WHAT IS THE DOOR?

WHAT WE ARE NOT

WHAT WE WILL DO

WHAT WE WON’T DO

WE WILL REMAIN INDEFINABLE.

WHAT ARE OUR GOALS?

WHO BUILT THE DOOR?

WHO BUILT THE DOOR?

WHAT IS THE DOOR’S EXPERTISE?

RELEVANT EXPERIENCE

The Door began working with Michael Jackson and Sony Music in 2007 for the 25th anniversary of the landmark THRILLER album. We have continued to be the agency of record for the icon’s music in both life and death, representing his album of new songs from the vault entitled MICHAEL, and most recently BAD25.

Our efforts have brought Michael’s music and video to outlets such as the Today Show, Dancing With The Stars, So You Think You Can Dance, the Oprah Winfrey Show, Katie Couric, Access Hollywood, Good Morning America, The New York Times, Time Magazine, Associated Press, USA TODAY, People and hundreds more.

Working in tandem with Sony Music, the Estate of Michael Jackson and renowned director Spike Lee, The Door developed the press and marketing rollout for his documentary: Michael Jackson: Bad25 and in doing so landed a deal with ABC to broadcast the special on Thanksgiving to several million people.

MICHAEL JACKSON

The Door partnered with Legacy Recordings to promote and market JOHNNY CASH’S AMERICA, a project encompassing both a documentary and a DVD/CD. In the film, co-directors Morgan Neville and Robert Gordon delve into what shaped Johnny Cash and what made him into such an influential American icon he became.

The multi-tiered project included the promotion of press screenings of the film, a campaign of rave reviews for the CD and DVD (including four stars in Rolling Stone) and the strategic news break of the never before released spoken word track “I Am The Nation,” which was found in Johnny Cash’s personal belongings after his death in 2003. News of this song and the entire project spread, creating millions of impressions on the country’s most major media outlets.

The Door also created a partnership with Rock the Vote for a Johnny Cash PSA utilizing “I Am the Nation,” which reached millions of people during an election year.

JOHNNY CASH'S AMERICA

For the last eight years, the Scion automobile company has been quietly nurturing underground artists and prolifically releasing music, video, film and art exhibitions, funding tours and producing ‘zines. This story had never been told in completion.

Upon working with The Door, Scion A/V landed its first New York Times feature and subsequent stories in dozens of outlets from Reuters, Yahoo, and Digital News to Daily Candy about its evolution into a fully developed music company.

Every single music and art project that Scion A/V creates gets a proper launch from our team who crafts individual creative strategies for artists that span several different genres from hip hop, metal, dance, techno and garage rock. Our team interfaces and acts as mission control for the artists, managers, talent reps, and high ranking executives at Scion.

SCION A/V

The Door partnered with David Fishof, creator and owner of the world famous Rock N’ Roll Fantasy Camp to help update and re-brand the Camp, which is celebrating its 15th anniversary. Ideation for the company included ways to integrate food, fashion, sports and current popular artists as well as bolster their Corporate Camps.

Among our many achievements for the Rock N’ Roll Fantasy Camp included constructing a media filled red carpet for Stephen Tyler’s camp session at the Playboy Mansion, announcement of the first blues camp featuring Warren Haynes of the Allman Brothers, John Popper of Blues Traveler, and more and extensive coverage surrounding their Gene Simmons camp.

In late 2012, The Door created the strategy for the permanent home of the Rock N’ Roll Fantasy Camp in Las Vegas; the new facility launched with placements in Reuters, The Los Angeles Times, Billboard, CNN, Fox News, Sirius XM radio and many more.

ROCK N' ROLL FANTASY CAMP

The Door was hired to represent Train in 2010 to promote their worldwide, Grammy-winning smash “Hey Soul Sister.” In addition to their music releases and tours, we continue to represent all parts of Train’s brand, including their ‘Save Me, San Francisco Wine Company,’ ‘Save Me, San Francisco Chocolates with Ghirardelli,’ their charitable efforts with Family House and more. The Door has woven itself into the DNA of all of Train’s businesses, serving as the idea house to maximize the band and its brand presence in the media. The Door was integral in creating Train’s “Marry Me” campaign, which was featured in The New York Times, CNN and in outlets across the U.S, increasing their profile in the media.

