Tourism Western Australia

DOMESTIC VISITORS TO WESTERN AUSTRALIA

OVERNIGHT VISITOR FACT SHEET 2014 / 2015 / 2016

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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Unless otherwise stated, all data is sourced from Tourism Research Australia’s National Visitor Survey.

The estimates of visitor number and nights in this fact sheet are based on information obtained from Tourism Research Australia’s National Visitor Survey (NVS) - a sample of visitors coming to or travelling within Western Australia. As with all surveys, the estimates are subject to sampling variability. This means the survey results may vary from the results that would have been produced if all visitors had been interviewed in a census. Interstate estimates are based on smaller sample sizes than either the intrastate or international measures, and can fluctuate significantly. It is recommended by Tourism WA that the visitation statistics in this fact sheet are used in conjunction with other information sources that you have access to. This might include population statistics from the Australian Bureau of Statistics, feedback from local operators, information from local Visitor Centres, data from local councils etc. PLEASE NOTE: In January 2014, the NVS methodology was improved to bring the survey sample more in line with the Australian population. Consequently, domestic estimates for 2014 onwards are not comparable to estimates for 2013 and prior. More information on the change to the NVS methodology is available here on the Tourism WA corporate website. In September 2016, TRA confirmed there was a methodology issue with the NVS impacting the domestic estimates for all States and Territories. TRA have now corrected the issue and all domestic estimates from the commencement of the dual frame data collection (2014 to 2016) have been back cast and reissued. Revisions have been made for all States and Territories and across all purposes of travel, although WA was one of the most impacted States. 2014 and 2015 estimates have seen the most significant revisions; only minor revisions were required for the 2016 estimates as they were not as impacted by the methodology issue. By correcting this methodology issue the revised estimates, and estimates produced by the NVS moving forward, more accurately reflect the Australian population and domestic travel across the country.

WESTERN AUSTRALIA OVERNIGHT VISITOR SAMPLE SIZES

Overnight Visitor YE Dec 2014 YE Dec 2015 YE Dec 2016

Sample Sizes

Intrastate Visitors 3,241 3,259 3,765

Interstate Visitors 582 612 648

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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WESTERN AUSTRALIA DOMESTIC OVERNIGHT VISITOR SUMMARY

YE Dec 2014 YE Dec 2015 YE Dec 2016

Estimated Visitor Spend* ($ million)

Intrastate 3,836 4,073 4,101

Interstate 1,500 1,370 1,568

Total 5,336 5,443 5,669

Estimated Visitors

Intrastate 8,281,000 8,324,000 8,306,000

Interstate 1,463,000 1,477,000 1,444,000

Total 9,744,000 9,801,000 9,750,000

Estimated Visitor Nights

Intrastate 31,950,000 31,676,000 31,646,000

Interstate 12,076,000 12,347,000 12,657,000

Total 44,026,000 44,023,000 44,304,000

Average Length of Stay (Estimated Nights)

Intrastate 3.9 3.8 3.8

Interstate 8.3 8.4 8.8

Total 4.5 4.5 4.5

SOURCE OF VISITORS TO WESTERN AUSTRALIA DOMESTIC V. INTERNATIONAL

(2014 / 2015 / 2016 AVERAGE)

78%

14%8%

Intrastate

Interstate

International

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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INTRASTATE VISITOR SUMMARY

WESTERN AUSTRALIANS TRAVELLING WITHIN WESTERN AUSTRALIA

BASED ON VISITOR NUMBERS – ANNUAL AVERAGE OF 2014, 2015 & 2016

42%

29%

24%

7%

0%

10%

20%

30%

40%

50%

Holiday orLeisure

Visitingfriends and

relatives

Business Other

Purpose of Visit*

29%

23%21%

17%

10%

1%

Travel Party Description

Travellingalone

Adult couple

Friends /relatives

Family group

Business

Other

57%

43%

Gender

Male

Female

16%

40%

32%

12%

Age Group

15-24 Years

25-44 Years

45-64 Years

65+ Years

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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INTERSTATE VISITOR SUMMARY OTHER AUSTRALIANS TRAVELLING TO AUSTRALIA’S CORAL

COAST

BASED ON VISITOR NUMBERS – ANNUAL AVERAGE OF 2014, 2015 & 2016

42%

33%

25%

5%

0%

10%

20%

30%

40%

50%

Business Visitingfriends and

relatives

Holiday orLeisure

Other

Purpose of Visit*

41%

21%

13%

12%

11%

1%

Travel Party Description

Travelling alone

Adult couple

Business

Friends / relatives

Family group

Other

58%

42%

Gender

Male

Female

7%

38%

39%

15%

Age Group

15-24 Years

25-44 Years

45-64 Years

65+ Years

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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STATE OF ORIGIN OF VISITORS TO WESTERN AUSTRALIA

*Please note: Base for % is from total estimated Interstate visitor numbers to WA.

