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Welcomes You
Agenda
About us
Infrastructure
Organization Chart
Our people
Products & Service
Processes
Our value proposition
Our customers
Our work environment
HR processes
About usCygnus in Latin means “SWAN” - a symbol of purity and swiftness
Cygnus stands for :
*Quality *Speed *Innovation * Satisfaction of its stakeholders (Employees and customers)
A Knowledge Products/services Organization
Focused on : Knowledge creation, dissemination and deployment
For profitable growth of its customers
Market, People and Process driven
3 years old ,A Business Unit of ICFAI group
Over 600 customers across the globe
Growing @ CAGR of over 50% (last 3 years)
Infrastructure • 10,000 Sq Ft of work area in
Central Hyderabad
• High speed dedicated Internet Back bone
• High end servers – IBM E- Series
• Over 120 Intel P IV PC Desktop Systems
• Two-tier Power back up
• Firewalls & Secure Logins to ensure confidentiality of the projects
Organization Chart
MUMBAIAHMD
Director
EDITORIAL
PUBLISHING
QUALITY ASSURANCE
HUMAN RESOURCES
ADMIN ACCTS INFORMATION TECHNOLOGY
INDIA SALESMARKETING OVERSEAS SALES
Cygnus Atlantic-London
PRODUCTS PROJECTS SHARED SERVICES
BANGALORE-
CHENNAI-
HYDERABAD
KOLKATA
NEW DELHI
KNOWLEDGE MANAGEMENT
SUPPORT SERVICES
MARKETING & SALES
DELIVERY
Jamshedpur
Pune
Our People A team of over 75 qualified Business Analysts (MBA / CFA / CA / Engineers)With techno-commercial - financial skills:
Domain expertise in a range of manufacturing /services industries
Analytical skills in areas like US GAAP, IAS, Financial analysis, Risk management, Business Strategy, International Marketing, Macro-economics etc.
Process orientedMBA's 67%
I.T9%
CFA/CA24%
Our Business Model
Products(IPR-assets)
Services(Faster revenues)
India Overseas (.lower cost of sales (.Higher cost of sales . Less profitable) . More profitable)
Indian Industry Insights
Industry /Company Performance analysis
Company Databases
(Secondary Research)
Global Industry Insights
Country profiles
(Secondary Research)
Market studies
TEV studies
Economy surveys/studies
Equity research
(Primary surveys + Secondary research)
KPO services
Equity research
(Secondary Research)
Technology
Lenders
Industry Structure
Demand Drivers
Critical Success Factors
Cost-Revenue Structure
Financials
Products
Regulatory Issues
Major Players
Fiscal &
Monetary Policy
Employment
Investment Pattern
Political & Social Scenario
Foreign Trade
Regulatory Issues
Consumption Pattern
Major Sectors
Cost Structure
Pricing Distribution
Competition
Financials
Products
Branding
Regulatory Issues
Capital Markets
Customer
Customer
Economy
Industry Company
We deploy EIC Framework for analysis
Methodology
Economy : Economy Insights -- Country reports / State Reports (12
states) Economy Monitors – Monthly update (Global / Indian / 12
Indian States) Industry :
Industry Insights – Sectoral Reports (Global/Indian) Global Industry Monitors (GIM) – Monthly update on 35
industries Chinese Industry Monitors (7 industries) Quarterly Performance analysis of industries and Companies
(QPAC) (25 industries- Industry and company analysis and Inter Firm comparison)
Company: Cygnus Progress – Online database of 2500 listed Indian
companies Company profiles (Top 200 Pharma companies)
Breadth of offerings ( Industries and types of reports) Innovative themes and Reader friendly packaging…
Business intelligence products
Our Industry Focus
Technologies (IT ,ITES and Telecom)
Life Sciences (Pharma, Biotech and Health
care)
Banking and Financial Services
Agri Business
Logistics
Industry segment wise revenue distribution 2006-07
24%
23%
13%
15%
13%
12%Industry & TradeAssociations
BFSI
IT(ICE)
Life Sciences
Education
Others
Custom Research ProjectsBusiness Research (Corporates, Industry and trade Associations, Consulates)
Market surveys (B2B)Competition AnalysisMarket entry / growth strategiesWhite papers
Credit Research (Banks)Techno Economic Viability Surveys (Credit Appraisals)Sectoral studies
Securities Research (Investment banks, Financial Services companies)
Equity research (IPO reports, Equity Valuations)
Sourcing of Project
Pilot Project by the PPQ
team
Identification of Data & Sources
Initiation Phase
Work Allocation
Information Gathering
Preparation of First Draft
Production Phase
Continuous check within Syndicates
Standardized Structure
Review by PPQ
team
Review by Peer group
Syndicate Draft
Quality Assurance Phase
Draft for Review
Review by Consultant
Check by Mgr/ Sr. Analyst
Overseen by Consultants
DTP
Customer
Report for
Delivery
Knowledge Management
Our Processes
Project ProfilesCustomer An International Bank, focused on food and Agro
financing.
