Doodh Ganga Yojana - Governance in · PDF fileThe Doodh Ganga Yojana is aiming to devise dairy farming effective an making it a viable and profitable self employment venture. It was

[email protected]

March 2011

Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public GrievancesMinistry of Personnel, Public Grievances and Pensions, Government of Indiahttp://indiagovernance.gov.in/

Researched and Documented by

OneWorld Foundation India

Doodh Ganga Yojana

TRANSPARENCY AND

Governance Knowledge CentrePromoted by Department of Administrative Reforms and Public Grievances

Ministry of Personnel, Public Grievances and Pensions

Government of India

Table of Contents

EXECUTIVE SUMMARY ................................

BACKGROUND ................................

OBJECTIVE ................................

WORKING DESIGN ................................

Methodology ................................

KEY STAKEHOLDERS

Lessons Learned ................................

REFERENCES ................................

APPENDIX A: INTERVIEW QUESTIONNAIRE

RANSPARENCY AND ACCOUNTABILITY

Governance Knowledge Centre Promoted by Department of Administrative Reforms and Public Grievances

Public Grievances and Pensions

Researched and documented by


Doodh Ganga Yojana

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APPENDIX A: INTERVIEW QUESTIONNAIRE ................................................................

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Case Study Agriculture

Doodh Ganga Yojana

March 2011

1

......................................................... 2

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................................................ 4

................................................................. 4

.............................................. 6

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TRANSPARENCY AND



Government of India

EXECUTIVE SUMMARYIndia is the world's largest milk producing country with production of 108.5 million tons of milk

during 2008-09 alone1. Milk production involves more than 70 million producers in India

demand for milk is projected to rise to 180 million tonnes by

The dairy sector offers good self employment opportunities that have rightly been exploited by

the Self Help Groups formed in large numbers in the past few years and these ventures have

mostly been successful in India. Studies have shown that majority of the Indian farming

households are involved in milk production as a subsidiary occupation along with farming.

Higher production potential and sustainability component make it a good model

prosperity.

However the commercial aspects of daily farming has always been plagued with many

deficiencies such as lack of adequate fodder and feed sources, non availability of quality milch

animals, lack of awareness about

marketing outlays and so on. In this background, the Doodh Ganga Yojana was crafted by the

Government of Himachal Pradesh.

The Doodh Ganga Yojana is aiming to devise dairy farming effective an

making it a viable and profitable self employment venture. It was started by Government of

India's Department of Animal husbandry as dairy venture capital scheme to be implemented through

National Bank for Agriculture and Rural Developme

micro enterprises engaged in dairy farming into organised dairy business enterprises.

Yojana plans to economically uplift 50,000 rural households through formation of

Groups within a span of three years. The scheme makes comprehensive

of dairy products in a large scale.

The primary objective of the scheme was to create an alternative means of livelihood for the

local population. The secondary objective was to call for a white revolution through the

successful implementation of the scheme.

1 DEPARTMENT OF ANIMAL HUSBANDRY, D

of India, http://www.nddb.org/statistics/milkproduction.html.

2 NATIONAL SMALL INDUSTRIES CORPORATION

http://www.nsic.co.in/schemes/documents/projprofiles/DAIRYpercent20FARMING.pdf

3 HTTP://WWW.MEATTRADENEWSDAILY.CO.UK






Doodh Ganga Yojana

SUMMARY India is the world's largest milk producing country with production of 108.5 million tons of milk

. Milk production involves more than 70 million producers in India

demand for milk is projected to rise to 180 million tonnes by 20213.





Higher production potential and sustainability component make it a good model



animals, lack of awareness about scientific animal management, pricing issues, lack of proper


Government of Himachal Pradesh.

The Doodh Ganga Yojana is aiming to devise dairy farming effective and easy and thereby



National Bank for Agriculture and Rural Development (NABARD). The scheme aims to

micro enterprises engaged in dairy farming into organised dairy business enterprises.

Yojana plans to economically uplift 50,000 rural households through formation of

an of three years. The scheme makes comprehensive provisions to take retailing

of dairy products in a large scale.



successful implementation of the scheme.

DAIRYING & FISHERIES, MINISTRY OF AGRICULTURE, GOVERNMENT

http://www.nddb.org/statistics/milkproduction.html.