We also launched their “Sea Bright Rising” benefit for Hurricane Sandy first responders with two Associated Press features, which garnered millions of impressions in both the affected area and nationally, raising awareness and funds for the relief effort. The Door is constantly securing new and non-traditional media placements for Train and all of its ventures.

TRAIN

The Grammy Winner came to The Door looking for a bridge to areas outside of music. Together we launched her company AK Worldwide, an incubator company for her entrepreneurial ventures and the launch of her jewelry partnership with The Barber’s Daughter. The Door orchestrated national and international press stories of Keys as the entrepreneur who “invests in inspiration.” We also forged a partnership for Alicia Keys and Monster.com for the “Alicia Keys Supersearch powered by Monster;” a national job search for the head blogger of her media platform IAmaSuperwoman.com. We also conceptualized and brought to life a Barber’s Daughters’ pop-up store in NYC for three days leading up to Thanksgiving shopping season, which created massive media attention for the jewelry line.

ALICIA KEYS

Grammy-nominated singer/songwriter, actress and author Lisa Loeb enlisted The Door to manage her expanding brand, which includes adult music, children’s books and music, eyewear collections and her non-profit CAMP LISA.

The Door began the campaign by strengthening her presence in the motherhood/pregnancy media, first as a blogger for People.com, then in numerous other outlets; including US Weekly, Entertainment Weekly, Huffington Post, Parents Online and more. Leveraging the recent baby boom buzz, we then set the stage for a series of desk side visits tied to her eyewear collection, Lisa Loeb Eyewear. The comprehensive line was recently featured on The Rachael Ray Show, VH1’s Big Morning Buzz Live, The Nick & Artie Show and People.com, as a direct result of her time spent with editor and producer appointments.

The current wave of media continues with NO FAIRY TALE, her first CD in eight years. Highlights include The Tonight Show with Jay Leno, Late Night with Conan O’Brien, Marie Osmond, The New York Times, People, Us Weekly and other high-profile television and print outlets.

LISA LOEB

The Multi-Platinum, Grammy-nominated band Fall Out Boy enlisted The Door to launch their new project after an extended hiatus. The Door was instrumental in the 2013 launch of the band’s new single “My Songs Know What You Did In The Dark (Light Em Up),” the album SAVE ROCK AND ROLL and the band’s tour. On launch day, the song soared to #1 on iTunes and “Fall Out Boy” trended on Twitter. A few days later their U.S. tour went on sale, selling out in record times across the country.

Fall Out Boy has appeared on the covers of Rolling Stone, Spin, Blender, and Alternative Press, among others. They have performed on Saturday Night Live, The Tonight Show with Jay Leno, Late Night with Conan O’Brien, The Late Show with David Letterman, Jimmy Kimmel Live, and many more. In addition to their Grammy nod, they have won three MTV Video Music Awards.

FALL OUT BOY

The Door was hired to plan and execute a campaign for reggae superstar Shaggy around his independent release entitled SUMMER IN KINGSTON. Following his long absence from the US market, The Door took SUMMER IN KINGSTON to #1 on the iTunes Reggae Chart and was integral in his 2012 Grammy nomination for “Best Reggae Album.” The Door shaped and implemented a creative idea for The Today Show to mark the end of summer with Shaggy’s reggae vibe on Labor Day. The booking was such a huge success it drove sales for SUMMER IN KINGSTON back to #1 and earned Shaggy a second booking on the show, during the coveted 2011 Christmas season. The Door also partnered with Jamaica’s Tourist Board to promote Shaggy in conjunction with the 50th Anniversary of Jamaica. We also worked with the city of Miami to present Shaggy with the prestigious “Key To The City.”

SHAGGY

In an effort to expand the reach of The Door’s longtime client, daytime host, best selling author and music lover Rachael Ray with new audiences and demographic, The Door created the idea and executed a free music concert series called “Rachael Ray’s Feedback” that promotes independent artists in New York City and at the annual South By Southwest Music conference.

Now, and for the past several years, the “Feedback” showcase is the hottest ticket at a very crowded SXSW music festival with lines that wrap around the corner of the venues for hours.