Objective Supply chain optimization for internationally traded agricultural commodities / food products
Scope Defining, quantifying the value chain and costing for each identified freight route for various perishable product categories
Customer Hyderabad International Airport Limited (HIAL) A GMR Group
Objective Identification of medicinal and plantation crops, their economic and market analysis
Scope Preparation of cropping layout for 2000 acres, Analysis of cost and returns and future expansion strategy
Customer A multinational Bank from Singapore.
Objective To update Senior Executives on matters of importance to their business on a continuous basis
Scope Daily Monitoring of Private Banking in Asia Pacific and Euro region with a view update and brief the senior managers of the bank on important events and impact of that onto their business.Prepare a newsletter and send it electronically
Project Profiles
Customer Confederation of Indian Industries (CII)
Objective Business outlook survey for the 5 Southern States of India
Scope Identification of 5 key sectors in each state, analysis of performance during previous 6 months , elicit opinion of 50 CEO’s on business outlook and policies
Customer One of the Big 4 Global Consulting Firms
Objective Assist the client in a Market Feasibility study for Business Insurance Advisory services in the Asia Pacific region and devising a business and marketing plan for the same.
Scope Identification of demand for Business Insurance Advisory services. Preparation of business plan containing details whether such services are needed in Asia, Also Project Cost, Return, and Marketing plan for the same.
Project Profiles
Customer A MNC Bank in Singapore
Objective To give an insight on the on the competitive scenario of the private banking industry
Scope It involved preparation of the customised private banking profiles of the major global banks ,capturing aspects such as business models, products/services offered ,relationship models , channels ,strategy of growth and competition andFinancial performance .
Project Profiles
Customer A leading MNC software services company
Objective To help in strategiging for mortgage market in US
Scope • Study the US mortgage market• Identify the top 50 players and analyse their
performance• Identify the business issues of the companies
Customer A mid sized SW product company
Objective Market entry strategies for IT solutions in air cargo segment
Scope • Study air cargo market trends globally• Make a comparative study of the major players and
their solutions• Help in positioning the company’s solution• Identify a list of potential players for acquisition
Project Profiles
Our Value Proposition
Domain Expertise and Functional depth
Responsiveness
Customized Services
Cost Effective Services
We ServeCorporate
Trade Associations and Consulates & Trade Facilitation Bodies
Business & Financial Media companies
Government
Foreign Institutional Investors
Investment Banks
Commercial Banks
Independent Equity Research Providers
Partial List Of Our Clients
EDUCATIONAL INSTITUTIONS
INTERNATIONAL INSTITUTE FOR INSURANCE AND FINANCE
BANKING & FINANCIAL SERVICES
INFORMATION TECHNOLOGY
a division of TATA CONSULTANCY SERVICES LIMITED
OUR GLOBAL END USERS
National Commission on Biotechnology Pakistan
bonOrgaGermany
OTHERS
Work Environment
Informal
Demanding - Result oriented
Working in teams
What do you get out of it?
Learning
Rewards (for Performance) and Recognition
Personal and professional growth
Our Offices
Sales Offices
Knowledge Centre
Delhi
KolkataJamshedpur
Ahmadabad
Mumbai
Pune
Hyderabad
ChennaiBangalore
Our Customers Across the World
Thank You