RIES CORPORATION,

http://www.nsic.co.in/schemes/documents/projprofiles/DAIRYpercent20FARMING.pdf

UK/NEWS/060910/INDIA___JOINT_DAIRY_FARM_VENTURE_.ASPX

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Doodh Ganga Yojana

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2

India is the world's largest milk producing country with production of 108.5 million tons of milk

. Milk production involves more than 70 million producers in India2 . The





Higher production potential and sustainability component make it a good model for ensuring rural



scientific animal management, pricing issues, lack of proper


d easy and thereby



nt (NABARD). The scheme aims to transform

micro enterprises engaged in dairy farming into organised dairy business enterprises. Doodh Ganga

Yojana plans to economically uplift 50,000 rural households through formation of 10,000 Self Help

provisions to take retailing



OVERNMENT

TRANSPARENCY AND



Government of India

Under the initial phase of Doodh ganga Yojana, loans were provided to Self Help Groups and

to individuals to set up dairy units of 10 animals in each, with a total cost of rupees 3 lakh

second phase of the scheme switched over from free loan scheme to capital subsidy

phase would provide the beneficiary a 25 percent back end capital subsidy

Scheduled Caste and Scheduled Tribe beneficiaries it would be

Overall, the scheme is successful in uplifting economic status of the rural population who was

living on solely on agriculture produced. Doodh Ganga Yojana has supported 2531 cases

the proposed 300 crore target, loans to the tune of 50 crore are already advanced to

the Yojana being implemented successfully, it is expected to increase

350 lakh litter per annum with an average yield of 5 liters per day

BACKGROUND Agriculture being the largest economic sector in India employs 52.1 percent of the total

workforce4. However, the agriculture sector is not being able to be the most profitable and

reliable sector in India. The vulnerability of tropical monsoon climate, partial failure of land

reforms in many states, inconsistent government policies, over

price risks and uncertainties, lack of adequate irrigation and modern techniques are

agriculture productivity in India.

In this scenario, the contribution of dairy farming for the welfare and empowerment of the people

is huge. The rural population is largely dependent on live stocks in India. The state

Himachal Pradesh acknowledged the importance of dairy farming and developed

Yojana with provisions of interest free loans and subsidies enc

up dairy farming as a stable and sustainable source self employment

Prior to Doodh Ganga Yojana, milk production in the state was considerably low. The state had

import milk regularly from Punjab and Haryana. This situation indicated that the internal

needs milk from local sources at reasonable prices.

The commercial aspects of daily farming was also plagued with many deficiencies such as lack

adequate fodder and feed sources, non availability of quality milch animals, lack of awareness

about scientific animal management, lack of health care facilities, pricing issues and so on. The

4 Economic Survey 2010, p. 180






Doodh Ganga Yojana

Under the initial phase of Doodh ganga Yojana, loans were provided to Self Help Groups and

iry units of 10 animals in each, with a total cost of rupees 3 lakh

second phase of the scheme switched over from free loan scheme to capital subsidy

phase would provide the beneficiary a 25 percent back end capital subsidy on the total project cost. For

Scheduled Caste and Scheduled Tribe beneficiaries it would be 33.33 percent capital subsidy.

Overall, the scheme is successful in uplifting economic status of the rural population who was

lture produced. Doodh Ganga Yojana has supported 2531 cases

the proposed 300 crore target, loans to the tune of 50 crore are already advanced to

the Yojana being implemented successfully, it is expected to increase milk production in the state by

350 lakh litter per annum with an average yield of 5 liters per day per animal for 200 days in a year.

Agriculture being the largest economic sector in India employs 52.1 percent of the total

. However, the agriculture sector is not being able to be the most profitable and


reforms in many states, inconsistent government policies, over-regulation resulting in increasing

price risks and uncertainties, lack of adequate irrigation and modern techniques are

agriculture productivity in India.


is huge. The rural population is largely dependent on live stocks in India. The state

Himachal Pradesh acknowledged the importance of dairy farming and developed

Yojana with provisions of interest free loans and subsidies encouraging the local communities to take

up dairy farming as a stable and sustainable source self employment.

Prior to Doodh Ganga Yojana, milk production in the state was considerably low. The state had

import milk regularly from Punjab and Haryana. This situation indicated that the internal

needs milk from local sources at reasonable prices.

