Double page spread ideas

Clean living under different circumstances - Pete Meadan, guy who discovered the who

Absolute Beginners• It provides a invaluable insight into the origins of the mod world written by Colin Maclnnes in 1959.Some people think of it as the beginning of MOD.It was adapted into a film in 1986 and starred David Bowie and Patsy Kensit.How I want to use this for my magazine..The name of the film is recognised as something obviously relatable to Mod. I therefore would like to use this as a name for my double spread for a guide into mod. The name will relate to people who maybe just started a interest into mod and would want find out more about the culture. Hence the name ‘Beginners’. Naming it ‘Absolute beginners’ will appeal to the audience as they will relate to it and want to read on..It will educate people in areas such as..MusicClothesEventsOrganisationsFilms

Music• The action- signed in 1965 by the producer of The

Beatles. There landmark songs were ‘Never Ever’ and ‘Shadows and Reflections’. Reg king was on vocals and was described as ‘finest ever blue-eyed soul singer’. However when they were dropped from the label reggie left and the band came to a standstill until 1970s where they re-discovered by the second generation of mods. There bass guitarist Mike Evans and Reggie king both died in 2010.

‘Clapton is god’ {include photo of this graffiti}. Eric Clapton had such a strong passion for his guitar he got expelled from his school from failing to product any work. He joined the Roosters and later the Yardbirds. He could hang out in The Scene club in Soho, always dressed in Ivy league style clothes. Clapton continues to play to audiences to this day.

Randy Cozens produced top 100 soul chart music. ‘served to influenced a generation’.

The creation- There first single was realised in June 1966 called ‘Making Time’. Kenny Pickett, on vocals, would paint a canvas and set fire to it..

Julie Driscoll- One of the most famous female mods. Her look was copied by hundreds of girls. She recorded a memorable verison of the Richie Havens song ‘Indian rope man.

Georgie Fame- One of the coolest mods. He was signed at 15 years old after being discovered on a butlins holiday.

Clothes

• Austins Clothes Shop was one of London’s true modernist shops. Charlie Watts, drummer of the rolling stones has been caught here as well as London's leading modernists Eric Clapton and Georgie Fame being regulars.

Brooks Brothers staple shirt. A roll-neck button-down collar shirt make from 100% oxford cotton. Idea came from Henry Brooks who observed how the collars would fly into the face of polo players. It was a must buy item for mods.

Clarks Desert boots. Most relatable footwear with mods. Worn with levis or a bespoke suit.

The Ivy shop- most famous shop for mods. Set up by John Simons who sold clothes from american. It sadly closed in 1995 but he now has a shop london, convert gardens.

Levi’s 501 shrink-to-fit denim jeans.

Ladies- Cathy Mcgowan. The queen of mod. Big fashion inspriation

Cinema

• Mod used to go watch European films to check out the new styles which appeared in the films.

A Bout de Souffle, 1960. Film about a petty criminal on the run after shooting a policeman and his loving girlfriend hide him in her apartment. Film was entirely filmed in paris and dialogue written on the spot. It used a bold modernist cinematic style which attracted the mods.

Clubs- where new music and new fashions were sported.• The Flamingo- opened by Jeffrey Kruger, a huge jazz fan. He wanted

jazz to be played in a smart environment. Clubs presented all-nighters on Saturdays which Georgie Fame would star.• The Scene-

Things to check out

Isle of Wright Scooter Rally- Takes place over august bank holiday. Been popular since 1950 when people became to create a key interest in lambrettas or vespas. The main ride out takes place on the Sunday at 1 pm.

www.modculture.co.uk – everything mod, from book reviews to scooter rallys. Set up by David Walker

www.themodgeneration.co.uk – where mods get together to share stories and articles

Jackthatcatwasclean.blogspot.com – blog which posts tv clips of mod performances, such as Georgie Fame