UNR AVE LLING CO NSUMER MINDS

BrandScan – 21 years of legacy

• Over 250 successful projects from industries namely -

o Consumer

o Industrial

o Service Products

• Three formats –

o Bangalore (Metro)

o Manipal (tier II)

o Adjoining villages of Manipal and Udupi (Rural)

• Use of structured and unstructured research methodologies

• Project execution by B-school students as a part of their curriculum

• Strong and advanced data analysis tools used to meet industry standards

• Support from leading Market Research firm and Data Analytics company

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BrandScan - Highlights

Stage 1

Requirements Gathering

Stage 2

BrandScan

Stage 3

Research Report

• Team of 30 TAPMI Students

• Mentored by Professors and Industry Professionals

• Partnership with Market Researchand Analytics Company

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BrandScan – Research Methodology

• Observation

• Focus Group Discussions

• In-depth Interviews

Pre-BrandScan

• Structured Questionnaire Survey

• Disguised Games BrandScan

• Partner with Analytics Company (Based on Client’s Discretion)

• Research Report

• Final Delivery

Post-BrandScan

USP of BrandScanInnovative Games

Eliciting Unbiased Responses

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BrandScan - Research Destinations

Manipal and Mangalore

•Fair Format

•Research Format(Mangalore)

•International University Town

•27000+ youth from all over India

•Middle & Upper income group

•Footfall of 15000

Bengaluru

•Mall Format - Phoenix Mall

•Best mix of all demographics

•Footfall of 30000

Rural

• Adjoining villages of Udupi & Manipal

• Perfect rural demography

• Footfall of 5000

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Proposed Objectives for

• To assess the feasibility of Starbucks Outlet in Manipal and Mangalore w.r.t store size, footfall and location

• To identify expectations of target customers with respect to coffee segment

• To identify factors influencing consumers choice of a coffee outlet

• Deliverables

• Target Customer

• Competitor Analysis – Café Coffee Day, Barista, Smaller Players

• Communication Strategies

• Market Entry Strategy for Manipal and Mangalore

The above are some of the indicators of the areas of research that can be undertaken by BrandScan. If there are research objectives other than these that you would like us to undertake, we would be glad to discuss the same.

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Our Proposal for

• Manipal and Mangalore – Rs. 60000 - 70000

• Bengaluru – Rs. 90000 - 100000

• Manipal, Mangalore and Bengaluru – Rs. 115000 - 120000

Costs include material cost for conducting games, research cost and real estate cost to setup stalls

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T. A. PAI MANAGEMENT INSTITUTE

• Ranked consistently among Top 30 B-Schools

• Only AICTE approved B-School in India to get AACSB accreditation

• Crisil Business School Grading rated with ‘A Triple Star’

• Rich Pool of 3000 ALUMNI in key managerial roles

• Students from various background ensuring diversity in learning

• Located in the international University Town of Manipal

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OUR CLIENTELE

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A Glimpse of BrandScan 2013

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Abhijit MitraLead Support Group+91 9844255864

Pratheek PSProject Lead+91 9742381116

Debanjan De SarkarLead Support Group

+91 8151929081

BrandScan 2013T A PAI Management InstituteManipal 576 104brandscan@tapmi.edu.in

http://www.tapmi.edu.in/brandscan-2010/about-us/T A PAI MANAGEMENT INSTITUTE

Manipal

www.tapmi.edu.in 11