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Style guide for DMU Design Society - DOODLE
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DMU DESIGN SOCIETY
STEPHEN LOWEP10527821
2
CONTENTS
LOGO 3LOGO VARIATIONS 4COLOURS 5FONT 6LETTERHEAD 7BLOG 8T-SHIRT 9ID BADGE 10LANYARD 11
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LOGO
DMU DESIGN SOCIETY
The logo for the design society is bold, modern and dipicts the society well. The shapes are very geometric, with even the E taking on a simple square. however still legible. The O is encrusted with the ‘doodle’ which is the focal point of the logo.
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LOGO VARIATIONS
DMU DESIGN SOCIETY
DMU DESIGN SOCIETY
DMU DESIGN SOCIETY
DMU DESIGN SOCIETY
DMU DESIGN SOCIETY
DMU DESIGN SOCIETY
DMU DESIGN SOCIETY
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COLOURSThe colours for the society are bright and fun. They compliment each other well and help give a variety to anyone who joins, be it on t-shirt colour or ID badge.
PANTONE 2395C=27M=95Y=0K=0
BLACKC=0M=0Y=0K=100
PANTONE 201C=6M=100Y=63K=29
PANTONE 3272C=100M=0Y=44K=0
PANTONE 384C=18M=0Y=100K=31
PANTONE 1655C=0M=63Y=91K=0
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FONTThere is one simple font which will cover the whole of the design societies office work such as letters, business cards and blog text. District Thin is a simple text which helps compliment the logo. It is also easy on the eye and looks very professional.
DistrictThin
a b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z
1 2 3 4 5 6 7 8 9 0!”£$%^&*(){}[]:@~;’#<>?,./
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LETTERHEAD
DM
U D
ESIG
N S
OC
IETY
Mr A Smith1 Jacob StreetLeicesterLeicestershireLE3 1AT
Dear Mr A Smith
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Praesent sagittis, nulla at posuere consectetur, lacus tellus dapibus urna, suscipit fermentum dolor urna fermentum tortor. Integer ac purus arcu. Quisque tortor tortor, mollis nec tincidunt ac, sagittis ac neque. Nullam non quam leo. In hac habitasse platea dictumst. Nam aliquam erat ac velit volutpat a gravida justo volutpat. Curabitur in leo lacus. Donec laoreet orci eget mi sagittis interdum tincidunt magna consectetur. Proin pretium blandit tellus id interdum. Fusce nec libero eget risus semper lacinia.
Quisque vel turpis vitae neque tempor ultricies. Donec dictum quam justo. Aliquam sollicitudin lobortis lectus, eget eleifend felis bibendum ut. Pellentesque pharetra molestie ipsum, quis convallis risus euismod a. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla facilisi. Maecenas mollis dignissim ipsum at aliquam. Suspendisse in tellus nisi, eget tempor elit.
Quisque sapien lectus, pretium at mattis id, imperdiet vel dolor. Sed mattis sem eget ligula tincidunt fringilla. Nulla facilisi. Suspendisse semper, urna in auctor lobortis, ligula urna tincidunt mi, id auctor neque magna et orci. Aliquam condi-mentum accumsan libero, a rhoncus felis semper non. Nunc nulla sapien, fermentum non posuere eu, laoreet et justo. Nulla at est in lorem convallis ultrices ut id tortor. In convallis sagittis velit sit amet semper. Nulla facilisi. Morbi a nunc sem, nec posuere dolor. Phasellus tempor risus tristique neque scelerisque euismod. Nam id elit augue, vel ultrices mauris. Curabitur rutrum, ligula ac porta tempor, ante dolor tristique est, vel pellentesque ante orci nec tellus. Pellentesque vitae dui ante. Mauris semper rutrum mattis
Yours sincerely
Mr J Blogs
Newarke CloseLeicester
LeicestershireLE2 7BL
0116 257 [email protected]
The letter head style will be used to send out mail to all the members, staff and invites to designers for talks. The letter head can change to any colour easily whilst keeping the originals at the top. The text is framed nicely, being easy to read and seperated from the graphical element.
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BLOGDMU DESIGN SOCIETY
Choose your colour!
STEPHEN LOWE3/4/12
Graphic Design
vision and illusion museum, Edinburgh
STAN SMITH2/4/12
Illustration
Hello everyoneHere is a piece i did for CAD, a logo for the vision and illusion museum in
edinburgh. The colours represent the countries heritage and the kaleidoscope ident is an illusion in itself.
8 comments
3 comments
WELCOME TO THE DMU DESIGN
BLOG
This student-run blog is a place where you are
able to upload your own work or things that
inspire you & allow you & your fellow peers to view, comment & even take inspiration from it.
Let your imagination flow and enjoy!
Search here and hit enter
The blog is a place where student will be able to upload and share their ideas, whilst getting feedback. It can change colour but will still keep the rough paper look in the background, which will be a running theme throughout the branding of the society.
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T-SHIRT
DMU DESIGN SOCIETY
T-shirts will be avalible with the society logo on, allowing students to show of their society. Again this can come in the different colours. Through time, there will be new ones added, including ones for events (fun runs, bar crawls, ect).
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ID BADGE
DMU DESIGN SOCIETY
STEPHEN LOWEGRAPHIC DESIGN
The ID badges are different from your regular credit card size. They are circular, depicting the society logo on one side with the relevant info and picture on the other. These also come in different colours, allowing your ID to really show your personality. This can be easily put in your wallet or with the lanyard.
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LANYARD
DM
U D
ESIGN
SOC
IETY
DM
U D
ESIGN
SOC
IETY
DM
U D
ESIGN
SOC
IETY
DM
U D
ESIGN
SOC
IETY
DMU DESIGN SOCIETY
DM
U D
ESIG
N S
OC
IETY
DM
U D
ESIG
N S
OC
IETY
DM
U D
ESIG
N S
OC
IETY
DM
U D
ESIG
N S
OC
IETY
DMU DESIGN SOCIETY
STEPHEN LOWEGRAPHIC DESIGN
Linked with the ID cards are these lanyards. This have the logo running around them and again in a variety of colours. this can be used for keys or memory sticks, whilst also being a place to keep your ID badge.