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1/18/2017
1
BROADBAND DEVELOPMENT: access and adoption
Douglas County Broadband ForumWednesday, January 18, 2017
Broadband & E‐Commerce Education Center http://broadband.uwex.edu | [email protected] | @WI_Broadband | 608‐890‐4255
UW‐Extension Douglas Countyhttp://douglas.uwex.edu | [email protected] | 715‐395‐1547
James AndersonCommunity & Economic [email protected]‐395‐1547
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definition: broadband
Broadband is
• “Always on”
• High speed internet access
• Capable of carrying multiple devices simultaneously
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definition: bandwidth
band‐widthvolume of information per unit of time that an Internet connection can handle
Types of connections:
• Dial‐up
• DSL (uses the copper telephone lines already installed)
• Cable (uses the same coaxial cables used to deliver cable TV)
• Fiber (light sent via transparent glass fibers)
• Wireless (radio link between ISP and your location)
• Satellite (another wireless form of connection)
• Broadband over powerline
www.broadband.gov/broadband_types.html
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Source: CTS technologies
Data Speed Capacity/Technology
• Kbps: One kilobit per second equals 1000 bits per second (bps).
• Mbps: One megabit per second equals 1000 Kbps or one million bps.
Mbps and Kbps
So, 1 Mbps is 1000 times faster than 1 Kbps.
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Download Speed Comparison
Dial‐Up (56 Kbps):1 day, 10 hrs, 44 min.
T1/DSL (1.54 Mbps):1 hour, 15 min.
Cable (60 Mbps): 1 minute, 50 seconds
Fiber (1 Gbps):7 seconds
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The more computers per connection, the slower that connection becomes:
Direction MattersDownload: remote server is sending information to your computer (node) over a network connection.
Download example: you are accessing a movie from Netflix, Hulu, iTunes, or some other provider.
Upload: you are sending information from your computer to a server (or another person).
Upload example: you are sending a photo to a family member.
• Download speeds are typically faster than upload speeds• When uploading, your download speed is often slowed
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“The hedonic analysis conducted in this study demonstrates
that there is a significant difference in assessed values
(proxy for price) between seasonal and recreational homes
with Internet and those homes without access to this
service. Multiple studies have estimated the economic
benefits of broadband deployment to include: job creation,
local growth and higher wages. However, this study
specifically finds that availability of broadband has a direct
impact on property values. The hedonic analysis
implemented in this study estimates that on average,
residential properties with availability of Internet connection
are worth $11,815 more than those properties without
Internet availability.”
UW‐Extension research on seasonal and recreational homes in Door County, WI.
• Research in the U.S. shows…
• 56% of businesses and organizations say broadband is essential for remaining in current location
• 56% of households say they would definitely/likely relocate if broadband was not available
• 32% of households work from home or have a home‐based business
The Internet has become the highway for technology
Source:SNGDigitalEconomyDatabasen=19,951businessesand9,318households
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Disruptive Innovation
recreation
business
work
school
health
Interaction between factors affecting broadband development
Internet service provider activity
Availability of infrastructure
Consumer demand / adoption
Consumer confidence
Potential public role?
Affordability
Consumer savvy
Regulations
Potential public role?
Return on Investment
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How are people effectingsystemic change?
Developing broadband: the players
• Federal level: – Federal Communication Commission (FCC)– National Telecommunications and Information Administration (NTIA)• http://www.ntia.doc.gov/report/2015/broadbandusa‐guide‐federal‐funding‐broadband‐projects
– US Department of Agriculture (USDA), others who administer grants and loans
• State level:
– Public Service Commission PSC
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• Local level
– Consumers judge it according to
• Speed
• Cost
• Reliability
– Government (county & municipal)
Developing broadband: the players
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Broadband Policies and Regulations for Wisconsin
Stakeholders
http://broadband.uwex.edu/resources/policy/
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Community Outreach
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Technology Committees
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Vision
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Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
Enable action by removing barriers
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Enable action by removing barriers
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Short term wins
Framework for Change
1. Increase urgency
2. Build guiding teams
3. Get the vision right
4. Communicate the vision
5. Enable action
6. Create short-term wins
7. Don’t let up
8. Make it stick
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Instituting change
Questions?
http://broadband.uwex.edu/resources/policy/
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Broadband & E‐Commerce Education Center [email protected] Twitter @WI_Broadband 608‐890‐4255
Mary Kluz, Community Development, [email protected] 608‐890‐4254
An EEO/AA employer, University of Wisconsin Extension provides equal opportunities in employment and programming, including Title IX and the Americans with Disabilities Act (ADA) requirements.
Resources:
UW‐Extension Douglas County
James Anderson, Community & Economic Development, [email protected], 715‐395‐1547