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Dominos Pizza Hut Presentation

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Page 1: Dominos Pizza Hut Presentation

MARKETING OF SERVICES PROJECT

TOPIC: Survey of customer expectations, services offered and customer satisfaction across Domino’s and Pizza Hut in Gurgaon .

Presented By:SricharanSahilPrem SharmaHoneyRajatPrithmeshRavi Saurabh Atha

Page 2: Dominos Pizza Hut Presentation

INTRODUCTION

PIZZA HUT

Founded in 1958 by Dan and Frank Carney.

World’s largest casual dining restaurant chain with over 12,500 restaurants across 91 countries including India.

It has 147 stores across 34 cities in India.

Its first launch was in Bangalore in June 1996 and was the first international restaurant chain to enter this category.

Page 3: Dominos Pizza Hut Presentation

Founded in 1960 by Tom Monaghan.

Second-largest Pizza chain in the United States.

About 8,500 corporate and franchised stores in 55 countries.

Domino's Pizza outlet in India opened in 1996.

Close to 274 outlets in 55 cities of India.

70 percent of its revenue comes from home delivery service & around 30 percent is over-the-counter sales.

DOMINO’S

Page 4: Dominos Pizza Hut Presentation

OBJECTIVES

To survey the customer expectations, services offered and customer satisfaction across Domino’s and Pizza Hut.

To determine the frequency of visits of customers to their favorite pizza joint.

To determine the number one reason for customers eating at their favorite pizza joint.

To compare the customer preferences on the basis of different parameters

To determine the most preferred pizza joint for home delivery.

Page 5: Dominos Pizza Hut Presentation

Research Methodology

Research Design:

Research Type – Descriptive Research Population- Customers going to Dominos as well as Pizza

Hut. Sample Frame- Different age group people and earning

capacity. Sampling Method – Convenience Sampling Method Data collection method: Collection of primary data through

field research. Method Used to collect sample- Structured Questionnaire

Method. Sample Size- 20 (Total)

Page 6: Dominos Pizza Hut Presentation

SAMPLE BIFURCATION

Stud

ents

Execu

tive

0

2

4

6

8

10

12

1412

8

Page 7: Dominos Pizza Hut Presentation

INTERPRETATION OF QUESTIONARIE

Page 8: Dominos Pizza Hut Presentation

1. How often do you visit your favourite pizza joint?

1 to 3 times a week Once in 2 weeks Once a month

OBJECTIVE: To find out the frequency at which people visit their preferred pizza joints.

• Most of the respondents visit pizza joints once a month. 

4

7

Students

1 to 3 times1 in 2 weeks1 in a month

1

2

5

Executives

1 to 3 times1 in 2 weeks1 in a month

Page 9: Dominos Pizza Hut Presentation

2. Which among the following is the number one reason for your eating out at your preferred joint?

To have a quick snack To have a meal To hang out with friends/colleagues Special occasions To eat out with family

OBJECTIVE: To find out what is the core reason why people visit the pizza joints

• Pizza joints are seen more as a place to hang out. • Students prefer going to pizza joints for hanging out and for quick meal.

2

3

5

Students

To have a quick snackTo have a mealTo hang out withSpecial OccasionTo eat out with family

1

1

3

1

1

Executives

To have a quick snackTo have a mealTo hang out withSpecial OccasionTo eat out with family

Page 10: Dominos Pizza Hut Presentation

3. What according to you is the number one reason for choosing a pizza joint?

Quality of food Ambience Value for Money Experience Quantity

• OBJECTIVE: To find out what is the most important reason why people visit a particular pizza joint.

• Quality of food is the most important parameter for a person to chose a pizza joint.

• Students realise a greater value for money.• Value of experience better understood by executives.

7

2

1

2

Students

Quality of food AmbienceValue for Money Experience

2

113

1

Executives

Quality of food AmbienceValue for Money Experience

Page 11: Dominos Pizza Hut Presentation

4. Which of the following outlets do you prefer for home delivery?

Pizza Hut

Dominos

• OBJECTIVE: To find out which pizza joint is most preferred by people for home delivery

• Maximum number of people prefer Dominos for delivery as compared to any other pizza joint (which also happens to be their core-competence)

Pizz

a Hut

Domin

os02468

1012

2

10

5 3

StudentExecutive

Page 12: Dominos Pizza Hut Presentation

5. Would you choose a different outlet for delivery and eating out?

Yes No Maybe

• OBJECTIVE: To find out brand loyalty of pizza joints based on two different business models.

• Students keep trying new outlets.

5

34

Student

YesNoMaybe 44

Executive

YesNoMaybe

Page 13: Dominos Pizza Hut Presentation

6. What according to you would be the number one reason to change your preferred outlet ?

Quality of food Ambience Value for Money Experience Quantity

OBJECTIVE: To find out the main reasons why a customer would like to change his/her most preferred pizza joint

•Most of the people would want to go to a different pizza joint for quality of food.•People give a lot of importance to value for money as well besides quality of food.

3

25

11

Student

Quality of food

Ambience

Value for Money

Experience

Offer Packages

1

3

2

2

1

Executives

Quality of food AmbienceValue for Money Experience

Page 14: Dominos Pizza Hut Presentation

LIMITATIONS

Sample size insufficient for concrete analysis.

Found it difficult to conduct survey in restaurant premises.

Some respondents have been very loyal to only one of the brand.

Page 15: Dominos Pizza Hut Presentation

FINDINGS/CONCLUSION

• Dominos should invest in ambience of their stores.• Dominos should come up with new menu in order

to beat Pizza Hut.• Pizza Hut though leading should improve on the

portions of the food that is being offered to its customers.

• Pizza Hut should focus actively on the delivery part through their PHD chain.

• Dominos should come up with the option for organizing b’day party & corporate lunches.

Page 16: Dominos Pizza Hut Presentation

THANK YOU