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Dolphin 7900 GPS
Company Confidential
Contents
• Introduction to GPS
• Dolphin 7900 with integrated GPS
• Customer Applications
• Competitive Landscape
• Inter-line Positioning
• Summary
GPS
Company Confidential
Locating and navigation – old news?
What is GPS?
• GPS = Global Positioning System
• Satellite-based navigation system developed
by the US Department of Defense
• Satellites in orbit above Earth
• Signals are free for civilian and commercial
use worldwide
Each satellite broadcasts its exact location once every 30 seconds
How does GPS work?
GPS receiver uses the distances from satellites to triangulate the user’s position as latitude and longitude
Target Use-Cases for GPS
Utilities Route Accounting Field Service
Courier Law Enforcement
• In mobile applications, drivers do the following tasks:
• Deliver goods
• Take orders
• Meet customers
• Make pickups
• Make service calls
• Follow efficient routes
• But they may also:
Follow inefficient routes?
Run personal errands?
Get lost?
Speed?
Take unauthorized breaks?
Misreport hours and mileage?
GPS Addresses Real-World Problems
• Average field service technician is only 50% productive (Source: Frontline Solutions)
• Final delivery accounts for 80% of supply chain costs (Source: AMR Research/Beverage World)
• Distribution cost per kilometer has increased to over € 0.94 per kilometer as of 2006 (Source: Refrigerated Transporter)
Productivity Concerns in Mobile Applications
• Excessive truck driver speed causes 30% of fatal truck accidents
• Speed-related crashes result in nearly 1.600 deaths, and € 4.5 billion in lost productivity in the U.S. each year
• Excessive speed is a leading indicator of other types of poor driver behavior
Source: U.S. Federal Highway Safety Administration
Safety Concerns in Mobile Applications
GPS Solutions Benefits
• Driving-related workers compensation claims down 32%
• Auto liability claims down 35%
• Accidents down 43%
• Casualty insurance claims down 58%
• Speeding incidents (over 110 km/h) down 95%
Source: Geospatial Solutions
• On-board navigation offers:
> Improved productivity in the field
• Actual vehicle trail history data provides:
> Greater control over field operations
> Real visibility into driver behavior
> “Close the loop” on route optimization and other back office systems
• Integration with work order management leverages your investment in mobile computing
GPS Provides Real Solutions
The bottom line: GPS is an unprecedented tool for increasing efficiency and cutting costs
GPS - a strategic choice
Wireless Integration becomes standard
“While integrated WiFi has become a standard feature for many mobile devices, the integration of wide area, GPS and personal area network technology is picking up. The integration of multi-mode wireless solutions is expected to grow from approximately 3% of shipments in 2006 to over 30% by 2011.”
“Integrated GPS capabilities are becoming a standard requirement for many rugged notebook solutions. In addition, for small form factor devices, this capability is being integrated for transportation applications.”
GPS – A strategic choice
2005 2009 2010 2011 CAGR
Handheld / PDA 2 160 000 3 611 000 4 128 000 4 670 000 12 %
Importanceof integrated GPS 1,40% 5,22% 7,21% 9,90%
2005 2009 2010 2011 CAGR
Handheld / PDA 817,000 1,425,000 1,596,000 1,774,600 12 %
With integrated GPS 32,250 243,750 336,000 462,330 40 %
Importanceof int. GPS 4 % 17 % 21 % 26 %
Units w/o GPS 784,750 1,181,250 1,260,000 1,312,270 7 %
All segments (global figures)
“On the road” (global figures)
Shipments of rugged PDT/PDA (global figures)
in "on the road" applications
784,750
1,181,250 1,260,000 1,312,270
32,250
336,000243,750
462,330 or 26%
0
400,000
800,000
1,200,000
1,600,000
2,000,000
2005 2009 2010 2011
nu
mb
er o
f u
nit
s
GPS - a strategic choice
Applications go beyond just tracking and directing trucks.
"You're starting to see an evolution of GPS, It's no longer just 'How do I getto where I'm going?' It's also becoming 'Where is my stuff?' “
- Darin White, Vice President System Solutions
THE key for any solution provider who wants to get into the most sophisticated GPS applications is to find a good software partner and to understand how to integrate GPS into back-end systems.
Dolphin 7900 - now with integrated GPS
Company Confidential
Dolphin 7900 GPS Rugged and ergonomic - IP 64 rating
Polycarbonate touch panel
Adaptus Imaging Technology
Integrated GPS module
Integration without any effect on IP-rating and drop specifications
Delivers 10+ hours of use in scan-intensive, full time RF and GPS-centric applications
GPS enabled device:
Used in conjunction with most GPS platforms
Qualified with key GPS software platforms
Core Dolphin 7900 GPS Applications
• Navigation
• Bread Crumbing
• Asset Tracking
• Geo-Fencing / Route Optimization
• Geo-Coding
• Meter localization
• Goods localization
Navigation Services
Using this data enables:
• Decreased lost driver time
• On-time service and improved customer satisfaction
• Reduced fuel costs
• Eliminate need for paper maps
• More flexible driver staffing
• Directions are determined more quickly and safely
• Voice prompts keep drivers eyes on road
• Dolphin 7900 establishes current vehicle location via GPS
• Dynamically determines best route to any destination and provides turn-by-turn navigation instructions.
