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Doing Business with the Veteran’s Canteen Service
Presented by
Lori Lee, Assistant Chief Merchandising Officer
Focus Today
• FOUNDATION
• ORGANIZATION
• STRATEGIC APPROACH
• BUSINESS REVIEW
• OPERATING RESULTS
• RELEVANCE TO VA
• HOW YOU CAN BECOME PART OF THE VCS
U.S.C. Title 38
Mission: Provide Articles of Merchandise and Services
at Reasonable Prices:
- Veterans
- Hospitalized and/or Domiciled
- Enrolled in VA Healthcare
- VA Employees/Volunteers
- Visitors
- Families
FOUNDATION
Public Law #636, 1946
OrganizationMISSION STATEMENT:
To provide America’s Veterans, enrolled in VA’s Healthcare System, their
families, caregivers, VA employees, volunteers, and visitors, reasonably priced
merchandise and services essential to their comfort and well-being.
VISION STATEMENT:As an integral part of the VA community, be an efficient, innovative,
customer-driven, environmentally friendly organization consistently delivering
merchandise and services of exceptional quality and value by a knowledgeable,
friendly, and enthusiastic team that takes pride in our mission.
CORE VALUES:
Integrity Commitment Advocacy Respect Excellence
Core Business Lines- Retail Stores - Vending Services
- Cafes/Coffee Shops - Specialty Services
180 PatriotStore Locations
180 PatriotCafe Locations
111 Coffee Shops
180 PatriotMart Concession Locations
93 PatriotVision Optical Shops
81 PatriotClips Barber Shops
97 CBOCs with PatriotExpress Vending and/or Coffee Shops
1 PatriotStoreDirect Special Order Call Center
1 All Services Exchange Online and Catalog
3,812 PatriotExpress Vending Machines
We OfferBright Clean Stores
Reasonable Prices/Assortments
Healthy Foods
Friendly Associates
1) Value: Offer quality merchandise and food at competitive prices
2) Health: Provide products and services to maintain the health of Veterans, Caregivers, Medical Center Staff and Visitors.
3) Wellness: Promote options to enhance the quality of life.
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Surveyed 95 Canteens from
all Regions & all Classes
• 44% of customers are Veterans
• 62% between the age of 30 and 60.
• 63% of male customers are Veterans.
• 56% of customers are non-Veterans
• 67% between the age of 30 and 60.
• 79% are female with 74% between the ages of 30 - 60.
PatriotStore Demographic Survey Results
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PatriotStore Sale Events
Focus on Made in USA:
Made in USA Marketing
Highlight “Made in USA”
products in Sales Flyers
Plan-o-grams designate Made
in USA items
Growth in Made in USA
• Increase domestic SKU counts
in key categories
Looking to Source More
• Soft Lines and Footwear
• Military10
• Healthy Choices
• Cash Security
• Emphasis on Holidays & Weekends
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• Nutritional Information
• Clean Machines
• Serviced Machines
• Upgraded Technology
− Veteran Owned Business Opportunity
− Kiosks Provide Enhanced Appearance
− Presents Best Selections and Assortments
− Your best opportunity 12
Concession Kiosks
Benefits to our Veteran Patients…
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Savings up to 50% from other retail optical shops
On-the-spot free adjustments by the Optical Vendor
Eligible Veterans may purchase upgrades or add-ons at time of purchase
More frame choices…over 200 current styles to choose from
• Special Order Program that
delivers directly to
customers.
• National branded products
such as: Computers, Tires,
Major Appliances, Power
Tools, Lawn Equipment,
Shoes, electronics and more.
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Save Time, Save Money… It’s
One Stop Shopping!
Building Partnerships Together
To Serve Our Veterans
VETERANS CANTEEN SERVICE
WE GIVE BACK
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Every $ of Profit Returned to VA Medical Centers
• $135.1M Renovations/Equipment
• $47.2M Promotional Funds
• $75.9M Unprofitable Canteens
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Since 1991
5% of Sales ($5.1B)
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VA/VCS Partnership/Veteran Homelessness
• $500K Committed
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• $20 Coupon to Veterans being placed into housing
• Beds for Vet’s / Move In Kits
• Employment opportunities –both with VCS/our vendor partners
• Donation opportunities – VCS facilitate donations from our vendor partners
Disaster Relief Assistance- Provide Essential Services
- Secure Emergency Products
- Activate Supply Chain
- Secure Vendor Support
- 2 Mobile Response Units
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HOW DO YOU
BECOME OUR
PARTNER?
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PatriotStore
Submit samples for review to VCS Central Office.
EDI (electronic data interchange) Compatible.
Scannable UPC’s
Ability to Drop Ship to each Canteen Location.
VCS contact is [email protected].
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PatriotStoreDirect (1-800 Special Order)
Submit Samples or Business Proposals to VCS Central Office.
EDI (electronic data interchange) Compatible.
Ability to Drop Ship to each Canteen Location or Customer’s Home.
Average Price Point per Transaction is $150.
• Price Points under $50 must be Veteran Centric items.
VCS Contact is [email protected]. 26
PatriotMart Best way for a new or small business to get started with the
VCS.
Veterans are encouraged.
Farmer’s Markets are encouraged.
Concessionaires must follow VCS Presentation and Customer Service Standards.
No services can be sold (insurance, club memberships, buying gold, etc…)
VCS contact is the local canteen chief
Email [email protected] with specific location requests
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Business 2 Business
Promotional items
2014 - $498K (at cost)
2015 proj +$750K
• Purchased by Medical Centers, Canteens and other VA entities
• Everything from key chains to clothing to backpacks
• Also handles all the memorabilia for the Rehabilitation games and VCS Special Events
Email Chris at [email protected]
THANK YOU
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