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DoubleClick is the leading provider of comprehensive
Internet advertising solutions for Web advertisers and publishers
worldwide.
3 Business Components
• Technology
• Media
• Data
Technology
• DART - Dynamic Advertising, Reporting and Targeting
• NetGravity
DARTbb: How Dynamic Advertising Works
Request for Ad from
DoubleClick
IP AddressCountry
State/ Region Domain
CompanyBrowser
Operating SystemAffinity
User ProfileBusiness User
New York
Targeted Ad isDelivered to Anonymous
User
Ad Sales: DoubleClick Network
Ad Sales: Portfolio of Leading Publishers
Internet Advertising Money Flow- Ad Sales
Most Advertiser Relationships on the Web...
• 26 offices• 17 countries•6,400 sites
Ad Sales: DoubleClick International
Data
• Abacus Direct
Metrics
• 22 billion ads / month
• Q3 system revenues $60 million
• 1200 employees at year end
The Future
Dwight [email protected]