““Continue on Highway 280”
Real Time Location• Combination GPS Receiver / WWAN Radio Devices
broadcast their location at fixed intervals over a wireless network (cellular or satellite), allowing dispatchers to receive and manage location of the vehicles on a computerized map.
WirelessWide AreaNetwork
Using this data enables:
• Real-time visibility of field assets & the ability to deploy them more efficiently
> Ability to coordinate quicker responses to calls or tasks
> More stops per day
> Reduced fuel consumption
> Reduced overtime requirements
> Improved customer service and increased revenues
WirelessWide AreaNetwork
Asset Tracking• The precise location of assets such as vehicles,
machinery (forestry and construction), valuable goods, luggage … is transmitted and captured with a PDT.
• Stolen vehicles, armored transport … can be found back and even applications for private investigation are possible.
• |The GPS-location is queried via a pull technology.
Using this data enables:
• Displaying the asset on a map• Locating the asset• Keeping track of every asset • Reducing the time / cost for searching
Bread Crumbing• Dolphin 7900 GPS receiver collects the travel history of vehicles or personnel.
• A “breadcrumb” trail of GPS points along the entire route is captured and then uploaded for analysis.
Using this data enables:
• Documenting & verifying stops made on route
• Identifying improvements / efficiencies by analyzing actual routes taken
> Reduce un-necessary fuel usage and vehicle wear
> Add more stops per day by streamlining driver travel
• Identify & eliminate out-of-route travel
Geo-Fencing• Geo-fencing creates a virtual boundary around a geographic area.
• Assets carrying the D7900 GPS can be tracked when entering or exiting that boundary
• This can be recognized as an event with traceability to which device has entered / exited the area, the date and time of the event and the present location of the asset.
Using this data enables:
• Accurate monitoring of travel inside or outside of a pre-determined area
• Keeping assets within or outside of an area
• Crossing the fence line can be used to trigger a business process such as tracking time spent outside of the area or an alarm to the dispatch center
Geo-Coding• D7900 GPS is used to log the location of assets and/or the execution
of a service
• Information is stored and can be recalled for location of assets or validation of service of at any time
Using this data enables:
• Validation that a service was rendered
• Logging the location of assets placed in the field
• Identification of landmarks or points of commerce
• Using geo-coded items to initiate a secondary business process
> When in proximity of a location, execute a specific activity
Dolphin 7900: environments & scenarios
User environments: metropolitan & rural
Use scenarios:
Vehicle based mobile base, mobile mount, dashboard, on seat, in-holster
User based in-hand, in-holster, in-protective enclosure, in/out buildings
Dolphin 7900: Market Verticals
Transport & Logistics
Route accounting
Direct Store Delivery (DSD)
Courier
Utilities
Field Sales and Services
Customer Applications
Company Confidential
Gas Delivery
• LPG Gas Delivery by a major gas and power company
• GPS Application
> In-cab navigation for turn-by-turn directions to delivery destination
• Data Capture Application
> No barcode, imaging or GSM/GPRS today, but the company required those functionalities to future-proof their investment
• Competition: Symbol 9090 w. peripheral GPS received attached to device cradle
• Why Dolphin 7900 GPS?
> Combination of industrial-grade durability and integrated GPS technology
> User testing conducted with 400 drivers showed preference for the Dolphin 7900 across key usability criteria
Lowri Beck• Gas and Electric Meter Reading Services
• GPS Applications
> In-cab navigation for turn-by-turn directions to delivery destination
> Proof of visitation / service
> Tracking worker route & logging visits in the field via GPRS relay of location
> Log the speed of drivers on the road
• Data Capture Application
> Enter meter data via device keypad
• Incumbent: Intermec 700
• Competition: Intermec CN3 with GPS
• Why Dolphin 7900 GPS?
> Superior battery life: 10+ hours versus the 4 hours or less experienced with the CN3
> Industrial grade durability – higher drop spec and IP64 sealing
ByBox• Provide leasing, pick-up and drop-off of secure storage containers
• GPS Applications
> In-cab navigation for turn-by-turn directions to delivery destination
> Log location of storage containers in the field
> Real-time driver tracking via GSM/GPRS relay
• Data Capture Application
> Barcode scanning for storage container management and traceability
• Competition:
> Intermec CN3 with GPS
> Motorola MC70 with snap-on GPS peripheral
• Why Dolphin 7900 GPS?