YE Dec 2014/15/16 Average Annual Visitors

YE Dec 2014/15/16 %*

New South Wales 481,700 33%

Victoria 446,700 31%

Queensland 272,000 19%

South Australia 143,700 10%

Other States/Territories 117,300 8%

TOP 5 LOCAL GOVERNMENT AREAS (LGAs) VISITED Please note: * LGAs Visited is a multiple response question. Totals may not add up to 100%.

* Base for % is from total estimated Intrastate and Interstate visitor numbers to WA. * C=city, S=shire

YE Dec 2014/15/16

Average Annual Visitors

YE Dec 2014/15/16

%*

Estimated Intrastate Visitors

Busselton (C) 783,000 9%

Perth (C) 627,000 8%

Augusta-Margaret River (S) 486,000 6%

Mandurah (C) 377,000 5%

Albany (C) 369,000 4%

Estimated Interstate Visitors

Perth (C) 654,000 45%

Fremantle (C) 101,000 7%

Broome (S) 99,000 7%

Augusta-Margaret River (S) 81,000 6%

Stirling (C) 75,000 5%

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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TOP 5 LEISURE ACTIVITIES

Please note: * Leisure Activities is a multiple response question. Totals may not add up to 100%. * Base for % is from total estimated Intrastate and Interstate visitor numbers to WA.

YE Dec 2014/15/16

Average Annual Visitors

YE Dec 2014/15/16 %

Estimated Intrastate Visitors

Eat out / dine at a restaurant and/or cafe 4,012,300 48%

Visit friends & relatives 3,469,000 42%

Go to the beach 2,250,300 27%

Sightseeing/looking around 1,733,700 21%

Pubs, clubs, discos etc 1,550,300 19%

Estimated Interstate Visitors

Eat out / dine at a restaurant and/or cafe 1,083,700 74%

Visit friends & relatives 692,000 47%

Sightseeing/looking around 461,700 32%

Go to the beach 452,000 31%

Go shopping for pleasure 407,000 28%

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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TOP 3 VISITOR ACCOMMODATION IN WESTERN AUSTRALIA

Please note: * Accommodation is a multiple response question. Totals may not add up to 100%. * Base for % is from total estimated Intrastate and Interstate visitor numbers to WA

YE Dec 2014/15/16

%*

Estimated Intrastate Visitors

Home of friend or relative 38%

Hotel, resort, motel or motor inn 20%

Caravan park or commercial camping ground 9%

Estimated Interstate Visitors

Hotel, resort, motel or motor inn 52%

Home of friend or relative 37%

Rented house/apartment/flat or unit 7%

WA Domestic Overnight Visitor Factsheet – Three Year Annual Average – YE Dec 2014/15/16 Tourism Western Australia

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FACT SHEET SOURCE

Tourism Research Australia Tourism Research Australia (TRA) is a branch within the Tourism Division of the Australian Trade Commission – Austrade. TRA provides research information that supports improved decision making, marketing, and tourism industry performance for the Australian community.

National Overnight Visitor Survey (NVS): The National Visitor Survey is Australia's primary measure of domestic tourism activity being the major source of information on the characteristics and travel patterns of domestic tourists within Australia. The survey data is collected throughout the year with an annual sample of 120,000 Australian residents over the age of 15 years. Respondents are interviewed on either their landline telephone (50% of sample) or their mobile phone (50% or sample) using Computer Assisted Telephone Interviewing system.

Regional Expenditure Estimates: Regional Expenditure uses a model based approach to allocate international and domestic visitor expenditure to Australian tourism regions.

DEFINITIONS

Overnight Domestic Visitors: Australian residents aged 15 years and over who spent at least one night away from home in the region.