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Documentation
2017
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Facts and Figures about the Fair
On 10 and 11 November 2017 the vocational training and university fair Einstieg
Berlin took place for the 16th year running: 15,000 teenagers, parents and teachers
flocked to the trade fair Berlin to get information about apprenticeships, degree
programmes and gap year opportunities. With about 220 companies, universities and
general institutions from seven countries the Einstieg Berlin is the capital’s biggest
and most diverse fair of its kind. The exhibitor offers were complemented by a large
accompanying programme with just under 90 stage presentations, a free career
choice test with exhibitor matching, an application forum as well as a special forum
for parents and teachers.
The interests of the fair visitors were again as diverse as the exhibitor offers. The
results of our survey showed that visitors were mostly interested in university courses
followed by apprenticeship options, job application advice, internships and voluntee-
ring programmes. With 65% the percentage of teenagers who had not decided what
they wanted to do after high school and therefore were open to new ideas and study
options was remarkably high.
Which school do your currently attend?in percent
How far did you travel today? in percent
• Grammar school 70%
• Other school type 13%
• Comprehensive school 7%
• Secondary school 7%
• I don’t attend school
anymore 3%
• Not far, I live in the city 47%
• 20 bis 50 km 18%
• 50 bis 100 km 15%
• 100 bis 200 15%
• More than 200 km 5%
• University 71%
• Apprenticeship 42%
• Cooperative degrees 40%
• Going Abroad 26%
• Application 12% • Internships 11%
• Volunteering 8%
What did you want to get information about at this fair?
0 50 100 150 200 250
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Visitor Testimonials
I don’t quite know yet if I want to study or do an apprenticeship instead. The speed coaching has shown me new options to consider. I will now get some more infor-mation on cooperative degree program-mes. Maybe that’s something for me.
Melina (17 years))
After graduating from school I will have a break before doing anything else. Today I have listened to two talks about going abroad and volunteering programmes and obtained lots of information to help me with my decision.
Lars (16 years)
I was here at the Einstieg fair with my sixth form today. The interest check, that my students could do in advance, made the fair visit preparation a lot easier. Every one of my students had their own individual plan as to which exhibitors and talks to visit. The Einstieg Berlin is a must for us every year.
Sandra R. (teacher)
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Special Features and Highlights
We would like to introduce a few highlights at the
fair to you that were enjoyed by both exhibitors and
visitors alike.
Job Challenge
Many teenagers enjoyed taking part in the nu-
merous interactive sessions of the JobChallenge.
At the various stations they could get to know
different professions and related tasks in a practi-
cal way. For exhibitors it was a great opportunity
to start the conversation with potential candida-
tes in a very informal setting and to look over the
students’ shoulder while they were accomplishing
the different tasks. Guides supported the groups
of students and were available for questions about
the participating exhibitors. We would like to
thank all participating exhibitors.
Icons made by Freepik from www.flaticon.com
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Special Features and Highlights
“Health – Careers in Medicine, Therapy and Care” Forum
About ten exhibitors used the free of charge opportunity to present
their training and degree programmes in the forum “Health – Careers
in Medicine, Therapy and Care”. Many visitors who wish to become a
doctor, carer or health manager took up the opportunity and visited
the forum. The exhibitors in the forum included the German School of
Prevention and Health Management, the AOK North East, the Berlin
School for Health Professions as well as the Charité Hospital. Many
teenagers wanting to obtain information on careers in this industry
also attended the stage discussions and presentations in the forum.
Application Forum
The Application Forum was a popular port of call at the Einstieg Berlin.
Here, students could get the perfect preparation for their job or university
applications. Experts gave the application documents a final make over but
also gave lots of advice on online applications and job interviews. Many
teenage fair visitors also used the opportunity for a free styling and a subse-
quent application photo shoot with a professional photographer.
Application
Forum
Theme
Forum
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Interest Check
The Interest Check with Exhibitor Matching made it easy for visitors to
find matching exhibitors for their skills. Many visitors already conducted
the test before their fair visit and used their results list to go to specific
fair booths. In addition, there were also many visitors who took the test
at the event itself and got talking to matching exhibitors straight away.
SnapGuide
For the first time there was a SnapGuide for the teenage visitors at the
Einstieg Berlin: They could connect with the fair via the user name “meinein-
stieg” on the Snapchat App and were told through the Stories about diffe-
rent exhibitors, programme highlights and other interesting spots at the fair.