The commercial aspects of daily farming was also plagued with many deficiencies such as lack

te fodder and feed sources, non availability of quality milch animals, lack of awareness

about scientific animal management, lack of health care facilities, pricing issues and so on. The

CCOUNTABILITY


Doodh Ganga Yojana

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3

Under the initial phase of Doodh ganga Yojana, loans were provided to Self Help Groups and even

iry units of 10 animals in each, with a total cost of rupees 3 lakh per unit. The

second phase of the scheme switched over from free loan scheme to capital subsidy scheme. The second

on the total project cost. For

percent capital subsidy.

Overall, the scheme is successful in uplifting economic status of the rural population who was earlier

lture produced. Doodh Ganga Yojana has supported 2531 cases so far. Out of

the proposed 300 crore target, loans to the tune of 50 crore are already advanced to the beneficiaries. With

production in the state by

per animal for 200 days in a year.

Agriculture being the largest economic sector in India employs 52.1 percent of the total

. However, the agriculture sector is not being able to be the most profitable and


ulting in increasing cost,

price risks and uncertainties, lack of adequate irrigation and modern techniques are affecting


is huge. The rural population is largely dependent on live stocks in India. The state government of

Himachal Pradesh acknowledged the importance of dairy farming and developed the Doodh Ganga

local communities to take

Prior to Doodh Ganga Yojana, milk production in the state was considerably low. The state had to

import milk regularly from Punjab and Haryana. This situation indicated that the internal market

The commercial aspects of daily farming was also plagued with many deficiencies such as lack of

te fodder and feed sources, non availability of quality milch animals, lack of awareness

about scientific animal management, lack of health care facilities, pricing issues and so on. The Doodh

TRANSPARENCY AND



Government of India

ganga Yojana was formulated to address all these issues pertai

The state government is implementing the scheme through Self Help Groups which also

accomplishes the responsibility of the state governments to form women self help groups in the

and to provide them with training to expl

Himachal Pradesh on 25 September2009.

OBJECTIVE • The primary objective of the scheme was to create an alternative means of livelihood for

population who mainly rely on agriculture and farming.

• The secondary objective was to call for a white revolution through the successful

implementation of the scheme

WORKING DESIGN The Doodh Ganga Yojana, launched in September 2009 in Himachal Pradesh, mainly has

worked under two schemes. The first scheme was that of partial interest free loans and the

scheme that is currently operational, provides capital subsidy to the benef

The time period of the first scheme, that is the Venture Capital Fund Scheme, span across

September 2009 to August 2010. The second phase of Doodh Ganga Scheme, that is the Capital

scheme that started in September 2010, is currently operational in Himachal Pradesh.

Under the Venture Capital Fund Scheme of Doodh Ganga Yojana loans are provided to Self

Groups and also to individuals to set up dairy units of 10 animals wi






Doodh Ganga Yojana

ganga Yojana was formulated to address all these issues pertaining to dairy development.


accomplishes the responsibility of the state governments to form women self help groups in the

and to provide them with training to explore self employment opportunities. The scheme was launched in

Himachal Pradesh on 25 September2009.

The primary objective of the scheme was to create an alternative means of livelihood for

population who mainly rely on agriculture and farming.

The secondary objective was to call for a white revolution through the successful

implementation of the scheme

WORKING DESIGN The Doodh Ganga Yojana, launched in September 2009 in Himachal Pradesh, mainly has

under two schemes. The first scheme was that of partial interest free loans and the

scheme that is currently operational, provides capital subsidy to the beneficiaries


2009 to August 2010. The second phase of Doodh Ganga Scheme, that is the Capital


Under the Venture Capital Fund Scheme of Doodh Ganga Yojana loans are provided to Self

Groups and also to individuals to set up dairy units of 10 animals with a total cost of rupees

CCOUNTABILITY


Doodh Ganga Yojana

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4

ning to dairy development.


accomplishes the responsibility of the state governments to form women self help groups in the state

The scheme was launched in

The primary objective of the scheme was to create an alternative means of livelihood for the local

The secondary objective was to call for a white revolution through the successful

The Doodh Ganga Yojana, launched in September 2009 in Himachal Pradesh, mainly has

under two schemes. The first scheme was that of partial interest free loans and the second


2009 to August 2010. The second phase of Doodh Ganga Scheme, that is the Capital Subsidy


Under the Venture Capital Fund Scheme of Doodh Ganga Yojana loans are provided to Self Help

th a total cost of rupees 3 lakh. The

TRANSPARENCY AND



Government of India

scheme provides 50 percent interest free loans and the entrepreneur is required to

percent margin money. On regular payment of loan, 50 percent subsidy is

interest payable on the net loan component.

