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Campus Circle's effort promoting the release of DORFMAN IN LOVE in Los Angeles.
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Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
Dorfman In Love (Brainstorm Media)
Online, Social Media and Print Markting Campaign DMA: Los Angeles
Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Ads, Newsletter Advertising, Calendar/Online Editorial Postings and
Dedicated Emailing were all utilized for the film. • Social Media Campus Circle utilized its own Social Media channels to promote the film. We
disseminated content, sweepstakes and screening information through our Facebook and Twitter pages along with partner social media communities.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to promote
the film through print advertising.
Dorfman Campaign Recap
Banner Ad - 313K impr., 288 clicks • Calendar Post – 114 Page Views Dedicated Email – 25.7K+ sent, Total Opens – 2,466 to date, Clicks – 276
Newsletter Banner Ad – 1 wk, 25.7K+ emails, page views - 2,340, 29 clicks Social Media - CC related channels: Facebook – 6,293; Twitter- 2,987
Film Trailer - 171 page views • Online Content - 309 page views Print Ad (1X) - 30k circ./issue, 90k readership, 500 retail/40 schools
Total Page Views – 5,400 Total Clicks – 593
Print ad in Campus Circle Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 313K. Clicks – 288.
Online Content
Page Views – 309 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Dedicated Email
Delivered – 25,716 Opened – 2,466
Clicks – 276
Campus Circle
Newsletter
Emails – 25,698 Opens – 2,340
Total Admission Clicks – 29
Online Calendar
Post
Page Views – 114 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Movie Trailer Page
Page Views – 171 Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Social Media Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,283 Twitter followers: 2,897