SnapGuide
Interest
Check
Special Features and Highlights
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Teacher and Parent Forum
Parents and teachers are important advisers for teenagers when it comes to
career orientation. This is why there was a special Parent and Teacher Forum
with a tailored presentation programme at the fair. Parents and teachers
could get information about various topics evolving around career choice
and they could get advice on their specific role. The Forum is organised by
Einstieg GmbH and is an important port of call for parents and teachers at
the Einstieg Berlin.
Apprenticeship Forum
More than 50 Apprenticeship and HR Managers used the Apprentice-
ship Forum –which took place parallel to the fair – to talk about current
recruiting topics. Judith Strücker, Director of Einstieg’s in-house agency
Jugendstil, interviewed for teenagers to show the recruiters how stu-
dents think, what channels they use, what they think about apprentice-
ship programmes and how recruiting can reach them. Another point on
the agenda was a discussion about “Work 4.0 vs. Generation Z – where is
all this going to end?”. Finally there was a talk on “The courage to allow
mistakes – how to allow apprentices to make mistakes without leading
the company into the abyss” by Michael Hanschmidt from the Office for
Future that was complemented by practical exercises.
Teacher and
Parent Forum
Special Features and Highlights
Apprentice-
ship Forum
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Der Tagesspiegel
Berliner Morgenpost
Berliner Woche
Süddeutsche Zeitung, Berlin
Märkische Allgemeine, Potsdamer Zeitung
Didacta
Radio
Radio Fritz
Star FM
Kiss FM
Radio Paradiso
Newsletter
Ganztagsschulverband - Aktuell, Ausgabe 2/2017
Newsletter PSW Partner Schule Wirtschaft, 10/2017
Online
• www.studi-info.de
• http://bildungsserver.berlin-brandenburg.de/
• www.berliner-woche.de
• www.futureplan-magazine.de
• www.berliner-lokalnachrichten.de
• https://jup.berlin/EinstiegBerlin
• www.news4teachers.de
• www.spreewild.de
• www.berlin.de
• www.wiwi-online.de
• www.queraufstieg-berlin.de
• www.deutsche-bildung.de
• www.studis-online.de
• www.bildungsklick.de
• www.stadtleben.de
• www.bildungsserver.de
• www.berlin-familie.de
• www.karriere.unicum.de
• www.yourfirm.de
• www.karrierekalender.de
Media Resonance (Selection)
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Social-Media
Snapchat
Visitor Posts
• https://www.instagram.com/p/BbZyeS9A_zr/ (12.11.2017)
• https://www.instagram.com/p/BbR3XslBf-u/ (09.11.2017)
Exhibitor Posts
• Epitech Berlin
https://www.facebook.com/EpitechBerlin/posts/1353527008103271
(10.11.2017)
• Crowne Plaza Berlin City Centre
https://www.facebook.com/CrownePlazaBerlinCityCentre/photos/a.37
7671836413.193567.333895131413/10156038089306414/?type=3&th
eater (10.11.2017)
• Fachhochschule des Mittelstands (FHM)
https://www.facebook.com/FHdesMittelstands/photos/a.23552228
8571.176639.233736653571/10156773480623572/?type=3&theater
(11.11.2017)
• HWTK - Hochschule für Wirtschaft, Technik und Kultur
https://www.facebook.com/IHWTK/photos/a.814696705233494.1
073741829.578987158804451/1459781900724968/?type=3&theater
(11.11.2017)
• TravelWorks
https://www.instagram.com/p/BbTs3MjnV1e/ (10.11.2017)
• Deutsche Apotheker- und Ärztebank
https://www.instagram.com/p/BbTuoMrDqIu/ (10.11.2017)
• Nordakademie
https://www.instagram.com/p/BbWVGKahxgT/ (11.11.2017)
Media Resonance (Selection)
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Give us a call – we are happy to assist you!Einstieg Customer Relations
+49.221.39 80 9-535
Einstieg Berlin 2018 9 + 10 November 2018
Trade Fair Berlin
Registration Deadline: 31.08.2018
Sponsors, Media- and Cooperation Partners 2017
Media and Cooperation Partners:Patronage: With the support of:
futureplan Magazin
WiWi-Media AG
Party- Club-Berlin Freizeitkulturgestaltung e. V.
Handelsblatt Bildungsinitiativen
More information:
recruiting.einstieg.com
