Doster Hall PromotionsPrepared for Rebecca KellyThursday, Feb. 24, 2011

SWOT Analysis

Strengths•The on campus locations for the

screenings are highly accessible.•Screenings are already included in

employee benefits program.•Serious chronic illnesses can be

prevented by screening results.

Weaknesses•Screenings are conducted by nursing

students, not medical professionals.•WellBama is unable to offer discounts on

insurance premiums.•The set up of the screenings is not

private.•The communications methods in use are

not as effective.

Opportunities•Regional and national health initiatives are

fueling the community’s desire to lead a healthier life.

•The momentum gained from other Office of Health Promotion and Wellness programs can push WellBama participation forward.

•WellBama can partner with UA colleges and departments to create incentives and prizes at an economical cost.

Threats•There is limited parking at WellBama

sites.•The professionalism and privacy of an

appointment with a doctor is a viable alternative for faculty and staff.

Strategic Plan

Strategic Plan

Objective 1: To increase participation of employees within Doster Hall by 250 percent by April 12.• Strategy 1.1: To establish incentives for the faculty and staff members who participate.

Strategic PlanTactic 1.1.1: Give away 5 cookbooks as door prizes.

Tactic 1.1.2: Give away pedometers and/or stress balls.• Subtactic 1.2.1: “How Many Steps” competition

Tactic 1.1.3: Award catered luncheon competition to all participants if the first objective is met.• Subtactic 1.1.3: Negotiate discounted or sponsored

luncheon.

Strategic Plan

Objective 2: To increase awareness among employees housed within Doster Hall by 10 percent.• Strategy 2.1: To change the faculty and staff members’ attitude about WellBama.

Strategic PlanTactic 2.1.1: Use in-person surveys, before and after the campaign, to measure the faculty and staff members’ awareness of and attitudes about WellBama. The sample for each survey would be 40 people.

Tactic 2.1.2: Use a sandwich board to provide health facts and facilitate a 10-day countdown to April 12.

Strategic Plan

Objective 2: To increase awareness among employees housed within Doster Hall by 10 percent.• Strategy 2.2: To take better advantage of media outlets and communication methods.

Strategic PlanTactic 2.2.1: Email one to three success stories to employees within Doster Hall to remind them of the screening.

Tactic 2.2.2: Create posters to remind employees of the screening.

Tactic 2.2.3: Send press releases about this promotions pilot program to gain media coverage.• Work with primary contact at University Relations to

the distribute press releases.

EvaluationWe will be successful if…

• The number of participants on April 12 is 25 percent greater than the number of participants in 2010.

• The post-survey results used to measure awareness and attitudes of employees shows a 10 percent improvement from the pre-survey.

Timeline

March 10• Have in-person surveys

completed• Have graphic design for poster

and sandwich board completed March 11• Last day for merchandise orders• Have three success stories and

all press materials written• Have media contact list written• Have the catered luncheon

confirmed

March 22• Begin sending weekly success

stories to faculty and staff 

March 25• Have materials for sandwich

board ready

March 29• Send press materials to

appropriate media contacts

March 30 • Begin 10-day countdown with

sandwich board in Doster Hall April 5• Have cookbooks printed out

April 12• WellBama screening at Doster

Hall

April 15• Hold catered luncheon

April 26• Have evaluation completed  

BudgetItem Company Estimated PriceSandwich board Crimson Copies for daily

countdown sheets; Amazon for actual sandwich board

$150.00

Cookbooks (5) Crimson Copies for printing

$20

Pedometers (30) Cyber Technology Unlimited

$29.70

Stress Balls Windy City Novelties (3 dozen)

1001 Stress Balls (min. 75)

$40.00

$101.25

Luncheon Zoe’s Kitchen (min. 22 people)

$138.38

Total Expenditures $378.08 or $449.33

Questions?