The Venture Capital Fund Scheme was revised in August 2010. The new scheme named Dairy

Entrepreneurship Development Scheme provides the beneficiary a 25 percent back end capital

on the total project cost. For Scheduled Tribe and Scheduled Caste beneficiaries it is

capital subsidy. The beneficiary has to run the scheme for 2 to3 years to be eligible

This step was taken to check diversion and mi

There are 9 components of dairy development that can be financed under the Doodh Ganga

The scheme gives loan of up to rupees15 lakh for setting up of machines and coolers for the

purpose of milk production and conservation.

For the transportation of dairy product a loan of 25 lakh is availed under the scheme.

ranging from rupees 1.2 lakh to 4.8 lakh are given for purchasing cattle and to set up

husbandry venture.

The Doodh Ganga Yojana started by Government of

India’s Department of Animal Husbandry is executed

through NABARD along with supports from district

administration, Milk Federation of Himachal Pradesh, and

other banks. NABARD has been supporting the

collection, preservation and processing of the milk. Self

Help Groups are assisted by NABARD to form their own

federations to procure milk and process it. Each federation

is processing 10 quintals of milk, pasteurising and selling it

in the market. NABARD is also helping in establishing processing unit for cottage cheese






Doodh Ganga Yojana

scheme provides 50 percent interest free loans and the entrepreneur is required to

percent margin money. On regular payment of loan, 50 percent subsidy is

t loan component.


Entrepreneurship Development Scheme provides the beneficiary a 25 percent back end capital

on the total project cost. For Scheduled Tribe and Scheduled Caste beneficiaries it is

capital subsidy. The beneficiary has to run the scheme for 2 to3 years to be eligible

This step was taken to check diversion and misuse of funds.

There are 9 components of dairy development that can be financed under the Doodh Ganga


purpose of milk production and conservation.

n of dairy product a loan of 25 lakh is availed under the scheme.

ranging from rupees 1.2 lakh to 4.8 lakh are given for purchasing cattle and to set up

The Doodh Ganga Yojana started by Government of

India’s Department of Animal Husbandry is executed

through NABARD along with supports from district

administration, Milk Federation of Himachal Pradesh, and

NABARD has been supporting the process of

collection, preservation and processing of the milk. Self

Help Groups are assisted by NABARD to form their own

federations to procure milk and process it. Each federation

is processing 10 quintals of milk, pasteurising and selling it

et. NABARD is also helping in establishing processing unit for cottage cheese

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scheme provides 50 percent interest free loans and the entrepreneur is required to spend only ten

percent margin money. On regular payment of loan, 50 percent subsidy is provided on the total


Entrepreneurship Development Scheme provides the beneficiary a 25 percent back end capital subsidy

on the total project cost. For Scheduled Tribe and Scheduled Caste beneficiaries it is 33.33percent

capital subsidy. The beneficiary has to run the scheme for 2 to3 years to be eligible to avail subsidy on it.

There are 9 components of dairy development that can be financed under the Doodh Ganga Yojana.


n of dairy product a loan of 25 lakh is availed under the scheme. Loan

ranging from rupees 1.2 lakh to 4.8 lakh are given for purchasing cattle and to set up another animal

et. NABARD is also helping in establishing processing unit for cottage cheese

TRANSPARENCY AND



Government of India

(paneer) and curd. Milk Federation of Himachal Pradesh sets up rural marketing network for

milk products. The Department of Animal Husbandry provides assistance to the benefici

to purchase suitable breeds of cattle.

At the block level, NABARD in association with the Department of Animal Husbandry and

Milk Federation and other banks are holding regular awareness camps for the farmers, women

Self Help Groups. The director of Animal Husbandry coordinates the scheme at the state level.

At district level, the Deputy Commissioner is the chairman of the monitoring committee which

works as a nodal agency for the implementation of the project.

Effective coordination among different state government departments and NABARD ensures

mitigation of shortages in availability of fodder and milch cattle. Training for acquiring and

upgrading relevant skills and entrepreneurial abilities are devised in the scheme. Establishment

of veterinary clinics is another responsibility carried out by the implementing agencies.

