Prosthetic HandAmanda Davis

ARTD 302 2014

Part 1

Dove

The BrandEstablished in 1955.

Personal care brand owned by Unilever.

Marketed main toward women, more recently toward men.Uses customer testimonials in bulk of advertising.

Primarily manufactured in USA and Asia.Sold in more than 80 countires worldwide.

First and most iconic product is their bar soap.

Dove Products

Hair Care Lotion Deoderant Soap/Bodywash

CompetitionCompanies with similar products aimed at the same target audience.

ShapesCurved countours

Soft geometric formsLabels follow contours

Colors

MaterialsLow-density polyethylene

Blow-molded or injection-moldedCardboard packaging, cloth or plastic travel bags

Fresh Natural Hygiene Healthy Simple Grooming Feminine Joy Light

Confidence Clean White Sleek Soft Healing Beautiful Touch Rich

Intangibles

PhilosophyDove celebrates natural beauty and natural beauty care. They put emphasis on gentle, natural products and the feelings of cleanliness,

health, and confidence they instill.

The Real Beauty CampaignDove’s most recent ad campaign calls for a broader idea of what

constitutes “beautiful”.

Part 2

Prosthetic Limbs

Prosthetic Types

Passive - This prosthetic doesn’t move independently and is just for show.

Mechanical - This type opens and closes based on wrist action. Voluntary opening opens based on wrist action and is held closed by elastic. Voluntary closing closes based on wrist action and thus allows for a stronger grip

(held closed based on arm strength)

Myoelectric - This type moves based on muscle movements from remaining part of limb, communicated through electrodes. This type is generally high-

end, but several initiatives are using 3D printing to lower costs.

Current ProstheticsProsthetics currently on the market tend to have a very utilitarian,

mechanical aesthetic that few users are satisfied with.

While some put more consideration into aesthetics, most aim to disguise the prosthetic, enforcing the idea that an amputation is a deformity.

Even in those that aim for style, few are feminine in appearance.

The Eyeglasses ModelEyeglasses are one of the most common assisstive medical devices in

our society, yet we rarely view them in this context. Why?

While some choose to hide their need for corrective lenses in the same way some amputees choose a realistic arm, there are many options for

vary obvious but also stylish glasses - why not prosthetics?

Fashion ProstheticsDesigners have started a new trend of modified or custom-built prosthetics geared

toward art and high fashion. While these help push the idea that a prosthetic need not be solely functional, few are

suitable for everyday wear.

Part 3

The Dove Prosthetic

The GoalDesign a prosthetic that captures not only Dove’s aesthetic design, but fits their dialog of new beauty standards.

This is not a prosthetic that blends in - this is a statement of style, confidence, and femininity for a target market

that is often denied these ideas.

Broken?Beautiful?

Initial Concepts

Review

Concept Review•Wrist band akin to jewelry, humanizes product

•Myoelectric limb allows for more form exploration•Finger pads are key feature

•Keep clean lines

Final Design

Dove AestheticsColored wrap-around tipBlunted endsLong, geometric linesLines smooth into rounded edgesSubtle curves in surfacesWhite, dark blue accents, gold bands/second accentsSlight cut-ins

Color Options

The Comfort SleeveA breathable mesh fabric covers a fine foam cushion providing a comfortable “seat” for the end of the amputee’s missing limb.

Smart Touch FingertipsCushioned fingertips enhance the user’s ability to perceive and adjust their grip. The conductive material also offers

smartphone compatibility.

Modular BuildThe modular construction of the hand means easier sizing for the user, and easier replacement should a part be damaged. .

Mockup Model

Product Environment

Thank You!Amanda Davis

ARTD 302 2014