Taking this idea and moving it to New York, Rachael’s NYC “Feedback” shows have become must attend events for music’s biggest bookers, agents, press, tastemakers and music fans.

RACHAEL RAY'S "FEEDBACK" AT SXSW

The Door strategized a unique and creative press campaign to brand The Midtown Men - the four original cast members of the Broadway hit, Jersey Boys - as the 60s group of today, with high-profile pieces in the Sunday edition of The New York Times, The Associated Press, Good Morning America, the Katie Couric show, Good Day New York and New York Live.

Upon The Door’s recommendation, The Midtown Men recorded their first holiday single with proceeds benefiting The Red Cross for Hurricane Sandy relief aid. They enlisted friend and producer Stevie Van Zandt of the E Street Band to record his song “All Alone on Christmas,” which led to The Door securing national appearances and placements on The Chew, Access Hollywood Live, USA Today and more. The Door continues their work with The Midtown Men in 2013, as they tour across the U.S.

THE MIDTOWN MEN

The Door was the agency of choice for veteran journalist Craig Marks to introduce Popdust as the go-to place for the voracious consumers of pop culture fans and to clearly establish the musical voice and point of the view of the site to other members of the media. Our efforts established new relationships with the numerous TV, radio and online producers community for Craig and the Popdust team. Craig Marks appeared on The Rachael Ray show, Fox Business Channel and Access Hollywood, to name a few.

Tasked with expanding the reach of the site’s content we continually studied and often repurposed content to give it more legs on other websites such as Yahoo!, Gawker, FoxNews.com, CNN and more.

We strategically plotted the launch of the site’s new features, i.e. their fashion outpost Topdust – which was launched in the Style section of The New York Times and the addition of a notable CEO, which was featured in INC magazine.

POPDUST

The Door came on board to plan and execute campaigns for the renowned world music label, as well as their titles AFRICAN BEAT, LATIN BEAT, ACOUSTIC CAFÉ and CELTIC CHRISTMAS. In addition to national outreach, we delved into each international market for the releases and became experts in the African, Latin and Celtic music arenas. This was a pivotal time period for the acclaimed Putumayo label, which was marked by the company’s first foray into digital releases. The Door broke this story with a cover piece in The New York Times Arts section.

The Door secured numerous high-profile placements for Putumayo, including National Public Radio, The Hollywood Reporter, The Village Voice and more, which resulted in more media impressions than the company had received in many years.

PUTUMAYO

Patrick Stump, lead singer of the Grammy-nominated band Fall Out Boy, requested The Door to unveil his first solo projects, an EP called TRUANT WAVE and a full-length album called SOUL PUNK. With a new look and sound, we were tasked with a unique opportunity to highlight the singer in a different phase of his career.

We began building excitement with in-studio coverage, continued with fall music previews, and secured album and live reviews. We focused on fashion coverage in addition to music, securing features in Nylon, Details, Black Book and more. We also engaged tastemakers to see his live shows, which generated positive reviews across the board.

The album was a great media success: Rolling Stone called SOUL PUNK “one of the most irrefutably catchy albums of 2011” and The Village Voice included Stump’s Joes’ Pub show as one the 10 of the Best Live shows in 2011.

PATRICK STUMP

The piano-fronted indie rock band hired The Door to promote their label debut album on Vagrant Records. For the album campaign, The Door supported massive tour dates and high profile appearances such as the SxSW Rachael Ray Feedback party with extensive national and local media.

When a charity focused art exhibit called “Play Me I’m Yours” came to New York City depositing pianos all over the city, The Door convinced the band to try to play as many of them as possible in one day. The media coverage that resulted ranged from The Wall Street Journal, New York Daily News, CBS Evening News and NBC Nightly News to name a few.

In addition, The Door’s “outside the box” pitch about the recycled church van the band uses to tour the country convinced The New York Times to write a cover story of the Sunday Automobiles section, reaching millions of readers. The reporter writing the piece said that this was the first time that he acted upon a pitch from a publicist.

J. RODDY WALSTON AND THE BUSINESS

QUESTIONS?

That’s it for now. Thank you.