METHODOLOGY The Governance Knowledge Centre (GKC) research team identified Doodh Ganga Yojana as a

best practice because the scheme is being successful in generating su

agriculturist population, especially for women and marginal farmers. The scheme is enhancing

milk production in the state as well. The team used both primary and secondary research

methods for the preparation of this best practice

research, available through online material the team gathered important information on the

background, operations and achievements of Doodh Ganga Yojana In order to validate the

secondary research findings, the te

research.

Responses were obtained from Mr. A.D. Rantoo, Chief General Manager of National Bank for

Agriculture and Rural Development (NABARD), Shimla and Dr K. C. Tanta, Senior Veterinary

Officer, Department of Animal Husbandry, Shimla on many important aspects of

implementation of the programme. The insights obtained were utilised with the desk research

to prepare this document.






Doodh Ganga Yojana

Milk Federation of Himachal Pradesh sets up rural marketing network for

The Department of Animal Husbandry provides assistance to the benefici

to purchase suitable breeds of cattle.



director of Animal Husbandry coordinates the scheme at the state level.


works as a nodal agency for the implementation of the project.

g different state government departments and NABARD ensures



eterinary clinics is another responsibility carried out by the implementing agencies.

The Governance Knowledge Centre (GKC) research team identified Doodh Ganga Yojana as a

best practice because the scheme is being successful in generating subsidiary income for the



methods for the preparation of this best practice document. Conducting desk based secondary



secondary research findings, the team adopted the interview method to carry out primary



rtment of Animal Husbandry, Shimla on many important aspects of


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Doodh Ganga Yojana

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6

Milk Federation of Himachal Pradesh sets up rural marketing network for

The Department of Animal Husbandry provides assistance to the beneficiaries



director of Animal Husbandry coordinates the scheme at the state level.


g different state government departments and NABARD ensures



eterinary clinics is another responsibility carried out by the implementing agencies.

The Governance Knowledge Centre (GKC) research team identified Doodh Ganga Yojana as a

bsidiary income for the



document. Conducting desk based secondary



am adopted the interview method to carry out primary



rtment of Animal Husbandry, Shimla on many important aspects of


TRANSPARENCY AND



Government of India

KEY STAKEHOLDERS

• National Bank for Agriculture and Rural

Development (NABARD

• Department of Animal Husbandry, Himachal

Pradesh

• District Administration

• Milk Federation of Himachal Pradesh

• Beneficiaries of the scheme

LESSONS LEARNED The Doodh Ganga Yojana is a complete dairy

crafted and all inclusive. It not only financially supports organised dairy farming but also

ensures dissemination of adequate knowledge around dairy development such as scientific

animal management, availability o

Financial inclusion of Self Help Groups and even individuals for dairy development






Doodh Ganga Yojana

KEY STAKEHOLDERS

for Agriculture and Rural

Development (NABARD

Department of Animal Husbandry, Himachal

District Administration

Milk Federation of Himachal Pradesh

Beneficiaries of the scheme

The Doodh Ganga Yojana is a complete dairy development scheme which is intelligently



animal management, availability of animal and fodder and proper veterinary care.


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development scheme which is intelligently



f animal and fodder and proper veterinary care.


TRANSPARENCY AND



Government of India

NABARD through the Doodh Ganga Yojana has motivated the people in the rural areas in

many ways to take up dairy development

objective of the 300 crore scheme was to finance 10,000 Self Help Groups by extending loan of

rupees 3 lakh for each unit. Assistance provided under the scheme is credit linked and subject

to sanction of the project by the banks.

Under the Venture Capital scheme that was operational from September 2009 to August 2010, a

total of 1901 cases were incorporated and loans to the tune of rupees 3619.766 lakh had been

advanced5

630 cases have been incorporated in

Schemes that is going on since September 2010, with a financial outlay of rupees 12

Subsidy of 3.28 crore have been sanctioned so far out of the 32.40 crore laid under the overall

budget provision of central government

embracing 10,000 Self Help Groups within 3 years have already incorporated 2531 in one and a

half year. Observing the present momentum, the target of 10,000 Self Help Groups looks fairly

achievable.

