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DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

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Page 1: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA
Page 2: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

DOUG SODENDOUG SODENManager, Product PlanningManager, Product Planning

LEXUS AUSTRALIALEXUS AUSTRALIA

Page 3: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Rewrites performance / economy equation First with electric AWD Rewrites performance / economy equation First with electric AWD

Page 4: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

LEXUS Hybrid + E-FourLEXUS Hybrid + E-Four

= HIGH TORQUE= HIGH TORQUE

Page 5: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

50kW 50kW

Electric PowerElectric Power

123kW123kW

Page 6: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

130Nm 130Nm

Electric Motor TorqueElectric Motor Torque

333Nm333Nm

Page 7: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Petrol EnginePetrol Engine

288Nm Maximum288Nm Maximum

10001000 600060004000400000

4040

8080

120120

160160400400

200200

300300

Engine Speed (rpm)Engine Speed (rpm)

Torque (Nm)Torque (Nm)

Out

put

(kW

)O

utpu

t (k

W)

250Nm/1500rpm250Nm/1500rpm

Page 8: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

High torque + 8.1L/100km

= Diesel alternativeHigh torque + 8.1L/100km

= Diesel alternativeLESS

WEIGHTLESS

WEIGHT

Page 9: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Diesel Competitors WeightDiesel Competitors Weight

2105kg

2105kg 2150

kg2150

kg 2235kg

2235kg 2350

kg2350

kg

2040kg

2040kg

X5X5M-ClassM-Class

TouaregTouaregDiscoveryDiscovery

RX400hRX400h

Page 10: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

RX400h vs V6 competitor

Reduction of 2 tonnes CO2

RX400h vs V6 competitor

Reduction of 2 tonnes CO2

RX400h CO2 Reduction per annumRX400h CO2 Reduction per annum

RX400h vs diesel competitor

Reduction of 1.4 tonnes CO2

RX400h vs diesel competitor

Reduction of 1.4 tonnes CO2

Page 11: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Valve timing changeValve timing change

3MZ-FE Engine3MZ-FE Engine

Smooth engine stop/startSmooth engine stop/start

Page 12: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

3MZ-FE Power & Torque3MZ-FE Power & Torque

155kW @ 5600rpm155kW @ 5600rpm

288Nm @ 4400rpm288Nm @ 4400rpm

10001000 600060004000400000

4040

8080

120120

160160400400

200200

300300

Engine Speed (rpm)Engine Speed (rpm)

Torque (Nm)Torque (Nm)

Out

put

(kW

)O

utpu

t (k

W)

Page 13: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Changes of Hybrid OperationChanges of Hybrid Operation

Remove starter Remove alternator Add ceramic catalyst

Remove starter Remove alternator Add ceramic catalyst

No “fan” beltNo “fan” belt

Page 14: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

LEXUS Hybrid SystemLEXUS Hybrid System

Seamless accelerationSeamless acceleration

Overseas model shown

Page 15: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

2 x 650 Volt motor generators links to petrol engine, front axle via compound gear set

2 x 650 Volt motor generators links to petrol engine, front axle via compound gear set

Page 16: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

GeneratorGenerator BatteryBatteryBatteryBattery 2 x electric motors2 x electric motors

Page 17: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Solid-state InverterSolid-state Inverter

650V650V

288V switching288V switching

Page 18: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Two-stage planetary gearsTwo-stage planetary gears

GS450hGS450h

Page 19: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Compound planetary gears

Compound planetary gears x2x2

Page 20: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

1 . 2478 drive motor gearing multiplies torque, allows more compact motor

1 . 2478 drive motor gearing multiplies torque, allows more compact motor

Page 21: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Electronically controlled Continuously Variable Transmission

Electronically controlled Continuously Variable Transmission

Optimum efficiency

No shift points

Seamless acceleration

No slippage / loss of energy

Optimum efficiency

No shift points

Seamless acceleration

No slippage / loss of energy

Page 22: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

E- FOURE- FOUR

Saves on fuel Traction when required Added torque for take-off/acceleration Traction in marginal conditions

Saves on fuel Traction when required Added torque for take-off/acceleration Traction in marginal conditions

Page 23: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

E- FOUR OperationE- FOUR Operation

Acceleration Tight cornering Acceleration Tight cornering

Page 24: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Regenerative BrakingRegenerative Braking

RX400h – braking on both axles Maximum efficiency RX400h – braking on both axles Maximum efficiency

Page 25: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

E-FOUR / VDiME-FOUR / VDiM

VDiM can activate E-FOUR VDiM can activate E-FOUR

Varies front / rear torque split Varies front / rear torque split

Up to 72 : 28 Up to 72 : 28

Page 26: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

VDiM Steering Assist ControlVDiM Steering Assist Control

Assistance is skid control, braking and accelerating on split – mµ surfacesAssistance is skid control, braking and accelerating on split – mµ surfaces

Page 27: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

Electric Power SteeringElectric Power Steering

42 Volt DC motor

Reduced engine load

1.5% fuel saving

DC/DC converter

42 Volt DC motor

Reduced engine load

1.5% fuel saving

DC/DC converter

Page 28: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

RX400h Air-ConditioningRX400h Air-Conditioning

Electric-powered compressor

Cools vehicle while engine stopped

Efficient cooling, greater fuel efficiency

Electric-powered compressor

Cools vehicle while engine stopped

Efficient cooling, greater fuel efficiency

Page 29: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

RX400h NO COMPROMISERX400h NO COMPROMISE

Page 30: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

TRUE LEXUSTRUE LEXUS

Page 31: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA
Page 32: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

RX400h USARX400h USA

Delivery: 33,000(22% Total RX)

Delivery: 33,000(22% Total RX)

ADVANCEORDERS

12,500LARGEST

EVER

Page 33: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

RX400h AustraliaRX400h Australia

ADVANCE ORDERS3 Months

ADVANCE ORDERS3 Months

Projection: 2007

Hybrid = 20%

Total Lexus Sales

Page 34: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

LEXUS HYBRID AustraliaLEXUS HYBRID Australia

20% = 150020% = 1500

Total RangeTotal Range

Sports LuxurySports Luxury SUV / AWDSUV / AWD V8V8

Page 35: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA

LEXUS AUSTRALIA GrowthLEXUS AUSTRALIA Growth

No.3 LuxuryNo.3 Luxury

2002 – 20062002 – 2006

Annualised’02

3111311144904490

5009500960056005

72007200

’03 ’04 ’05 ’06

Page 36: DOUG SODEN Manager, Product Planning LEXUS AUSTRALIA