> All-In-One product solution - eliminated the need for multiple pieces of hardware
> Superior battery life: 10+ hrs with the vs. 4hrs or less experienced with the CN3 or MC70
> Industrial-grade durability: IP64 rating and multiple 5ft (1.5m) drops to concrete
ROI Example
Assumptions:
>1,000 vehicle fleet
>Labour savings: ½ hour per week @ € 40 per hour
>Fuel Savings: 7 liter per week @ € 1.25 per liter
• Labor Savings per worker = € 1,000 per year
• Fuel Savings per worker = € 500 per year
• Fleet Labour Savings = € 1,000,000 per year
• Fleet Fuel Savings = € 500,000 per year
Total Savings = € 1,500,000 per year3-Year Savings = € 4,500,000
Competitive Landscape
Company Confidential
The Competition
Motorola MC35
- Enterprise digital assistant- 1.2 meter drop spec- No IP-rating communicated
Motorola MC9097 and only in the US!
- Industrial grade device- 1.8 meter & IP64- BUT assisted GPS and works only on US-networks
Motorola MC70
= a GPS snap-on solution
The Competition
Intermec CN3
Gotive H41
- 1.2 meter- IP54
Handheld Europe M3+
- 1.5 meter- IP64
TDS - Nomad
- 1.2 meter- IP67
Winning Against the Intermec CN3• Superior Battery Life:
>10 + hrs running continual RF and GPS vs. Intermec’s 4 hr run-time
• The real-world experience from a journey from Charlotte to Atlanta.
• Shorter battery cycles means more cycles and much shorter total battery life.
• CN3 has a back-up battery for data recovery but is not able to recover application and RAM
Dolphin 7900 Intermec's CN3
Battery 95 % at the start
Radio's powered on GSM + GPS GPS
Low battery warning after 10,5 hours
Shut down after 4 hours
Winning Against the Intermec CN3 Superior Durability & Reliability:
> IP64 rating vs. Intermec’s IP54
> Higher drop & tumble specification
• Superior Software Utilities:
> GPS demo application included w. 7900 out of the box
> Integrated tools for streamlined application development and deployment, plus simplified device configuration
• Superior Design & Usability Ergonomics:
> Front located, extra-loud speaker makes it easier to hear turn-by-turn directions vs. Intermec’s location in the rear of the device
> Large screen, highly resistant to reflection and easier to read in sunlight vs. CN3’s smaller, highly reflective screen
> Easy-to-see laser aimer vs. Intermec’s LED aimer
> Headphone jack and Irda
> Fast processing speed
> Good keyboard layout and ergonomics
Competition – does the Dolphin 7900 have any weaker points?
• COMM-port 1 is disabledbut the BT-radio is available for printer connectivity
• Some of our weak points turn into an advantage! the 3.8” display improves reading!
Inter-line positioning
Company Confidential
Full Suite of Mobile Computing Solutions
Dolphin 7600 Smallest & lightest device
in the 7000 series Windows Mobile 6.0 WPAN & WLAN IP54 Rated 2.8” ¼ VGA color display 8+ hour battery life
Dolphin 7850 Integrated pistol grip design Windows Mobile 5.0
WLAN & WPAN
IP64 Rated
3.5” ¼ VGA color display
10+ hour battery life
Dolphin 7900
• Industrial PDA-like design Windows Mobile 5.0
WWAN, WLAN, WPAN &
GPS
IP64 rated
3.8” ¼ VGA color display
10+ hour battery life
Dolphin 9500 Industrial PDT design Windows Mobile 5.0
WWAN, WLAN & WPAN
IP64 rated
3.5” ¼ VGA color display
10+ hour battery life
Our Only GPS-enabled Solution
Dolphin 7900 GPS: products
SKUs based on the 79002WP-424C50E
Only 2 SKUs
Simplifying the supply chain
79002WPG424C50E WLAN / WWAN / WPAN (802.11b / GSM/GPRS / Bluetooth / GPS) / 5300SR Imager with high-vis aiming pattern / 36 Key / 128MB RAM x 128MB FLASH / Windows Mobile 5.0
79002WPG42HC50E WLAN / WWAN / WPAN (802.11b / GSM/GPRS / Bluetooth / GPS) / 5300SR Imager with high-vis aiming pattern / 36 Key / 128MB RAM x 128MB FLASH / 2 GB MSD / Windows Mobile 5.0
Summary
Company Confidential
GPS Conclusion
• GPS is no longer a “future” technology
• GPS can be integrated into your current work processes
• GPS-based applications can directly improve your field operations
• GPS delivers a measurable ROI
• Dolphin 7900 now offers integrated GPS technology, enabling new applications to drive efficiency and productivity
• A robust suite of mobile functionality – integrated in a single mobile solution:
• Real-time wireless voice and data communication
• Location-based GPS capabilities
• Barcode Scanning – linear and 2D
• Image Capture
• Signature Capture
• Ideal for mobile applications in Route Accounting, Field Sales, Courier, Utilities and Government
• Best-in-class across key criteria for mobile data collection device selection
• Battery Performance
• Reliability
• Combination of Durability and Usability
• Adaptus Imaging Technology: Unparalleled data capture versatility
• Integrated Software Utilities
Summary