An umbrella scheme for dairy development

Doodh Ganga Scheme covers all the possible areas of dairy farming. It makes provisions for

development of vermicomposting, milking machines, cold storage facilities for milk and milk

products, dairy processing machines and so on. The scheme also facilitate

facilities and establishes marketing units for dairy products. The scheme ensures dissemination

of scientific knowledge of animal management and proper veterinary care. Loans are given to

facilitate all these integral components of dairy f

The implementation agencies are not only giving loans but also organising various

programmes to ensure successful implementation of the scheme. Awareness camps are held to

popularise the scheme at the grassroots level. Training is imparted to ens

and entrepreneurship development for successful dairy enterprising.

assisted in milk processing and marketing as well.

5 Primary Data collected through tele6 Data as on 15 March 2011, obtained through telephonic interview from Chief General Manager, NABARD,

Shimla.






Doodh Ganga Yojana


many ways to take up dairy development activities to improve their economic status. The



project by the banks.



630 cases have been incorporated in the ambit of the Dairy Entrepreneurship Development

Schemes that is going on since September 2010, with a financial outlay of rupees 12


ion of central government6.The Doodh Ganga Scheme which envisages



An umbrella scheme for dairy development



products, dairy processing machines and so on. The scheme also facilitate



facilitate all these integral components of dairy farming.



popularise the scheme at the grassroots level. Training is imparted to ens

and entrepreneurship development for successful dairy enterprising.

assisted in milk processing and marketing as well.

Primary Data collected through telephonic interview from Chief General Manager, NABARD, Shimla.

Data as on 15 March 2011, obtained through telephonic interview from Chief General Manager, NABARD,

CCOUNTABILITY


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activities to improve their economic status. The





the ambit of the Dairy Entrepreneurship Development

Schemes that is going on since September 2010, with a financial outlay of rupees 12-14 crore.


The Doodh Ganga Scheme which envisages





products, dairy processing machines and so on. The scheme also facilitates transportation





popularise the scheme at the grassroots level. Training is imparted to ensure capacity building

and entrepreneurship development for successful dairy enterprising. The dairy units are

phonic interview from Chief General Manager, NABARD, Shimla.

Data as on 15 March 2011, obtained through telephonic interview from Chief General Manager, NABARD,

TRANSPARENCY AND



Government of India

Thus Doodh Ganga Yojana is creating a gamut of opportunities and avenues for local

entrepreneurs to attain self sufficiency and sustainability through dairy development.

Social Inclusion The Doodh Ganga Scheme focuses primarily on the empowerment of rural

women through formation of Self Help Groups. The active involvement of Self Help Groups

and rural women are the main pillars of the scheme. These groups are linked to bank credit to

establish dairy development units creating employment opportunities for the rural women. The

rural women are slowly learning the processes of banking and stepping ah

dairy ventures. All the capacity building activities benefits women as they learn new skills that

they have never had the opportunity and resources to acquire. Dairy opens the road to

economic as well as social empowerment and self

component for the downtrodden sections of the society as well. The Scheduled Tribes and

Scheduled Castes get 33.33 percent capital subsidy under the scheme (When it is 25 percent for

general beneficiaries)

With the Yojana being implemented successfully, it is expected to increase milk production in

the state by 350 lakh litter per annum with an average yield of 5 litres per day per animal for

200 days in a year.

Research was carried out by the OneWorld Foundation,

Documentation was created by

For further information, please contact Naimur Rahman, Director, OWFI at

REFERENCES

• Department of Animal Husbandry, Himachal Pradesh, http://hpagrisnet.gov.in/animal

husbandry/leftlinks/schemes.aspx

• Dr R. Venugopal, Commercial Dairying,

http://www.jivaonline.net/articledrvenugopal.html

• IndiaEducationDiary,http://www.indiaeducationdiary.in/Himachal_Pradesh/shownews

.asp?newsid=7970

• NVONews http://nvonews.com/2009/09/25/himachal

doodh-ganga-project/






Doodh Ganga Yojana


eurs to attain self sufficiency and sustainability through dairy development.

The Doodh Ganga Scheme focuses primarily on the empowerment of rural


rural women are the main pillars of the scheme. These groups are linked to bank credit to


rural women are slowly learning the processes of banking and stepping ah



economic as well as social empowerment and self-sufficiency for them. The scheme has special



e Yojana being implemented successfully, it is expected to increase milk production in


Research was carried out by the OneWorld Foundation, Governance Knowledge Centre (GKC) team.

