Door-To-Door Sales – Simplified

www.leewayhertz.com Enterprise iPad App Case Study

     

   

     

                             

   

             

                                                                   

When the real purpose of sales-team is lost somewhere between inexhaustible paperwork and recordkeeping, it’s time to set off and lead a change. Oberweis Dairy, a milk and dairy products company based in Chicago land, uses a door-to-door sales channel for new customer acquisition. The traditional door-to-door sales method required salespeople to move within and across territories, going door-to-door to tap new prospects and follow up with existing leads while also recording prospect responses and order statuses on paper. Continuous paperwork and time-consuming record keeping were factors that contributed to unacceptable sales performance, which brought Oberweis to LeewayHertz with the idea of an iPad app that could tackle many of the administrative tasks and leave the sales team to focus on selling, not paperwork.

Objectives • Simplify CRM process and eliminate paperwork. • Increase sales team efficiency through reducing the length of the sales cycle • Foster a positive competitive spirit within the sales team by sharing real-time sales statistics.

Paper-to-iPad Transition  Oberweis wanted to increase the efficiency of its sales team, which was possible only if the salespeople were focused on selling. Record keeping could be managed by someone else. This someone else was an iPad app; an app that could do away with paperwork and could give useful directions to the salespeople helping them plan daily visits, capture responses, and follow up with potential customers. The requirement was complex, and transforming this complex requirement into a simple, usable and effective iPad app was a big challenge. It called for a seamless integration of Oberweis’ existing back office systems with a mobile iPad App.  

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Motivates sales team by displaying the entire sales team’s performance in real-time.  

 

"I would highly recommend LeewayHertz. They followed through on their commitments, were reliable, and delivered a great solution for Oberweis Dairy. We're glad to have worked with them and will do so again in the near future."

Joe Oberweis  CEO, Oberweis Dairy Oberweis iPad App  

The LeewayHertz Solution  

We developed a custom routing algorithm and used it in sync with Google Maps and Google APIs to enable the iPad app to automatically detect houses around a salesperson’s current location in their given sales territory. Once the exact location was established, the app then displayed the status for every house letting the salesperson know whether it was a potential prospect, an existing lead, or existing registered customer. Knowing this simplified the planning and execution of the sales process. A data caching function facilitates app usage in offline mode or in areas of low Internet connectivity. Furthermore, the app also incorporates a real-time updating mechanism, using which each salesperson could upload captured dispositions & order status in real-time & also view the stats of the other salespeople. Visible real-time sales statistics allowed performance comparisons between reps and motivated the sales team to perform better. In fact, the results were overwhelming with Oberweis enjoying a 30% increase in converted leads after the app roll out, along with a reduced sales cycle.  

Enables the sales manager to allocate territories to the sales reps.

Locates houses around a salesperson’s current position.

Helps the sales reps to make a Go or No-Go decision

Captures the response of a lead for future reference.

Key Features

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Oberweis’ Door-To-Door iPad App

Beyond Just a Sales Tool  

     

 

   

     

         

Oberweis’ Door-To-Door iPad App surpassed their expectations.

A combination of elegant design and simple user interface

empowered the sales team to update and maintain customer

details, select the appropriate follow-up response, and

browse order statuses without delay.

Needless to say, the results were overwhelming with a

documented 30% increase in converted leads after the app was

rolled out, along with the reduced sales cycle. The Oberweis

Sales team is now more organized and converting more leads

into customers than ever before.  

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Oberweis’Consumer App Connecting with Customers Like Never Before

 

   

The Oberweis Consumer App for iPhone makes it incredibly easy for Oberweis customers to connect to their Oberweis accounts, purchase Oberweis products for home delivery, and get more information about Oberweis products and locations. Customers can see detailed product and nutritional information for every product that Oberweis sells. The app also helps customers locate the nearest Oberweis store location. Discounts and promotions are also delivered to users through the app, to help drive sales. Oberweis had such success mobilizing their sales process with the iPad app that we built for them, that they wanted an iPhone app available on the App Store as a convenient sales channel for their customers. Oberweis customers can now purchase products for delivery with just a few taps on their iPhone’s screens, making Oberweis more connected with their customers than ever before.  

 

Delivering enterprise grade apps for iPhone, iPad, and Android platforms since 2007

www.leewayhertz.com 825 S. Waukegan Road

Suite A8-141 Lake Forest, IL 60045 info@leewayhertz.com

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