARKETING AUTOMATION
CRM
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
analyticsmobilesocial Media
ecosystem integrations
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
e-commerce
CRM
analyticsmobilesocial Media
ecosystem integrations
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalizatione-commerce
CRM
analyticsmobilesocial Media
ecosystem integrations
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalizatione-commerce
CRM
mobilesocial Media
ecosystem integrations
e-mailanalytics
MARKETING AUTOMATION
ATTRACT
CONVERT
ANALYZE
personalization
CRM
mobilesocial Media
ecosystem integrations
e-mailanalytics
e-commerce
ATTRACT
CONVERT
ANALYZE
personalizationMARKETING AUTOMATION
CRM
mobilesocial Media
ecosystem integrations
e-mailanalytics
e-commerce
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Feb 18, 2013
Feature freeze
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Feb 18, 2013
Feature freeze
NOWMAy 2013
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Code freezeJULY 1, 2013
Feb 18, 2013
Feature freeze
NOWMAy 2013
Drupal 8.0 timeline
Jan 5, 2011
Drupal 7.0
Development beginsMar 10, 2011
Code freezeJULY 1, 2013
Feb 18, 2013
Feature freeze
NOWMAy 2013
Drupal 8.0 timeline
DRUPAL 8.0END OF 2013
(OR WHEN IT’S DONE)
all things combinedIntegrate with best-of-breed tools1.Deliver great mobile experience2.EASe OF USE / CONTENT AUTHORING3.
BETTER PERSONALIZATION, BETTER CACHINGNEW BLOCK SYSTEM3.
Web services for better integrations
Mobile improvements
Multi-lingual
Improved authoring experience
5.
NEW BLOCK SYSTEM
Web services for better integrations
Mobile improvements
edit in place
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010Open Source destroyed
proprietary WCMS Market
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010Open Source destroyed
proprietary WCMS Market 2013
WEMWeb Experience Management
1996-2003
WCMSWeb Content
Management Systems
WEM REPLACED BY OPEN SOURCE?
OPPORTUNITY TO CHANGE OUR INDUSTRY
By 2010Open Source destroyed
proprietary WCMS Market 2013
WEMWeb Experience Management
201X
Thank you!
Q & AContact: hXp://buytaert.net/contact TwiXer: @Dries #DriesNote Blog: hXp://buytaert.net