Documentation was created by Communications Associate, Ajupi Baruah

For further information, please contact Naimur Rahman, Director, OWFI at owsa@onewor

Department of Animal Husbandry, Himachal Pradesh, http://hpagrisnet.gov.in/animal

husbandry/leftlinks/schemes.aspx

Dr R. Venugopal, Commercial Dairying,

http://www.jivaonline.net/articledrvenugopal.html

IndiaEducationDiary,http://www.indiaeducationdiary.in/Himachal_Pradesh/shownews

NVONews http://nvonews.com/2009/09/25/himachal-launches-rs-300

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9


eurs to attain self sufficiency and sustainability through dairy development.

The Doodh Ganga Scheme focuses primarily on the empowerment of rural


rural women are the main pillars of the scheme. These groups are linked to bank credit to


rural women are slowly learning the processes of banking and stepping ahead in sustainable



The scheme has special



e Yojana being implemented successfully, it is expected to increase milk production in


Governance Knowledge Centre (GKC) team.

Communications Associate, Ajupi Baruah

[email protected]

Department of Animal Husbandry, Himachal Pradesh, http://hpagrisnet.gov.in/animal-

IndiaEducationDiary,http://www.indiaeducationdiary.in/Himachal_Pradesh/shownews

300-crore-operation-

TRANSPARENCY AND



Government of India

• NVONews http://nvonews.com/2011/02/24/himachal

best-state/

• Orissa Diary http://www.orissadiary.com/Shownews.asp?id=24589

APPENDIX A: INTERVIEW

1. What was the motivation for Doodh Ganga Yojana in Himachal Pradesh? What was the

scenario in which the scheme emerged? (i.e. what was the level of milk production prior to

DOODH GANGA YOJANA in Himachal?)

2. The scheme was ushered in to call for a ‘white revolution’ in the state. Could you please

explain the objective/targets of the scheme? (stats if any)

3. What are the major components of the scheme? (giving loans, awareness, camp, marketing

unit etc)

4. What is the working design of the scheme?

• Which office/organisation is primarily responsible for the implementation of the scheme

in the state level/ district level?

• What measures have been taken to popularise the scheme on the ground level? Who is

responsible for programme awareness?

5. What has been done for establishing marketing networks for the dairy production? How are

the Self Help Groups involved? The scheme aims to uplift rural women. Is there any special

provision devised for women? (Lik

the major achievements of the scheme?

• No of cases incorporated

• Amount of loans sanctioned

• No of (women) Self Help Groups formed






Doodh Ganga Yojana

NVONews http://nvonews.com/2011/02/24/himachal-bags-diamond

Orissa Diary http://www.orissadiary.com/Shownews.asp?id=24589

INTERVIEW QUESTIONNAIRE

What was the motivation for Doodh Ganga Yojana in Himachal Pradesh? What was the


DOODH GANGA YOJANA in Himachal?)


explain the objective/targets of the scheme? (stats if any)


4. What is the working design of the scheme?

Which office/organisation is primarily responsible for the implementation of the scheme

in the state level/ district level?

What measures have been taken to popularise the scheme on the ground level? Who is

responsible for programme awareness?



provision devised for women? (Like it gives subsidy on fodder seeds to STs and SCs) What are

the major achievements of the scheme?

No of cases incorporated

Amount of loans sanctioned

No of (women) Self Help Groups formed

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ond-state-awards-for-

Orissa Diary http://www.orissadiary.com/Shownews.asp?id=24589

What was the motivation for Doodh Ganga Yojana in Himachal Pradesh? What was the




Which office/organisation is primarily responsible for the implementation of the scheme

What measures have been taken to popularise the scheme on the ground level? Who is



e it gives subsidy on fodder seeds to STs and SCs) What are

TRANSPARENCY AND



Government of India

• No of dairy units increased

• Increase in milk production

• And others

6. What are the future goals? Is there any new provision envisaged for the next fiscal year?






Doodh Ganga Yojana

No of dairy units increased

Increase in milk production


CCOUNTABILITY


Doodh Ganga Yojana

March 2011

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Documents

Doodh Ganga Yojana - Governance in · PDF fileThe Doodh Ganga Yojana is aiming to devise dairy farming effective an making it a viable and profitable self employment venture. It was